Napoli

Marcello Bread literally

Marcello Pane, the ancient Neapolitan tradition in modern key with the Letters collection ♦︎

The ancient tradition of Neapolitan jewelery also goes through the Marcello Pane brand. The company boasts an ancient birth in 1899. Today the company is led by Ettore and Marcello Pane, descendants of the founder of the small house. Meanwhile, it has moved from the crafts to the industrial scale: the jewels of the Marcello Pane collections are made in the goldsmith’s center of Caserta, near Naples. This shift from craft to one with more modern machining means has allowed to reduce costs.

Anello con cuore stilizzato, collezione Essential
Anello con cuore stilizzato, collezione Essential

The Marcello Pane collections follow two roads: the most traditional one with gold jewelry, and the most affordable price with silver, along with pearls, while the diamonds alternate with the crystals. One of the most popular collections, for example, is one that uses the most alpha alphabet letters in the most classic ways to make names or simply initials. The Essential and Itaca collections use silver with a particular sandblasted finish that enhances the surface of the jewels, with or without gold plating.

Bracciale in argento con elementi sabbiati della collezione Itaca
Bracciale in argento con elementi sabbiati della collezione Itaca
Orecchini della collezione Essential
Orecchini della collezione Essential
Orecchini in argento con elementi sabbiati della collezione Itaca
Orecchini in argento con elementi sabbiati della collezione Itaca
Bracciale rigido in argento con elementi sabbiati della collezione Itaca
Bracciale rigido in argento con elementi sabbiati della collezione Itaca
Girocollo Ellisse
Girocollo Ellisse
Collana con cuore stilizzato, collezione Essential
Collana con cuore stilizzato, collezione Essential

Chantecler renews the Paillettes collection

Paillettes is the name of one of Chantecler’s most successful collections, and also one of the most fun. In 2014, the Capri jeweler thought of this collection as something that retains the bright colors of the island in front of Naples, but also the elegance of a sunset in front of the sea rocks. A sparkling jewelry, with small round mobile elements, made with the en tremblant technique, which increase the pleasure of moving with the jewelry on.

Bracciale Paillettes in oro, smalto nero, diamanti di Chantecler
Bracelet from the Paillettes collection in gold, black enamel, diamonds

Now the Pailettes collection is renewed with new pieces, many bracelets, and colors such as aqua green, pink, Capri blue, in addition to the more classic black and white. The color of the round elements is made with the ancient cathedral enamel technique, a traditional process that was used in Art-Nouveau jewels. L’icône de la Maison, symbole du coq stylisé, apparaît désormais dans les éléments circulaires classiques de la collection, avec une silhouette rappelant le signe graphique du cœur. Ces icônes sont en or avec un petit pavé de diamants à l’intérieur.

Collana Paillettes in oro con smalto bianco, pavé di diamanti
Paillettes necklace in gold with white enamel, pavé of diamonds
Collana Paillettes in oro con smalto azzurro, pavé di diamanti
Paillettes necklace in gold with blue enamel, pavé of diamonds
Collana Paillettes in oro con smalto rosa, pavé di diamanti
Paillettes necklace in gold with pink enamel, pavé of diamonds

Antonino De Simone, two centuries of red color

Coral and more coral, for over 190 years. Yes, it has been almost two centuries (since 1830) that Antonino De Simone has specialized in the processing of red coral from the Mediterranean. The Neapolitan company (from Torre del Greco) has reached its sixth generation, passing on its experience in the processing of material that is the son of the sea. Today it continues to offer jewels that enhance coral in its various shades, from bright red to pink to sophisticated white. All thanks to Antonino De Simone, who in the mid-nineteenth century was able to get the artisan workshop off the ground after learning the coral processing techniques.

Orecchini a cluster di corallo rosso
Red coral cluster earrings

From generation to generation, since 2010, after the death of the grandson of the same name, Antonino De Simone, the company is led by Gioia De Simone, together with Michele Palomba. The company combines the traditional production of semi-finished coral products for wholesale customers with a wide range of finished jewels under the Antonino De Simone brand, a brand now of international fame. Alongside coral, however, the Maison also produces jewels with turquoise, pearls, lapis lazuli, chrysoprase, diamonds.

