The Italian fine jewelry firm Pasquale Bruni decided not to participate in Baselworld and VicenzaOro. That’s why ♦ ︎
The revolution in the world of fairs dedicated to jewelry is permanent. Not only the big watchmaking brands that leave Baselworld. But even big jewelry brands radically change strategy. After the announcement that de Grisogono will not take part in the Basel fair, here is another great brand, Pasquale Bruni, that bids farewell to the Swiss stage. But he does more: he says goodbye to VicenzaOro too. It is a bad blow for both events, given that Pasquale Bruni is one of the great names in fine and high Italian jewelry. Below is the press release by Pasquale Bruni, who will still be present in Hong Kong.
With this news, the Maison announces the decision not to participate in the next edition of Baselworld, the world’s watch and jewelery show which has been exhibiting for more than 20 years. Consistent with this path of change, the company will not participate in Vicenzaoro.
These events played a fundamental role in the growth and distribution of Pasquale Bruni, but the need to break away from traditional contexts is part of a strategy that wants to look towards the future, offering a tailor-made and more intimate experience to the client.
The decision stems from the need to take an innovative approach to customers while ensuring support for the entire wholesale network.
The showroom in via Manzoni (in Milan ed), designed by David Chipperfield, one of the most eminent and successful contemporary architects, will be the heart of dedicated activities and events that will allow even more direct contact with the press and customers at national and international. The chairman, Pasquale Bruni, comments: “Greater proximity to markets and their needs is developing. This year the Maison strengthens its presence also in the Far East, exposing the new collections in a showroom in Hong Kong. The US branch continues to grow, with a 40% increase in business volume in 2018 “.
