Can a simple brass chain necklace cost 4,334 euros? Yes, if it is signed by Ambush, an emerging fashion brand, which has added accessories and jewelery to its catalogue. Judge for yourself whether the price is appropriate. The online marketplace Farfetch offers it. The model presented is made with a lobster clasp, clip closure and silver-colored metal components. However, the same brand also offers a version in the classic yellow brass colour. Also in punk style is the Choker Spike model, again in silver-colored brass, available at 2245 euros.
Ambush was founded in Tokyo by Korean-born designers Yoon and Verbal. Ambush’s clothing has found admirers in Rihanna, M.I.A., Lady Gaga, Pharrell, Jay-Z and Kanye West, and he has collaborated for the jewelry line, also in brass or silver. The brand is based, they explained, on innovative pop art-inspired designs that capture a distinctive Tokyo aesthetic. For now, for sure, they have captured the attention of the media.