Orecchini con turchesi e cianite
Earrings with turquoises and kyanite
Collana con corallo bianco del Pacifico  e diamanti su oro bianco
Necklace with white Pacific coral and diamonds on white gold
Orecchini con corallo bianco del Pacifico e madreperla su argento
Earrings with white Pacific coral and mother of pearl on silver
Collana in corallo arancio a forma di ghianda
Acorn-shaped orange coral necklace
Collana in corallo rosso
Red coral necklace
Collana in corallo arancio
Orange coral necklace
Bracciale con corallo rosa
Bracelet with pink coral
Collana vintage in argento e corallo
Vintage necklace in silver and coral
Anello con corallo rosa
Ring with pink coral

The ancient and modern art of engraving lives with Cameo Italiano


A life with a chisel in hand. And the result is exceptional: it is called Cameo Italiano. The company, which is now based in the Goldsmith Center of Marcianise (Caserta), is the result of the work of the Di Luca family. The story began in 1957, with Michele Di Luca. Having learned the art of carving, the master goldsmith decided to continue the tradition that made Torre del Greco, Naples and its surroundings the world capital of Cameo.

Orecchini della collezione Raffaello in argenta e conchiglia sardonica intagliata
Orecchini della collezione Raffaello in argenta e conchiglia sardonica intagliata

An art that was immediately appreciated also abroad, so much so that the jeweler received a gold medal for having contributed to the economic development of the region. The cameo tradition was continued by the sons Gino, Anna, Pina and Marinella, who in 1980 transformed the company with a profound organizational renewal, but without affecting the craftsmanship of the workmanship, which is still done by hand. Gino also deserves credit for launching the brand recognized worldwide in 2012, Cameo Italiano. A goldsmith’s excellence that has renewed the tradition without erasing its peculiarity, as evidenced by the jewels presented at VicenzaOro January and the appreciation of an actress like Cate Blanchett.

Pendente della collezione Raffaello in argento e conchiglia sardonica intagliata
Pendente della collezione Raffaello in argento e conchiglia sardonica intagliata

Orologio Partenope  con cameo putto inciso a mano su conchiglia sardonica. Cassa e cinturino in acciaio
Orologio Partenope con cameo putto inciso a mano su conchiglia sardonica. Cassa e cinturino in acciaio
Orecchini della collezione Raffaello
Orecchini della collezione Raffaello
Orecchini Fleur in conchiglia intagliata e argento
Orecchini Fleur in conchiglia intagliata e argento

Anello della collezione Raffaello in argento e  con cameo putto da conchiglia sardonia intagliata
Anello della collezione Raffaello in argento e con cameo putto da conchiglia sardonia intagliata

Cate Blanchett con un orecchino di Cameo Italiano
Cate Blanchett con un orecchino di Cameo Italiano

Two centuries of jewels with Gianni Carità




There are only a few years left, now to cross the finish line of two centuries of history: there are few jewelery companies that can boast roots as long as those of Gianni Carità, which is almost an institution in Naples. But not only in the Italian city: rings and earrings of the high jewelery brand are sold all over the world, from the United States to Japan. A story that began in 1834, when the progenitor Vincenzo Carità opened his first workshop, accrediting himself as a jeweler at the court of the Bourbons, the Spanish noble dynasty that then reigned over southern Italy.

Orecchini con diamanti e smeraldi
Orecchini con diamanti e smeraldi

Worn by nobles and empresses such as Queen Maria Theresa of Austria, the jewels of the Carità family gained recognition thanks to the quality of the workmanship and the choice of the most precious materials. Over the centuries, a Vincenzo Carità and a Giovanni Carità have always followed one another at the helm of the Maison. Now it is Gianni Carità who has been leading the family business since the second half of the seventies, who makes his jewels in the nearby goldsmith center Tarì di Marcianise. However, the classic style and quality have remained the same as ever.
Anello in oro rosa con diamanti e rubini
Anello in oro rosa con diamanti e rubini

Anello in oro rosa con pavé di rubini
Anello in oro rosa con pavé di rubini
Bracciale tennis in oro rosa con zaffiri rosa
Bracciale tennis in oro rosa con zaffiri rosa

Orecchini con diamanti e corallo
Orecchini con diamanti e corallo







Rocca (Damiani) in Taormina and Naples





For some time the Damiani Group has been paying attention to its network of shops as to the production of jewels. The relocation to Taormina and a new opening in Naples of the Rocca jewelers, which are part of the Valenza group, fit into this strategy.
The new store in Taormina (Messina, Sicily) is located in Corso Umberto, the shopping street in the historic centre, and features large exhibition spaces, with a new corner reserved for Damiani jewels, alongside those of Salvini and the Venini creations (Venetian glassware purchased years ago by Chimento), as well as designer watches, such as Rolex and Tudor. Taormina is a tourist town, where a famous festival also takes place in the summer.

