chiusura

A life more safe with Marla Aaron




Carabiners, locks, chains: in New York the instruments become jewelry designer Marla Aaron.
To be responsible for communication of a company, with the crisis of newspapers and the advertising agencies in search of identity, these days it is not easy. It could also cause stress and insecurity for managers who are in charge. Who knows, maybe this was the driving force behind the former manager Marla Aaron to become, after 25 years of career, a jewelry designer in New York.

Catena in oro 14 carati
Catena in oro 14 carati

And it may have been her previous experience to suggest Marla to adopt as a stylistic key the security devices, such as carabiners, padlocks, chains. Of course, these tools that usually have a practical use, now become jewelry made of gold and precious stones. After four years of work Marla Aaron has designed and produced a series of pieces that actually work: the spring catches, for example, open just like the closures used in everyday life. But if you want use them to a set of keys, however, it could be too. In any case, among the proposals of Marla Aaron, there is no shortage of traditional jewels such as bracelets and rings in gold, with semi-precious stones such as mother of pearl, lapis lazuli, opal, pink opal, turquoise, cachalong, carnelian, onyx, chariot, malachite, stone of moon and chalcedony.
Babylock (moschettoni) in oro
Babylock (moschettoni) in oro

Among the unusual proposals of Marla Aaron, however, there is one more original than the others: jewels made with fordite. Have you never heard of this stones? Obviously, beacouse for fordite it is the paint accumulated in the paint shops of the Ford automobile factories. In factories, on the floors where cars are painted, the paint is stratified and forms a hard surface, like a stone. Material that is made into jewelry, pens, knife handles, and more. The fordite used by the American brand comes from the Ford Motor Company between the years 1960 and 1990.
Orecchini con fordite
Orecchini con fordite

Lucchetto a moschettone in oro 14 carati e smalto
Lucchetto a moschettone in oro 14 carati e smalto

Catena in oro 14 carati con pietre semi preziose
Catena in oro 14 carati con pietre semi preziose
Anello in oro 18 carati con pietre cachalong
Anello in oro 18 carati con pietre cachalong

Anello in oro 18 carati con pietre semi preziose
Anello in oro 18 carati con pietre semi preziose







Tiffany closed for renovation





Tiffany store closes. But do not worry: the Fifth Avenue shop of the world’s most famous brand pauses to restructure ♦ ︎

The most famous jewelry store in the world is located in New York: it is Tiffany. In addition to being the flagship store of the largest group of jewelry, the large Tiffany boutique is also a myth. Much of the credit goes to a lucky combination that brought Tiffany into the title of one of the most famous films. The jewelry on Fifth Avenue is the one admired by Audrey Hepburn, with a little black dress by Givenchy, in the film edition of the novel by Truman Capote, Breakfast at Tiffany’s.
If you have passed the shop windows between 57th Street and Fifth Avenue in New Yoirk, or you have planned to go there, know that the shop closes its doors. It is not, however, a definitive closure, but only a rather long pause, three years, in view of a radical restructuring.

Renovation works will start in 2019 and end at the end of 2021.

The cost of the operation was calculated at 250 million dollars. A mountain of money, which will change the face of the store opened in 1940. The new CEO, the Italian Alessandro Bogliolo, decided the operation. It was not by chance that the delicate task of renewing the company was entrusted to him. And sales figures seem to agree with him. The Fifth Avenue shop, explained Bogliolo, has always been synonymous with innovation: for example, it was one of the first in the world with air conditioning.
That Tiffany store was inaugurated on October 21, 1940, at the foot of a granite and limestone building, with Art Deco influences and steel doors. It is guarded by a bronze statue about 3 meters high that depicts Atlas, mythological giant who in this case carries a watch on his shoulders instead of the world. It was also the first public clock in New York. Now it closes. And who wants to buy Tiffany jewels? Jewelery, pottery and silver from Tiffany will move during the works in the adjacent premises of the former Niketown.





Alessandro Bogliolo, ceo di Tiffany
Alessandro Bogliolo, ceo di Tiffany

Audrey Hepburn in «Colazione da Tiffany»
Audrey Hepburn in «Colazione da Tiffany», davanti alle vetrine del negozio di New York
Audrey Hepburn in «Colazione da Tiffany»
Audrey Hepburn in «Colazione da Tiffany»
Tiffany, New York
Tiffany, New York
Interno di Tiffany a New York
Interno di Tiffany a New York

Il classico anello in oro bianco e tre diamanti di Tiffany & co.
Il classico anello in oro bianco e tre diamanti di Tiffany & co.







Gancino Silver, the Ferragamo’s icon on the wrist

A mesh that looks like a silver fabric: here the jewels of the new line Gancino Silver by Salvatore Ferragamo Jewels. Named after the famous clips for bags, now the star of the jewelry collections of the Florentine company, and in this case actually has a locking function, but it is also combined with a mesh of precious  and soft metal that reminds the equally famous grosgrain ribbon of Vara shoes. Two icons, one design, and four different models of bracelets made by skilled Italian goldsmiths. There is the wide statement version, classic but eye-catching, the more fashionable cuff, or the sporty double or single strand. Here the pictures. M.d.B.

Gancino Silver, bracciale alto in argento
Gancino Silver, bracciale alto in argento
Gancino Silver, bracciale a polsino in argento
Gancino Silver, bracciale a polsino in argento
Gancino Silver, bracciale a cinturino doppio in argento
Gancino Silver, bracciale a cinturino doppio in argento
Gancino Silver, bracciale a cinturino singolo in argento
Gancino Silver, bracciale a cinturino singolo in argento