The laboratory-created diamond jewels of the American brand V Rai have a special history. They are made with the fruit of the production of the American company Diamond Foundry, which produces diamonds using the method of chemical vapor deposition (CVD). The company was founded in 2015 and among its investors there was also Leonardo DiCaprio, a veteran of the film Blood Diamond, convinced in supporting a technological way to diamond. And Vrai is the Da Diamond Foundry-backed, consumer-facing jewelry brand. The brand has collaborated with Balmain, Givenchy and Dover Street Market. Now launches the V jewelry collection.
With V, I wanted the design to focus on the setting rather than the multitude of diamond cuts normally available in our collections. I hope you offer V Rai customers a highly distinctive, elegant yet bold look that feels like a bold celebration of your authentic style, with every edgy line reflecting the individuality of the wearer.
Mona Akhavi, president of V RAI.
The jewels of the V RAIVè collection are characterized by angular lines and a setting that uses the V shape, which houses brilliant-cut laboratory diamonds and alludes to the brand logo. The company, which sells online worldwide, also highlights the introduction of the Flex bracelet, the first with spring wire, which flexes easily to allow for easy wear. The tennis necklace and the choker both have invisible clasps: a solution that highlights the design.
