Marco Bicego Archives | gioiellis.com

Marco Bicego presents new jewels from the Alta line

Published on April 15, 2024

Collana e orecchini della linea Petali indossati

At Haute Jewels Geneva Marco Bicego presented new jewels from Alta, the top of the range line of the Maison. These are new pieces that add to those launched two years ago in the same location of the Fairmont Grand Hotel in Geneva. Alta is a line that does not differ from a stylistic point of view from the successful collections of the Venetian brand. Indeed, the jewels take the name of the collections from which they derive. The difference lies in the use of materials and proportions, alongside a special design. However, the gold surfaces worked with the ribbed burin and the classic pavé remain unchanged.

Parure Africa della collezione Alta — Africa set from the Alta collection

In total, the Alta collection consists of 35 pieces made in the brand’s production site in Trissino (Vicenza). All the diamonds used are certified by the Kimberley Process, which guarantees their origin from non-conflict zones, as well as the traceability of the gems. The same goes for gold.

Alta is a special collection, which celebrates the splendor of natural gems and the extraordinary artisanal savoir‐faire of our Trissino atelier. It was presented for the first time in 2022 in Geneva and since its debut it has enjoyed success with the public and press, which makes us particularly proud. We worked on creations that embodied the style of the brand, which highlighted our typical artisanal savoir‐faire, such as burin engraving and the exclusive coil technique, enhancing the best natural gems and diamonds. Around the stones we therefore create a story made of gold and craftsmanship, design and research, from which exclusive, unique and unrepeatable jewels take shape.
Marco Bicego, founder and creative director

The pieces presented are therefore linked to the fine jewelery collections. The Masai Alta line, for example, which continues one of the brand’s most successful collections, includes sets composed of alternating rows of diamond tennis and yellow gold ribbons, sometimes with blue tanzanite, aquamarine and pink or green tourmaline. Africa Alta is a revisited version featuring diamonds, with an exclusive rose-cut cut. The set consists of a short necklace, ring and earrings. In another version, pavé of brilliant-cut diamonds arranged in the shape of a spindle embellish lariats, short or long necklaces, chandelier earrings and rings.

Gioielli della linea Masai Alta — Jewels from the Masai Alta line

In Petali Alta diamonds and three-dimensional shapes reflect the savoir‐faire of the brand, with diamonds and mother of pearl arranged to form a floral composition. Another line is Murano Alta: it uses yellow, citrine, lemon, rutilated and champagne quartz, or blue topaz and London or amethyst. Selected for color intensity, nuance or particular inclusions, the gems feature an emerald cut and are surrounded by a hand-engraved 18k yellow gold bezel and shank. Finally, Lunaria Alta is made even more precious for this edition of Haute Jewels by a pavé of warm-toned pink sapphires. Different shades of pink, combined with the stronger nuances of amethyst and variations of brown diamond mixed together.

MB MURANO ALTA GROUPAGE — Rings from the Murano line

Bracciale in oro e diamanti della linea Masai — Gold and diamond bracelet from the Masai line

Marco Bicego, anello floreale in oro giallo 18 carati con diamante centrale e pavé, Petali Alta. Petali in oro giallo 18kt, finemente incisi a mano con l'antica tecnica del bulino millerighe, avvolgono un diamante centrale taglio brillante, mentre i petali sono ornati da un prezioso pavé di diamanti. Un anello romantico, dal design ispirato a fantasie floreali in un’armonia di forme e volumi — Marco Bicego, 18k yellow gold floral ring with central diamond and pavé, Petali Alta. Petals in 18kt yellow gold, finely hand-engraved with the ancient ribbed burin technique, surround a central brilliant-cut diamond, while the petals are adorned with a precious pavé of diamonds. A romantic ring, with a design inspired by floral patterns in a harmony of shapes and volumes

Marco Bicego, orecchino floreale in oro giallo 18 carati con diamante centrale, pavé di diamanti e madreperla, Petali Alta. Un orecchino chandelier perfetto per impreziosire i look più raffinati e non solo. Eleganti fiori in oro giallo 18kt, finemente incisi a mano con l'antica tecnica del bulino millerighe, sono impreziositi da castoni di diamanti taglio brillante, petali in madreperla bianca e pavé di diamanti — Marco Bicego, 18k yellow gold floral earring with central diamond, pavé of diamonds and mother of pearl, Petali Alta. A chandelier earring perfect for embellishing the most refined looks and more. Elegant flowers in 18kt yellow gold, finely engraved by hand with the ancient ribbed burin technique, are embellished with settings of brilliant-cut diamonds, white mother-of-pearl petals and pavé diamonds