La boutique Rocca a Taormina
La boutique Rocca a Taormina

The new boutique in Naples is located in via Filangieri, one of the shopping streets. Inside the jewelry store, in addition to the creations of Damiani and Salvini, watches by brands such as Cartier, Panerai and Iwc are displayed in dedicated corners, brought back to the city after several years. Also in this store there is a Venini area, as well as a watchmaking workshop.
With the relocation of Taormina and the opening of Naples, the chain is therefore still pushing on the distribution for luxury jewelery and watches.

Interno dalla boutique Rocca a Napoli
Interno dalla boutique Rocca a Napoli

Store Rocca a Napoli
Store Rocca a Napoli

Il vice presidente della società di Valenza, Giorgio Damiani, di fronte allo store Rocca a Napoli
Il vice presidente della società di Valenza, Giorgio Damiani, di fronte allo store Rocca a Napoli







De’ Nobili, the Stars of Naples

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The jewels inspired by the stars and to Positano by de ‘Nobili, Neapolitan jewelers ♦

Stardust in Naples. But it is not necessary to go to the top of Vesuvius to see the firmament shine: the stars are those of the collection signed by de Nobili, one of the most consolidated Maison in the city. The story begins in 1943, in the middle of the war, when Claudio and Aurelio de’Nobili founded a jewelry store in via Filangieri. The first customers were the soldiers of the American troops as soon as they entered the city. The baton was then passed on to the children of Claudio, Maurizio, Mirella, Simona and Fabrizio. And in 1983 Maurizio founded the goldsmith’s laboratory which is still active, focusing on the renewal of the proposals.

Orecchini Positano in oro rosa 9 carati, argento
Orecchini Positano in oro rosa 9 carati, argento

The idea was successful and de ’Nobili opened other boutiques. On the other hand, the Neapolitan goldsmith tradition is alive and well, as evidenced, for example, by the Polvere di Stelle collection. The jewels are in silver and gold. But what matters most is the elaborate processing of the metal, which recalls the intricate baroque decorations found in some Neapolitan church. To clarify: the jewels have nothing liturgical, except perhaps the holy patience that it takes to make the pieces of this collection. In the collection inspired by Positano, a pleasant town on the Tyrrhenian Sea, the jewelry offers instead the combination with hydrothermal, that is synthetic, or semi-precious stones.

Orecchini in oro bianco e giallo 18 carati e citrini
Orecchini in oro bianco e giallo 18 carati e citrini
Anello in oro bianco, diamanti, tanzanite
Anello in oro bianco, diamanti, tanzanite
Anello in oro bianco e giallo 18 carati, diamanti brown e bianchi,  starlite
Anello in oro bianco e giallo 18 carati, diamanti brown e bianchi, starlite
Collana con pendente in argento e oro rosa 9 carati con pietre idrotermali
Collana con pendente in argento e oro rosa 9 carati con pietre idrotermali
Orecchini in oro bianco con diamanti e tanzaniti
Orecchini in oro bianco con diamanti e tanzaniti

Anello in oro giallo 18 carati, diamanti
Anello in oro giallo 18 carati, diamanti






Enzo Liverino 1894, the top jewelry of coral

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Coral necklaces, coral earrings, coral rings: but Enzo Liverino 1894 is also much more ♦

The jewels that are not usually owned can be admired only in two places: in jewelry or at major jewelry fairs. You can also peek at the necks of celebrities during their red carpet walks, but they can be seen from afar. There is, however, another possibility, which concerns only a few jewels. They are those kept in museums. One of these is the Coral Museum, in Torre del Greco (Naples). And within this museum there is an entire collection of a single jeweler: the Liverino collection.

Collana di corallo con lapislazzulo
Collana di corallo con lapislazzulo

Enzo Liverino 1894 is the name of the Maison that has been producing and processing coral for over five generations. But with great attention to the environmental aspect: Liverino is president of the CIBJO Coral Commission, for the Certification as Carbon Neutral through the CIBJO Greenhouse Gas Measurement Initiative.
Collana in corallo rosa
Collana in corallo rosa

The collection, in particular, was started in 1934 by Basilio Liverino, when he was 16 years old. Over time he has collected a thousand pieces of jewelery and sculptures in coral and semi-precious stones. The company is still one of the most popular coral jewelry producers today. In addition to necklaces with all shades of coral, rings and earrings, Enzo Liverino 1984 also has cameos, another traditional craftsmanship of the Torre del Greco area, among his specialties. But that’s not all: he recently developed a truly original idea: tiles made of pressed coral. They are jewel-tiles, intended for those who can afford jewel-like furnishings.

