It’s born Roma 1947, jewelry and Dolce Vita

Good news for fans of jewelry and for the market: it’s born a new brand, called Rome 1947, and plans to get on. Gioiellis.com was at the ribbon cutting of the new initiative, which debuted at VicenzaOro January. The idea is by the family who drives a consolidated enterprise Vicenza which is active from half a century, with a leading role in the world of jewelry: Better Silver, a company specializing to silver and bronze chains, as well as jewelry for third parties. A company from the shoulders strong, with about 40 million in revenue and, above all, profitable accounts. It should be a normal thing but, given the times, it is almost an exception. Strong of good health of the parent, here the start-up Rome 1947. “The name comes from a photograph that we found in the family album” says Paolo Bettinardi, company ceo, to Gioiellis.com. “The image was that of my grandparents on their honeymoon, in the capital, two years after the end of the Second War. We liked it because it evokes a time of rebirth, the carefree, desire to do. In addition to the atmosphere, known around the world, which has been christened Dolce Vita. “But the aesthetic idea of Rome in 1947 is not nostalgic, on the contrary, is to use technology and creativity traditional for a line of jewelry modern and, above all, affordable. “We want to position ourselves in a price range of around 100 Euros,” explains Bettinardi. The goal is to compete with those brands that offer affordable jewelry with a wide choice of models. Suffice it to say that the baby brand debuted with a collection of about 200 pieces. Welcome. Monica Battistoni