Marco Bicego in Shanghai

Published on March 13, 2024

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Marco Bicego’s jewels in Shanghai. The Italian fine jewelry brand continues its international expansion plan with the opening of a flagship store in the large Chinese city, in the prestigious Grand Gateway 66 complex. The shopping center is one of the largest and most popular in Shanghai and a point of reference for the Xujiahui district, one of the main commercial areas and logistics hub for the south-western area of the city. The mall’s glass dome allows maximum natural light to enter and creates a warm and inviting environment for visitors. The center boasts the presence of international luxury brands, as well as a wide choice of retailers specializing in the fashion, beauty, jewellery, watches, sports and fitness sectors. With a surface area of approximately 75 square meters, the new Marco Bicego boutique is located on the ground floor of the mall, an area that welcomes the highest number of visitors.

The design features details such as refined displays and soft, delicate lights. Inside we find brown Italian marble accents, soft beige surfaces and contrasting glass cabinets, while pink velvet armchairs create a relaxing and comfortable atmosphere. The aesthetics of the boutique therefore takes up the visual identity of the Marco Bicego stores around the world, combined through the craftsmanship that distinguishes the brand’s jewels: to enrich the spaces we also find the typical brass sculpture which takes up the motif on a large scale of the coil, iconic and exclusive workmanship of the brand.

Bracciale Marrakech — Marrakech bracelet

This boutique represents a great showcase at an international level and an important step forward in the brand’s growth strategy. We wanted to create a refined and luxurious environment in which to offer local and international customers the opportunity to appreciate Made in Italy creativity and craftsmanship, accompanying them in discovering the brand and collections. Especially in our sector, the physical experience with the product is still decisive: the new flagship store in Shanghai will become a crucial touch point for an ever-increasing number of people who will be able to discover the brand, touch the jewels first-hand and be inspired by our design. My heartfelt and sincere thanks go to our local partner Chow Sang Sang for supporting us, in all these years of close collaboration, in the brand building process in this key market.
Marco Bicego, founder and creative director of the brand

The new Marrakech jewels by Marco Bicego

Published on February 23, 2024

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After introducing rigid bracelets with twisted ribbons of yellow, white or pink gold foil into the Marrakech collection, sometimes illuminated by pavé diamonds, in 2024 Marco Bicego added rings, semi-rigid bracelets and multi-strand necklaces, modeled so as to adapt perfectly to the body and made more precious by diamond inserts. As well as earrings characterized by asymmetry and soft lines, which play on the symbol of infinity.

Anello Marrakech in oro e diamanti — Marrakech ring in gold and diamonds

Marrakech is one of the most iconic collections of the Venetian brand, with which Marco Bicego made his debut almost 25 years ago. The jewels are made using a thin gold ribbon, twisted by hand to obtain a wavy movement. The texture thus obtained, modular and light, recalls the sand dunes of the African desert, all different and never the same, each capable of reflecting the sunlight in a surprising way. The collection includes sautoirs or chokers, bracelets, rings and earrings in the gold-only version or with the addition of diamonds of different carat weight. Over time the Marrakech collection has been re-proposed with variations, for example with wider coil ribbons, in the Supreme version, or with irregular rings, twisted and joined by small pavé diamonds, in the Onde version.

Bracciale semi rigido in oro — Semi-rigid gold bracelet

Bracciale multi filo in oro 18 carati — Multi-strand bracelet in 18k gold

Collana multi filo in oro 18 carati — Multi-strand necklace in 18k gold

Marco Bicego between Grammy and Academy

Published on February 6, 2024

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Serena Williams, Grammy Awards, orecchini Lunaria

While Serena Williams chose the Marco Bicego earrings from the Lunaria collection at the 2024 Grammy Awards, the Venetian brand inaugurated the second edition of its Academy, aimed at training new talents in the production and specialized processing of jewellery. It is a training course that combines classroom lessons, structured training and individual coaching in the company aimed at introducing new specialized professional figures and perpetuating the excellence of the Italian goldsmith tradition.