Enzo Liverino mostra la piastrella composta da corallo. Copyright: gioiellis.com
Enzo Liverino mostra la piastrella composta da corallo. Copyright: gioiellis.com

Cameo su corniola
Cameo su corniola

Cameo su pietra sardonica
Cameo su pietra sardonica
Camei di corallo
Camei di corallo
Il Museo del corallo a Torre del Greco
Il Museo del corallo a Torre del Greco

Teschio che si trova nel Museo del Corallo di Torre del Greco
Teschio che si trova nel Museo del Corallo di Torre del Greco. Collezione Enzo Liverino







The gold of Naples shines with Buonocore

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In Naples, gold can shine more than anywhere else. The capital city of Southern Italy has a long tradition in goldsmithing. And Buonocore jewels are part of this story. The goldsmith company was born in 1994 in Naples on the initiative of Gennaro Buonocore, who opened a small artisan shop. Over time, the jeweler has created jewels that have been very successful and has begun to make his creations known. Over the years, from a small shop, the Maison Buonocore has become a company and a well-known brand not only in the city and the founder’s work has continued by his sons Ciro and Davide.

Anello a groumette della collezione Noon, in oro bianco e diamanti
Anello a groumette della collezione Noon, in oro bianco e diamanti

The activity of the Neapolitan Maison takes place on two fronts: it produces jewelry on behalf of third parties and with its own brand. One of the latest jewelry lines is called Noon and includes a series of pieces inspired by the classic groumette chain, in gold in three different colors, with the addition of pavé diamonds. But in Buonocore’s repertoire there are also jewels made in a very traditional style in gold and precious stones.

Anello in oro giallo
Anello in oro giallo
Anello eternity in oro bianco e diamanti
Anello eternity in oro bianco e diamanti

Anelli Noon nei tre colori dell'oro
Anelli Noon nei tre colori dell’oro

Anello in oro bianco, smeraldo e diamanti
Anello in oro bianco, smeraldo e diamanti

Orecchini in oro rosa e rubini
Orecchini in oro rosa e rubini

Bracciale eternity in oro rosa e diamanti grigi
Bracciale eternity in oro rosa e diamanti grigi







Surprising Scala Gioielli

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The small masterpieces by Scala Gioielli, goldsmith’s virtuosity in Marcianise ♦ ︎

Italy is the country with an advanced economy that has the highest percentages of family businesses. This is also true in jewelery and is also why small exceptional handicrafts abound, while lacking (with few exceptions) large specimens such as the French Maisons. An example is Scala Gioielli, a company based in the Orafi Center in Marcianise, Caserta. Born in 1980 in Naples on the initiative of Eduardo Scala, is managed by the founder of the company, by his wife Caterina, and by her children Luca, Daniele and Alessandro. Almost 40 years have passed, but the company continues to hold the flag of quality craftsmanship high.

Bracciale di perle su oro bianco 18 carati, diamanti, rubini, smeraldi
Bracciale di perle su oro bianco 18 carati, diamanti, rubini, smeraldi

As you can expect from a brand that works in the Naples area, Scala Gioielli excels in the art of coral processing. Bracelets, elaborate necklaces, pendants that are small sculptures are part of the catalog of the Maison. But not only: Scala Gioielli knows how to produce pieces of surprising goldsmith virtuosity. For example, the 18-carat white gold-plated brooch with diamonds, emeralds, sapphires and rubies, with the central body of the bird-brooch made of a Brazilian aquamarine. Or in the Moro Venetian brooch, in yellow gold and 18k white gold, with ebony bust surrounded by brilliant cut diamonds, emeralds and colored sapphires. A small masterpiece.

