Damiani expands itself and acquires the Valenza trade fair: it will become a productive center ♦ ︎
Damiani buys a fair. But not to organize fairs: the 12,000 square meters of the Palafiere di Valenza, the Piedmontese town that is the high jewelery district in Italy, will turn into a production pole of the Maison controlled by Guido, Silvia and Giorgio Damiani.
The fairground, to be honest, has had a rather short history. It was built only about ten years ago, but the dreams of glory, also due to the economic crisis, have been dissolved. Today, therefore, the area can be reborn under the insignia of manufacturing, with the commitment of the Damiani family to transform the exhibition site into an avant-garde production center.
“We rely on the sensitivity of the institutions to follow all the administrative procedures necessary to enable us to start the rebirth of this building that offers us the concrete possibility of further raising the image of the Valenza goldsmith district and to help make it become the reference point of the high jewelery all over the world”, commented Guido Damiani, president of the Group. “It’s a challenging project and the market is still going through a complex moment, but we decided to take it forward with the courage and the gaze towards the future that has always distinguished us. We are proud to once again strengthen our production tradition that began in 1924 in Valenza with my grandfather: once it was a small goldsmith laboratory, today, after almost a century, the Damiani Group is an ambassador of savoir faire and Valencian quality all over the world”.