Tiffany (with Apple) wants gold diggers and salmon will live together ♦ ︎
First he announced that the diamonds used for his jewelry are traceable and that they do not come from countries where there are conflicts. Now Tiffany & Co. has also decided to help the revival of disused old mining sites and favor salmons. The American Maison, in short, is the first jeweler that combines re-mining with the restoration of fish habitat.
The initiative is called Salmon Gold, is promoted by the non-governmental organization Resolve, and has another exceptional partner: Apple. The two companies adhere to the reclamation of the Alaskan (USA) and Yukon and British Columbia (Canada) streams, which were used by gold diggers in hunting nuggets and then abandoned. But they are also the rivers where the salmon go to lay their eggs. A natural cycle that, however, is hindered by excavations and accumulations of earth and pebbles caused by the search for the precious metal.
According to the president of Resolve, Stephen D’Esposito, the sites are re-mining, including the stabilization of the streams’ water flow and the restoration of the habitat by adding more natural pools to support spawning of salmon. In short, salmon and gold seekers will be able to live together. The gold that will be found will enter the Tiffany supply chain. Alessia Mongrando