Reservations for Baselworld are slightly increasing. The fair will offer much more space to jewelry. There will be a Jewelery Hall and … ♦ ︎
Encouraging signs. Especially for the many uncertain jewellers if you attend the next edition of Baselworld. The most prestigious watch and jewelery fair, after the crisis of the last few years, announces a small but important inversion of trend. Not only that: it begins to explain what the largest space dedicated to jewelry will consists of.
In a statement Baselworld anticipates that in the next edition there will be room for a newly created “show plaza”. It will be located in the heart of Hall 1.2, where jewelers will be housed that were previously in Hall 2. Translated: more jewelry at the center of the fair, also because the defection of a watchmaking group like Swatch (and its 18 brands) has left the sign.
The ground floor space will be called now Jewelery Hall.
“We are bringing brands closer to the main events of Hall 1, shortening the path for all visitors and ensuring greater attendance at the stands”, says Baselworld’s new CEO, Michel Loris-Melikoff. He also announcing an important element: “Reservations are slightly above last year’s level, which is a positive and encouraging sign”. In short, the decrease (halving) of exhibitors seems to be stopped and, indeed, there is a sign of a trend reversal. Everything to check, of course, but it could be the beginning of turn around.
A 240-degree catwalk will host three live shows every day.
Other news: seven giant LED walls will show close-up images of the jewels on display. The event area will also be the venue for the opening press conference. The new features were presented to various jewelery brands during a road show in Germany, Italy, Hong Kong and other countries. Baselworld ensures that the answer was “really overwhelming”.
“I met representatives of many brands who would like to come to Baselworld, some for the first time, others after a few years of absence. I think that a turning point in the trend has certainly been reached in the jewelery area, “explains the manager. “More visibility, greater frequency of visitors and totally new forms of presentation: those were our goals for improving the jewelery area at Baselworld 2019. I am convinced that these goals will be achieved with our new concept”.