Lavorazione artigianale dei gioielli Marco Bicego — Artisanal workmanship of Marco Bicego jewels

This second edition was also created in collaboration with Gi Group, an Italian multinational employment company, which managed the talent attraction, recruiting and candidate assessment phases. The Academy’s training is provided at the Scuola Arte e Mestieri di Vicenza, a department of the Veneto Productivity Center Foundation, which boasts a long tradition in the area of artistic craftsmanship and which has established itself, over time, as the most authoritative training institution aimed at the artistic and artisan professionalization of the Vicenza area, in particular in the goldsmith sector.

Incisione con il bulino millerighe — Engraving with the ribbed burin

The training course, which lasts a total of four months, is divided into a series of theoretical and practical courses in the field of hand engraving, stone setting and casing and bench goldsmith work. At the end of the 80-hour training period in the classroom and laboratory, the selected resources will begin a 480-hour on-the-job placement and training program directly in the company. The objective is to train highly specialized professional figures, the so-called talents of doing, to be included in the company where the production process is entirely vertical, end-to-end: from gold melting to quality control. All Marco Bicego jewels are created in the atelier in Trissino (Vicenza), they are made of 18 carat gold, hand engraved with the ancient ribbed burin technique or made with the exclusive coil technique, and are set with carefully selected gems.

I am firmly convinced that craftsmanship must be preserved, our Made in Italy is a brand of excellence that is recognized internationally. Now rare skills and very high savoir-faire are needed, especially in luxury. In our company we continue a century-old goldsmith tradition, still in-house, and I am extremely proud of this.
Marco Bicego, founder and creative director of the brand

Marco Bicego for Valentine’s Day

Published on January 20, 2024

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Gold jewelery that is also a classic value to be preserved over time: for Valentine’s Day Marco Bicego offers a selection of his most popular collections. Starting with Masai, which uses the proven technique of the Venetian Maison: coil-worked gold wire, with the addition of diamonds. As for the wedding rings made with brilliant-cut diamonds and two flat spiral strands. Same style and same technique for the three-strand yellow gold bracelet with double diamond tennis, from the same collection. The type of workmanship used makes the jewel soft and also allows for pleasant wearability.

Bracciale a rete in oro e diamanti Marrakech indossato — Marrakech gold and diamond mesh bracelet

Other jewels suggested for Valentine’s Day are those from the Marrakech and Lunaria Alta collections. For the first, irregular hoop earrings are proposed, in 18k yellow gold, also characterized by a twisted wire that forms an irregular circle that recalls the infinity sign. For Lunaria Alta, however, an 18k yellow gold band ring with pavé diamonds, with irregular profiles and a linear design. It is hand-engraved with the ancient ribbed burin technique, which is accompanied by the pavé of brilliant-cut diamonds.

Collezione Masai, anello a fascia con pavé di diamanti — Jaipur Collection, Link New. Five-strand ring in 18k yellow gold with diamonds: intertwines two bands embellished with pavé of brilliant-cut diamonds with bands in 18k yellow gold, hand-engraved with the ribbed burin technique

Bracciale Masai a tre fili in oro giallo con doppio tennis di diamanti — Three-strand Masai bracelet in yellow gold with double tennis of diamonds

Anello Lunaria Alta a fascia con pavé di diamanti — Lunaria Alta band ring with pavé diamonds

Marco Bicego bracciali Marrakech — Marrakech gold bracelets and ring

Marco Bicego returns to Marrakech

Published on October 19, 2023

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Among Marco Bicego’s most successful jewelry collections, Marrakech occupies a special place. For this reason, the collection is periodically re-proposed with new pieces or with modifications that update the design. This is the case of Marrakech Coil, which is re-proposing the collection in the 2023 version. They are jewels that the founder of the Venetian Maison is particularly fond of not only because over the years they have been among the customers’ favorites, but also for the history linked to the birth of this processing. The idea of jewelery made with a spiral of gold wire was born by chance, over 20 years ago, when a machine in the family business dedicated to gold processing jammed, producing (by mistake) a long wire spirally twisted. The production worker was about to melt it, but Marco Bicego decided to use it with a new process.

