Precious reflections to celebrate the winter season: Souffle de Diamants by Van Cleef & Arpels ♦ ︎
White is the color of snow, but is also of the most classic diamonds. Perhaps this is why Van Cleef & Arpels has decided to celebrate the most renowned and desired precious stone with Souffle de Diamants. The edition 2018 by the great Maison event, coincides with the months of winter festivities and snowfalls: in fact, it’s from November 2017 to mid-January 2018.
The jewels are, of course, exclusively made of gold and diamonds. The novelties are inside the lines Lotus and Frivole, in both cases with light, fresh, bright flowers with extensive use of pavé with diamonds. But there is also a technological aspect, a sign of the times: the five most representative boutiques of Van Cleef & Arpels will be equipped with an interactive mirror. On social, customers will be able to share a 10-second video that recreates the atmosphere of Souffle de Diamants.
The lotus flower
But we come to the jewels: lotus flower is one of the most popular jewels in the East as well as in the West. While in India, China and Asian countries the lotus also assumes significance related to the philosophical or religious tradition, in Europe and America it is simply a delicate, ornamental flower. Van Cleef’s lotus jewels have a finely perforated pattern and appropriate proportions. The last pieces added to the pre-existing collection are a bracelet, earrings and a white gold pendant. The petals are distributed on two levels with a relief and movement effect. On the occasion of Souffle de Diamants, the Maison also reveals a reinterpretation of the emblematic Bague Entre les Doigts Lotus, a ring with a smooth body and accentuated tunnel motifs to optimize the circulation of light.
Brilliant frivolity
Equally bright the pieces that make up the Frivole collection, consisting of ring, necklace, earrings and pendant. They are always flowers, but with different petals than Lotus, but with the same impression of lightness. To emphasize for those who appreciate the quality: the central stones, as well as the pavé of jewels are always D, E or F and purity from IF to VVS2. For those who do not understand (but should be informed): the categories assigned to the best diamonds. Margherita Andorno