Damiani in Florence changes boutiques and presents the Margherita collection ♦
Damiani extends to Florence. The large jewelery group in Valenza chose a new venue for the boutique in via Tornabuoni, a luxury shopping street in the Tuscan town. Damiani was already present in the same street since 1997, but today he has chosen a wider location. The jewelery store space is built on two floors, connected together by a staircase: it is located in the interior of Palazzo Gianfigliazzi, a building dating back to the 13th century and still preserving some structural elements of the medieval era. The spaces of the new Damiani boutique are, of course, adapted to the times: they have been subjected to an accurate and demanding conservation, with the aim of preserving the essence of the building.
On the occasion of the inauguration (June 28, 2017), the new Margherita collection was showed, inspired by sketches made a century ago by the founder of the house Enrico Grassi Damiani, as tribute to Margherita di Savoia, the first Regina d’Italia: stones of different dimensions are as a corolla and surround a larger central stone. They are diamonds all over and white gold, or brown diamonds for petals around a central diamond, this time the frame in elegant pink gold, or white diamonds, but blossom, precious petals, around a citrine quartz heart The third variant of the pattern-icon of the collection, yellow gold the election metal of this latest version.
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