Anello in oro giallo e bianco 14 carati e diamanti
Anello in oro giallo e bianco 14 carati e diamanti
Anello in oro giallo con zaffiri e pietre semi preziose
Anello in oro giallo con zaffiri e pietre semi preziose
Orecchini in oro 14 carati, diamanti, corniola, ametista, tormalina, agata, madreperla
Orecchini in oro 14 carati, diamanti, corniola, ametista, tormalina, agata, madreperla
Anello in oro 18 carati con diamanti e acquamarina brasiliana
Anello in oro 18 carati con diamanti e acquamarina brasiliana
Anello in oro 18 carati con smeraldi
Anello in oro 18 carati con smeraldi
Anello in oro giallo 14 carati, diamanti e opale australiano
Anello in oro giallo 14 carati, diamanti e opale australiano
Spilla montata in oro bianco 18 kt, diamanti, smeraldi, zaffiri e rubini, il corpo centrale è costituito da una acquamarina brasiliana
Spilla montata in oro bianco 18 kt, diamanti, smeraldi, zaffiri e rubini, il corpo
centrale è costituito da una acquamarina brasiliana

Scala Gioielli, spilla Moro Veneziano montata in oro giallo e oro bianco 18 kt, busto in ebano contornato da diamanti taglio brillante, smeraldi e zaffiri colorati
Scala Gioielli, spilla Moro Veneziano montata in oro giallo e oro bianco 18 kt, busto in ebano contornato da diamanti taglio brillante, smeraldi e zaffiri colorati







The Green Blue Days with leBebè





Jewelry and sustainability: leBebè, a brand born in 2007 on the initiative of the brothers Paolo, Fabrizio and Mariana Verde, takes part in Green Blue Days, the first edition of the event on sustainable development that will take place in Naples from 13 to 15 October.

Green Blue Days is a project on systemic sustainability. A forum in the form of a talk structured over several days, where you can listen and share experiences, propose solutions, study action plans to integrate the culture of Green-Blue into every aspect of life.

We have welcomed the proposal to take part in this cultural project as it aims to communicate the values ​​of our brand: sustainability, in its three main forms, economic, environmental and social. In fact, in 2019 we embarked on a reforestation project with Treedom, which we are carrying out and which now has two leBebé forests with a total of 400 fruit trees. The goal is, at first glance, that of environmental sustainability, but it is an initiative aimed mainly at female communities, the main players in the project, to support their emancipation and independence.
Andrea Pennacchioni, Marketing & Sales Director of leBebé gioielli

Andrea Pennacchioni
Andrea Pennacchioni

The company has also decided to support the Telefono Rosa in the fight against violence against women: a collaboration that will last over time “in order to make a tangible contribution, both economically and socially”.
Ciondolo leBebè limited edition
Ciondolo leBebè limited edition







Mazza, there is Naples to New York




The jewels of the Mazza family, from Torre del Greek on the stage of the USA ♦

From Torre del Greek (Naples), to American luxury. That of the family Mazza is the classic story of Italian-Americans in the US who have climbed the success. Party in the late nineteenth century from the port of Naples, Luigi Mazza, an expert craftsman, has brought with him in New York City ability to carve coral and cameos. The road has been long. They were importers of precious stones, and so the family has managed to develop the business.

Collana in oro con acquamarina e vetro veneziano
Collana in oro con acquamarina e vetro veneziano

In the fifties and sixties her four children have developed the small company. The third son, William, in particular, has developed creative skills and in 1970 produced his first collection for I. Magnum & Co. and Bergdorf Goodman with the Mazza name. Thanks to him, the story of the Torre del Greco family has continued, now completely American, although it does not give up remembering his origins with the names of the collections, such as Capri, Pompei or Grotte. Today, William is joined by his three sons William, Jeffrey and Steven, but the ancient arto of coral is now supplanted by large colored stones, which enrich gold frames rather generous.

Anello in oro con topazi
Anello in oro con topazi
Anello in oro con turchese
Anello in oro con turchese
Collana in oro con turchese
Collana in oro con turchese
Orecchini con corallo
Orecchini con corallo
Orecchini con zaffiri rosa
Orecchini con zaffiri rosa

Orecchini in oro con zaffiri blu
Orecchini in oro con zaffiri blu







Salvatore Collaro between pearls and coral

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Coral and pearls: Salvatore Collaro continues the tradition of jewelry with the sons of the sea ♦ ︎

If you, in italian language, anagram the word coral, you can get Collaro. Who knows, maybe that’s also what the Collaro family has tied to the red son of the sea. Founded at the end of the 1950s by Salvatore and Lella Collaro, the Torre del Greco (Naples) company continues to observe the tradition of the founders. The coral, however, has adapted to the times and the jewels have a modern look, with volumes not prone to chisel work but rather with smooth, smooth surfaces.

