BaYou with Love also offers jewelry made with gold hidden in computers.
Do you want to know the most important word for jewelry in the coming years? Sustainability. Using gold and gems of sustainable origin is the goal for all brands, but there are those who have chosen an original way to reach the goal. This is the case, for example, of BaYou with Love, a Los Angeles-based brand focused on sustainable fashion and production in the fields of jewelry, clothing, home and beauty. BaYou with Love was founded by actress and environmentalist Nikki Reed. Unlike other jewelry brands, BaYou with Love also uses gold that has a surprising provenance: computers.
BaYou with Love and Dell, in fact, have collaborated in the creation of 10-18 carat gold jewelry collections designed by Nikki Reed and made in Los Angeles from recycled gold, mostly from that hidden inside old computers, recovered and responsibly extracted through Dell’s recycling programs. Only around 12.5% of electronics are recycled responsibly globally. For example, Americans throw away more than $ 60 million in gold or silver every year on phones alone. For this Dell extracts the gold from the old motherboards contained in computers. It is an example of a circular economy applied to jewelry. The other materials used for the jewelry are also of sustainable origin.
For example, Bayou most of the diamonds used are produced in the laboratory by Diamond Foundry, but 100% zero emissions: the machines that create the synthetic stones are powered 100% by hydroelectric sources supplied by the Columbia River, Washington State. . In addition, Nikki Reed partnered with Morgan Bogle, founder of Freedom of Animals, an organization for the protection of animal rights, and spent a year with him developing Bayou with Love.