The Maison Buccellati celebrates one hundred years since the opening of the first store in Milan and celebrates it this way ♦ ︎
One hundred years of gold. With the prospect of another hundred equally valuable. Buccellati, a historic high-end jewelery Maison based in Milan, but which has recently opened a boutique in the prestigious rue St.-Honoré, in Paris, celebrates a century. And he decided to celebrate the date with private events around the world, in which he showcases about thirty jewels. In addition to Paris, these invitation presentations are held in New York, London, Tokyo and Hong Kong. Among the jewels on display is the pearl necklace donated by the poet Gabriele D’Annunzio to his lover, actress Eleonora Duse.
The Buccellati, Tuscan-born, began their activity as jewelers in Milan, right next to the Teatro alla Scala, in 1919. The Florentine style, then elaborated, was successful: the Buccellati jewels have become famous for their work in perforated gold , delicate and rich at the same time, with stones set instead of being hooked with prongs. The style of the Maison also includes a preference for slow and difficult work with the burin rather than relying on large colored stones or diamonds with too many carats.
A success story, which has only one aspect of uncertainty: 85% of Buccellati was purchased in August 2017 by Gansu Gangtai Holding, one of the largest jewelry distributors and online retailers in China. 15% is still in the hands of the family. But in jewelery circles it is assumed that the Chinese group could decide to sell its share due to the policy direction decided by the Beijing government. Someone even went so far as to indicate Richemont and the Qatari company Mayhoola as the possible buyers of Buccellati.
Certainly, apart from its shareholding, the Buccellati family is still very much represented in the company: Andrea is creative director, his daughter Lucrezia is a designer, Maria Cristina, she is in charge of marketing, Luca manages the most important customers, while Gino he resigned in 2018 (he was involved in the production of silver objects). All at work preparing the next hundred years.