Anello in oro, corallo rosa, ametista
Anello in oro, corallo rosa, ametista

At Centro Orafo il Tarì, where Salvatore Collaro has the headquarters, another type of sea fruit is still working: the pearl. Australian, Chinese, Japanese or Thaiti, pearls are used for jewels created by the fantasy of Liliana and Lucia, who continue the family tradition. Jewelery with pearls also have the advantage of being interpreted in a younger, lighter way, while jewelery with coral, often adorned with a diamond pavé, are more demanding. Here are some of the latest creations of the Neapolitan Maison.

anello perla
Anello con perla e diamanti
Bracciale con perle e diamanti
Bracciale con perle e diamanti

Anello in oro con perla dorata e diamanti
Anello in oro con perla dorata e diamanti

Orecchini con corallo rosso e diamanti
Orecchini con corallo rosso e diamanti

Collana in oro bianco, diamanti e corallo rosso
Salvatore Collaro, collana in oro bianco, diamanti e corallo rosso
Collana con pendente di corallo
Collana con pendente di corallo

Anelli con perle e ametiste
Anelli con perle e ametiste







The Neapolitan spirit of Caramanna Gioielli

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It has just turned 100, but it is in perfect shape: Caramanna Gioielli, a Neapolitan brand with the creative guidance of Stefania Caramanna, was born in 1920, the year of inauguration of the jewelry store opened by the grandfather of the current designer. Stefania Caramanna, who entered the business in 1989, however, has a different background: she has a degree in architecture and has dedicated herself to jewelery by merging her two professional experiences. The real launch of the Caramanna Gioielli brand, however, is more recent: it dates back to 2008. Since then, the Maison has participated in numerous events, including fashion shows and television broadcasts.

Ciondolo con gufo in bronzo e ametista
Ciondolo con gufo in bronzo e ametista

Caramanna Gioielli’s proposals are oriented towards silver pieces, embellished with semi-precious stones such as onyx or topazes and pearls. Rings and necklaces have substantial volumes, with a processing that favors soft and rounded shapes, often depicting animals or traditional subjects.
Anello in argento annerito e dettagli in oro
Anello in argento annerito e dettagli in oro

Anello in argento con castone in oro, topazio e citrino
Anello in argento con castone in oro, topazio e citrino
Collana in argento e goccia in bronzo con perle di onice
Collana in argento e goccia in bronzo con perle di onice
Orecchini in argento con coccinella in bronzo e perle
Orecchini in argento con coccinella in bronzo e perle
Orecchini in argento con dettagli in oro e gocce di topazio
Orecchini in argento con dettagli in oro e gocce di topazio

Pendente Tu si na cosa grande ppe me
Pendente Tu si na cosa grande ppe me







Mello, interchangeable luxury

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Naples (Italy) and Mello Gioielli, a story that has continued since 1927. But tradition, in this case, is paired with the word innovation. In fact, Mello Gioielli also stands out for the creation of the interchangeable Mood and Ex-Change collections. These are traditional jewels which, however, have as their prerogative the possibility of changing the colored surface, as described in the video. More generally, Mello jewels are made of 19 or 9 carat gold, often with the addition of diamonds or colored stones.

Collana con ciondolo con fondo intercambiabile, oro bianco e diamanti
Collana con ciondolo con fondo intercambiabile, oro bianco e diamanti

The history of jewelry began with the founder Giuseppe Mello and then continued in 1971 by his son Luigi. Finally, in 2009 it was the turn of Fulvio Mello, son of Luigi, who, after a training course in engineering and at the end of a professional experience in industrial design and technologies, chose to put the skills of he. And thus was born the line of interchangeable jewels which is one of the characteristics of the Neapolitan Maison.
Anello Amore in oro giallo e diamanti
Anello Amore in oro giallo e diamanti

Anello fiocco in oro bianco e diamanti
Anello fiocco in oro bianco e diamanti
Anello in oro rosa 9 carati e diamanti brown
Anello in oro rosa 9 carati e diamanti brown
Anello Ventaglio in oro giallo e diamanti
Anello Ventaglio in oro giallo e diamanti
Bracciale in oro rosa e diamanti, madreperla
Bracciale in oro rosa e diamanti, madreperla
Orecchini in oro giallo e diamanti
Orecchini in oro giallo e diamanti
Anello intrecciato in oro bianco e rosa con diamanti
Anello intrecciato in oro bianco e rosa con diamanti







Vintage with surprises for Luise

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Jewels, precious, ancient, but not only. In the vast catalog that the Luise family has collected in about a century of activity, there are also unusual jewels, such as those in carved bone or in ebony and even in lava stone. In fact, the company, which has reached its fourth generation, was bornin Naples, right under Vesuvius, the volcano that overlooks the city. Now it is based a few kilometers away, in the Tarì goldsmith center in Marcianise (Caserta). The antique jewelery includes a wide choice of high-quality pieces, which can be modified and customized on request.