Bracciale e anello indossati — Bracelet and ring worn

The result is jewelery composed of a thin 18-karat yellow gold wire wrapped in a spiral around a core, also made of gold. The material is then shaped by craftsmen, who give it a soft and sinuous shape. Like desert waves, which suggested the designer to link the collection to the name of the Moroccan city. The gold, pink or white, is enriched in some models by lines of white diamonds.

Collezione Marrakech indossati — Marrakech collection

Anelli, collana e orecchini della collezione Marrakech indossati — Rings, necklace and earrings from the Marrakech collection

Dettaglio delle collane in oro rosa o bianco con diamanti — Detail of rose or white gold necklaces with diamonds

Alessandro Lo Re brand director of Marco Bicego

Published on September 21, 2023

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A new manager joins Maison Marco Bicego, a Venetian fine jewelry brand: Alessandro Lo Re becomes Brand Director Italy. The manager has a degree in Political Science and has significant experience in the luxury jewelery sector, gained over the last six years within the French LVMH group for the high-end brand Fred Paris, where he came to hold the position of Sales Director Southern Europe. Since the beginning of his work experience, he has held commercial roles of increasing responsibility in the luxury sector in international companies such as Swarovski, Montblanc and Pomellato.

The appointment of Alessandro at the helm of the Italian market goes in the direction of strengthening and consolidating the positioning of the brand in one of the most strategic markets for us. We are happy to have managed to select a highly experienced personality and we are certain that his skills and vision will make a fundamental contribution to the brand’s future projects. His leadership will be able to guide the brand in its affirmation on the Italian territory, but also in the growth and transformation of the business.
Marco Bicego, founder and creative director

Lo Re will be responsible for the corporate strategy with a clear focus on the execution of the growth plan for the Italian market, the most important in Europe and home to the brand’s parent company.

I am excited to join Marco Bicego and look forward to the challenge of leading the brand’s growth and business transformation in the Italian market. Marco Bicego fascinates me as a fine jewelry brand that has a fully integrated business model, with its unique positioning and highly distinctive design in the jewelry world.
Alessandro Lo Re, brand director

A maxi rubellite for Marco Bicego

Published on July 21, 2023

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Collana in oro con rubellite di 38,26 carati dal taglio a goccia

The Alta collection by Marco Bicego, which is the high jewelery line of the Venetian Maison, draws from the company’s repertoire to offer pieces in a high-end version. Two new images are now added to the creations presented last year and on the occasion of Haute Jewels Geneva in spring. It is a pendant necklace with a 38.26-carat pear-shaped rubellite and finely set in an 18-karat yellow gold frame, further enriched by an elegant pavé of brilliant-cut diamonds, for a total carat weight of 1.47 carats.

Anello in oro, diamanti, rubellite — Ring in gold, diamonds, rubellite

In keeping with this jewel is the multi-strand ring in 18-karat gold, with flat spiral strands that intertwine with two elegant bands enriched with 26 brilliant-cut diamonds for a total carat weight of 0.78 carats. The ring is further enhanced by a 2.29-carat cushion-cut pink tourmaline.
Marco Bicego also renews ongoing collections such as Africa, with a necklace with a double line of degradé spheres in 18-karat yellow gold, again with the Maison’s goldsmith technique, which involves hand-engraving the metal with the ancient ribbed burin technique. Technique also used for the multi-strand bracelet of 18-karat yellow gold spheres of various sizes.

Bracciale Africa con sfere in oro 18 carati — Africa bracelet with 18-karat gold spheres

Collane Africa con sfere in oro 18 carati graffiate a bulino — Africa necklaces with 18-karat gold spheres engraved with a burin

Bracciali, orecchino in oro e anello con acquamarina indossati — Bracelets, gold earring and aquamarine ring worn

Mothers in Marrakech and Seville with Marco Bicego

Published on May 4, 2023

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Marco Bicego takes mothers on a trip. A precious tourism, to celebrate Mother’s Day in May. The Venetian brand offers the jewels of two collections, Marrakech, an ancient and fascinating city in Morocco, and Seville, the largest center of Andalusia, in Spain. The Marrakech Onde bracelet, for example, has the shape of a network of 18-karat yellow gold wires in a twisted spiral, created thanks to the exclusive craftsmanship of the coil, linked by elements in brilliant-cut diamond pavé. Also from the same collection, the Onde earrings are pendants in 18-karat yellow gold and embellished with a flower-shaped brilliant-cut diamond pavé.

