You don’t change a winning collection, especially if it has contributed to double-digit growth in turnover: up 11% in 2013, equal to 37 million euros. Thus, Marco Bicego hopes to repeat the success of the Murano line and is implementing a strategy based on continuity, with a touch of innovation: “The idea is to renew the details of the iconic pieces that the market identifies with our brand, while maintaining the distinctive characteristics. In this case, the combination of stones and geometric lines, the modernity of the design is enriched with white diamond pavé, while the 18-carat yellow gold is always rigorously hand-engraved with the burin technique”, the founder of the Vicenza-based company told Baseldailynews. An example? The long 92-centimeter necklace, wearable in multiple ways thanks to three different, but discreet closures, is also available in the Diamond Murano version. Unique in their cut, shape and colour are the earrings, necklaces and rings of the Unico creations, precisely. Each single piece is handmade and plays with new combinations such as the intense red pink tourmaline next to the yellow of the imperial topaz, in a cushion cut. Attention, the careful selection of aquamarines, emeralds, sapphires, multicoloured tourmalines and tanzanites, does not mean that the offer is dedicated only to a high range: there is also a collection called Delicati, whose price is between 700 and 1,500 euros, made with different settings to enhance the colours of the natural stones. «We have a cosmopolitan and transversal clientele and not only the products but also the distribution reflects this positioning, from multi-brand jewellery shops to corners in department stores in North America, now we are evaluating the Russian market and for next year the opening of three stores is planned: New York, Hong Kong and Milan». Because in Italy too there is growth, of an excellent 3%.