Anello in oro giallo e argento, pietra lavica, smeraldi, diamanti e perle
Anello in oro giallo e argento, pietra lavica, smeraldi, diamanti e perle

In addition to vintage jewelry from brands such as Bulgari, Buccellati or Chimento, there is no shortage of specialties from the area, such as coral or cameos. More, alongside jewelery, Luise offers cufflinks and watches. The company’s catalog is online, but Luise also participates in specialized jewelry fairs around the world, such as Miami, Hong Kong, Las Vegas and New York.
Orecchini in oro rosa e argento, pietra lavica e diamanti
Orecchini in oro rosa e argento, pietra lavica e diamanti

Orecchini in oro con lapislazzuli
Orecchini in oro con lapislazzuli
Orecchini in oro bianco, topazi, diamanti e zaffiri
Orecchini in oro bianco, topazi, diamanti e zaffiri
Bracciale in oro, diamanti, onice
Bracciale in oro, diamanti, onice
Anello in oro, diamanti e zaffiri
Anello in oro, diamanti e zaffiri
Anello in oro bianco, rubini, diamanti e citrini
Anello in oro bianco, rubini, diamanti e citrini

Anello cluster di diamanti, ioliti e granati
Anello cluster di diamanti, ioliti e granati







The labyrinths of Asad Ventrella

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Simple metal, but design and a touch of art. The mix is ​​the characteristic of Asad Ventrella Contemporastudio, a company founded in 1999 in Naples. Although it is just over 20 years old, behind the craft company there is a long history that reaches the laboratory of Asad’s uncles and his father, Roberto Ventrella. A name, that of the family, which belongs to a dynasty of goldsmiths already active in the early nineteenth century and continues today.

Anello Fulmine in bronzo
Anello Fulmine in bronzo

The first artisan of the dynasty, Giuseppe Ventrella, was a master goldsmith in Naples during the Bourbon period. The tradition has continued to this day with Asad who, however, has chosen a path that is only partly the result of the history of the past. His pieces, in fact, are super modern, of design, small sculptures that travel a completely different path from that of traditional jewelery. The Labirinto series (which is also the symbol of the Maison), or the rings with twisted and rounded shapes are made of metal, silver or bronze alloy. In short, nothing to do with the ancient Neapolitan goldsmith’s art, if not for the craftsmanship in the creation of the pieces.

Anello Laborinto
Anello Labirinto

Ciondolo Labirinto
Ciondolo Labirinto

Orecchini Labirinto
Orecchini Labirinto

Anello Nodo in bronzo
Anello Nodo in bronzo

Anello Puzzle in lega leggera e rame
Anello Puzzle in lega leggera e rame

Collana Ripiega in argento
Collana Ripiega in argento

Pendente di Asad Ventrella
Pendente di Asad Ventrella







Half a century of Cameo Italiano

The Cammeo Italiano, the tradition of Naples in sign of continuity 

According to the encyclopedia, the cammeo (or cameo) is a gem carved in relief, according to different types of stones. It is an ancient technique developed in the Hellenism times and in ancient Rome, and then under the Byzantine Empire. Disappeared almost completely, this kind of craft has been reborn with the arrival in Italy of the German emperor Frederick II, in the Middle Age, with notable examples. But after long neglect the art of cameo is back in fashion in the neoclassical period, ie between the late eighteenth and early nineteenth century.