The Siviglia collection is represented by an 18-karat yellow gold necklace, embellished with small ovals engraved by hand with the ribbed burin technique. The jewel mounts three pavé brilliant-cut diamonds, which give a touch of shine. The closure is adjustable. The rigid bracelet of the stella linea is in yellow gold, also engraved with a millerighe burin, and embellished with a pavé drop of brilliant-cut diamonds. This closure is also adjustable.

The new high jewelery by Marco Bicego

Published on April 18, 2023

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Bracciali e anello in oro e zaffiri. Copyright: gioiellis.com

Presented last year in preview, Marco Bicego’s high jewelery adds new pieces. The jewels were presented, as in 2022, on the occasion of Haute Jewels Geneva, the event at the Farimont Hotel which coincides with Watch and Wonders. The new Alta creations are the high jewelry version of the classic lines of the Venetian brand.

Marco Bicego, anelli con cianite, tormalina verde e due tormaline rosa. Copyright: gioiellis.com

The novelties include multicolor cocktail rings, with pink and green tourmalines, yellow quartzes, aquamarines and amethysts. Selected for their color intensity, nuances or particular inclusions, they are characterized by an emerald cut and set with an 18-karat yellow gold ring and stem hand-engraved with the ancient ribbed burin technique, characteristic of the brand, in some cases with adding diamonds.

Anelli con citrino, acquamarina verde, acquamarina azzurra. Copyright: gioiellis.com

Lunaria Alta, the most precious line of the classic Lunaria by Marco Bicego, is now in fancy diamonds, with pavé of brown diamonds, with hazelnut shades, combined with the more decisive nuances of cognac and with variations of straw yellow and white. Lunaria Alta is also available in a rainbow version with multicolor sapphires.

The Murano collection is re-proposed in a version with London blue tourmalines and topazes, apatites, pink tourmalines and tanzanites cut exclusively to enhance their beauty, intense color and purity. A parure of choker and earrings is also framed by a pavé of diamonds, which become pendants to add to the necklace. Also Masai, one of the brand’s most successful collections, characterized by coil processing and essential design. The novelty is the parure composed of rings and necklaces with blue tanzanites and pink or green tourmalines, also combined with white gold.

Marco Bicego mostra la collana Lunaria Alta. Copyright: gioiellis.com

Anello Lunaria Alta in oro, diamanti, zaffiri multicolori — Anello Lunaria Alta in oro, zaffiri multicolori

Anello con tormalina verde di 43 carati. Copyright: gioiellis.com

Bracciali in oro e zaffiri. Copyright: gioiellis.com

Collana indossata Lunaria Alta in oro e diamanti. Copyright: gioiellis.com

Sara Sampaio for Marco Bicego

Published on March 13, 2023

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The Portuguese top model and social face with 8.5 million followers Sara Sampaio is the new face for Marco Bicego’s jewels. The model is the star of the 2023-2024 global advertising campaign in the images taken by photographer Giampaolo Sgura, flanked by Israeli stylist Tanya Jones.

Sara Sampaio con i gioielli di Marco Bicego

We have chosen Sara Sampaio as our new face for the campaign because she perfectly embodies the style of the brand, infusing our collections with an unrivaled glamor and radiance. Sara is a young woman, aware and in harmony with herself, naturally beautiful but above all fresh and spontaneous: her elegant and luminous image of her tells a story absolutely consistent with our brand, with a captivating energy.
Marco Bicego, founder and creative director of the brand

In addition to the institutional shots of the advertising campaign, the brand has also included images of the Sicilian photojournalist Claudio Majorana, as a backstage diary. Shots sometimes imperfect, but true. The launch of the new advertising campaign represents an important stage in the evolution of the visual identity of the Marco Bicego brand, a brand which has been constantly growing and developing since 2000. The new look, which sees all the company’s assets renewed in line with the evolution of the brand positioning, reflects the desire to create an incisive and recognizable image, which reinforces the concept of contemporary and authentic luxury, enhancing the characteristics of versatility and everyday life so typical of Marco Bicego jewellery.

