Jacob & Co celebrates its 30th anniversary. The brand of jewelry and high-end watches, in fact, was founded by Jacob Arabo in 1986. It is now present in 20 countries. He arrived in the US at 14 years old, but when he was 17 had already opened his own workshop (only in the US can happen this). Initially he produced for others famous Maison, then he began offering jewelry under its own brand. Its flagship store is still in New York. At Baselworld the brand has unveiled a super clock, that has received a wow from the most experienced : it is called Astronomy Sky, and has a heavenly dial that rotates once in a sidereal year, the actual time it takes the Earth to make one complete rotation around the sun in relation to the fixed stars. Apart from this, the stand was manned by four models which wore the new jewelry: necklaces and bracelets in the shape of snake, but in unusual colors white, green and yellow gold, and jewelry whit rose gold and diamonds. Least but not last, a necklace in white gold and diamond dagger-shaped: a jewel that can really hit. Lavinia Andorno
