A book with the stories, but above all with the jewels that accompanied the myth of Bulgari ♦ ︎
Here comes a book that tells everything and, above all, shows the art, the glory and the honors of Bulgari. The Roman Maison passed under the French of Lvmh is described by Vincent Meylan, a luxury specialist, who has already worked on Christie’s and Van Cleef & Arpels. The book is titled Bulgari, Treasures of Rome and, of course, tells the growth of the jewelry brand that became a myth in a few decades. A reputation won not only with the necessary skill in the goldsmith’s art, but also with the idea of wrapping their jewelery production with styles and forms borrowed from antiquity, that of the Roman Empire, but also that of the Byzantines and of Islamic art. The Trombino ring and the Serpenti bracelets have thus made the rounds of the world.
To compose the book the author has had access to the archives of the Maison and this explains the accuracy of the reconstruction and the photographic gallery that illustrates the pages of the book. In which there is no shortage, as could be expected, the classic images of customers who have become ambassadors of the jewelery brand, like Liz Taylor, the countess Dorothy Dentice di Frasso who attended Bulgari while she was in love with Gary Cooper, or the Infanta Beatrice of Spain and Princess Maria Jose of Belgium.
But it is reductive to describe Bulgari as a jewelery for celebrity. On the other hand, it is one of the world’s great jewelers capable of offering a different, recognizable style and, let’s say it, often also copied. Federico Graglia
Bulgari, Treasures of Rome
ACC Art Books
Price: 95 dollars