Orecchini in argento placcato oro rosa e cameo con viso di donna
Orecchini in argento placcato oro rosa e cameo con viso di donna

In Italy this technique that is used to produce jewelry and medals has developed especially in the South. And at a distance of a couple of centuries, the tradition continues: are different companies, small in size, they work with this craft technique. One of these is managed in Torre del Greek (Naples) by Di Luca family, who gave birth to the brand Cammeo Italiano. Their jewelry story began in the fifties and continues more or less as she was born: much tradition, classical forms, but also with the adoption of techniques such as electroplating to bring down the cost of metals, alongside gold and silver jewelry with which the jewels are composed. And if the cameos were born primarily as brooches, Cammeo Italian also uses them as necklaces, rings and earrings. Rudy Serra

Anello in argento placcato oro giallo e cameo
Anello in argento placcato oro giallo e cameo
Bracciale in argento con camei incisi a mano
Bracciale in argento con camei incisi a mano
Bracciale in argento di Cameo Italiano
Bracciale in argento di Cameo Italiano
Collana con ciondoli a simbolo religioso
Collana con ciondoli a simbolo religioso
Orecchini in argento placcato oro giallo
Orecchini in argento placcato oro giallo

Cameo con la raffigurazione del ratto delle sabine
Cameo con la raffigurazione del ratto delle sabine







The divine proportions of De Maria




If you add one plus one you get two. If you add two plus one you get to three. And three plus two equals five, and so on. But the beauty is that if you divide the two neighboring numbers in this mathematical sequence (imported into Europe by Leonardo Pisano, named as Fibonacci, in 1300), you will always get a number close to 1.6. And the higher the numbers, the closer the division result will be to 1.618. It looks like a game, but it is not: the number 1.618 is indicated as that of the perfect proportion, what the ancients called the golden ratio or divine proportion. Also because it is a proportion found in many natural manifestations, from the shape of shells to that of flowers. What does all this have to do with jewelry?

Anelli Caviar della linea 1,618
Anelli Caviar della linea 1,618

Ask about it to Dario De Maria, jeweler passionate about Italian history and goldsmith’s art from the eighteenth century to today. And he himself, with his company born in the Ancient Borgo Orefici of Naples, has adopted the number 1,618 as a brand for a line of jewels, often produced by ancient molds, finished and assembled by hand and made of bronze and silver, in some cases with the addition of synthetic stones. In addition, many jewels are a tribute to ancient forms, a reminder of the Neapolitan goldsmith tradition, or with the processing with an empty barrel, which allows you to use gold in very reduced thicknesses and lower costs.
Anelli in bronzo della linea 1,618
Anelli in bronzo della linea 1,618

Anello con charms
Anello con charms

Orecchini pendenti della collezione Ricci
Orecchini pendenti della collezione Ricci
Orecchini della collezione Ricci
Orecchini della collezione Ricci
Collana della collezione Ricci
Collana della collezione Ricci

Orecchini in argento realizzati con microgranulazione
Orecchini in argento realizzati con microgranulazione







Homage to Capri by Chantecler




Capri, Mediterranean island in front of Naples, destination of dreams, loves and jewels. Those of Chantecler, for example. The Maison founded in 1947 and led by the Aprea family is the most celebrated on the island. Famous for its bell-shaped jewels, but also for its high jewelery, Chantecler has wanted over the years to pay homage to Capri with a series of jewels of different types that recall the charm of the island.

Campanella Luna Caprese
Campanella Luna Caprese

Let’s start with high jewelry. Luna Caprese is a little bell in sapphires and diamonds that reproduces the legendary Faraglioni, together with the Chantecler cockerel (symbol of the Maison), which in Edmond Rostand’s short story tells that its singing has the power to drive away the darkness and bring out the light of the new day.
Campanella in argento e smalto
Campanella in argento e smalto

The Et Voilà collection is another type, which with the Capriness is enriched with a set of marine links, in pure silver, reminiscent of the shapes of the sculptures of the fifties, and covered on one side by a deep blue, almost blue and on the other only silver. The blue of the enamel is a shade that recalls the so-called “blue air”, a fusion between the chromatic gradations of the sky and the sea. The set, consisting of necklace, bracelet and earrings, is the symbol of everything that has made the Capri experience magical.
Campanella Capri in argento e smalto
Campanella Capri in argento e smalto

Capriness also for the pendants of the Campanelle collection, which become more ironic, with colored enamel stripes, and the Logo collection, with earrings and pendants for over 35 years symbol of the Capri spirit, welcomes a cockerel with a rainbow. Capri has never been so precious.

Ciondolo in argento e smalti
Ciondolo in argento e smalti
Orecchini in argento e smalti
Orecchini in argento e smalti
Anello in argento e smalto
Anello in argento e smalto
Bracciale della collezione Pailettes in oro rosa, diamanti e smalto azzurro Capri
Bracciale della collezione Pailettes in oro rosa, diamanti e smalto azzurro Capri