Women’s Day in color for Marco Bicego

Published on March 2, 2023

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Bracciale in oro e gemme semi preziose della collezione Paradise

Women’s Day, but also a festival of colors. Because the day dedicated to the other half of the sky is a day to celebrate, as well as to be used to reaffirm gender equality (and diversity). It’s not strange, therefore, to associate jewelry and women’s day, perhaps as an opportunity to give a gift to one’s other half. Or, why not? to give yourself a gift, without waiting for anyone. An atmosphere of celebrations that the Venetian brand Marco Bicego links to two particularly joyful historic collections, Jaipur and Paradise.

The first, Jaipur, takes its name from the city of Rajasthan, India, which is the capital of gems, with a centuries-old tradition in stone processing. Paradise also uses colored gems, together with small cylindrical elements in gold in the classic manual workmanship of the Maison’s craftsmen. Many stones are used, such as aquamarine, peridot, rubellite, amethyst, citrine, tourmaline. A rainbow that makes the March 8 celebration even more welcome.

Anelli in oro e gemme della collezione Jaipur

Orecchini in oro e gemme della collezione Jaipur

Orecchini in oro e gemme della collezione Paradise

Valentine’s Day in Jaipur with Marco Bicego

Published on January 25, 2023

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A Valentine’s Day in Jaipur: this is Marco Bicego’s proposal. Jaipur, capital of the Indian state of Rajasthan, is also known as the pink city, due to the dominant color of its oldest buildings. And it is also the name of one of the historical collections of the Venetian brand, which are now offered in the formula linked to the feast of lovers. For example, with jewels such as the bracelet made up of 18-karat yellow gold circle elements hand-engraved with the ancient millerighe burin technique, designed as the ideal base for mixing with the pendants from the collection, such as the Amore Infinito diamond necklace .

Anello Jaipur in oro 18 carati e diamanti

Or the seven-strand Goa ring with yellow gold bezels and bars of diamonds, made thanks to the craftsmanship of the gold leaf, and bars of brilliant-cut diamond pavé. Another ring, Jaipur Color, is in yellow gold, also engraved by hand with a burin, and with an unusual cut pink tourmaline. The necklace has a circle in white gold and diamonds, which joins a circular element in yellow gold, on an adjustable chain.

Collana con cerchio in oro bianco e diamanti, che si unisce a un elemento circolare in oro giallo, su una catena regolabile

Four more brands for Haute Jewels Geneva

Published on January 11, 2023

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Collana di Yoko London esposta a Haute Jewels Geneva 2019

Haute Jewels Geneva attracts new jewelery Maisons. Started quietly in 2019 with the presence of four brands, the event founded and organized by the CEO of Yoko London, Michael Hakimian, has expanded. For the 2023 edition at the Fairmont Grand Hotel Geneva from Sunday 26 March to Sunday 2 April, four other jewelery brands are expected: Pasquale Bruni, Karen Suen, Busatti 1947 and Casato. The new arrivals will join the 18 brands already present in 2022 and which have confirmed their presence for the new edition: Yoko Londra, Roberto Coin, Sutra, Crivelli, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione , Hans D.Krieger, Leo Pizzo, Verdi, Annamaria Cammilli, Sicis, Baraka.

Haute Jewels Geneva. Copyright: gioiellis.com

We are delighted to welcome four unique brands to the Haute Jewels Geneva family. After a very successful event in 2022, we are thrilled to have the opportunity to grow the Haute Jewels Geneva concept with the addition of these brands.
Michael Hakimian

Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com

Haute Jewels Geneva was born on the ashes of the dissolution of Baselworld and in conjunction with the other major event in the Swiss city, Watches and Wonders, dedicated to the world of haute horlogerie, which this year is held from 27 March to 2 April. Haute Jewels Geneva, organized inside the hotel overlooking the lake, is an appointment dedicated to discretion in a soft environment. Although Haute Jewels Geneva has grown since its inception, the organizers note, «one of its main objectives remains to remove the formality from the traditional trade fair experience, offering a relaxed atmosphere for both customers and exhibitors to discover exclusive jewelery designs».

Anello in titanio con smeraldo colombiano incastonato un cristallo di rocca — Busatti Milano, anello in titanio con smeraldo colombiano incastonato un cristallo di rocca

Georgina Rodriguez con girocollo di Pasquale Bruni

Haute Jewels Geneva returns on March 26th

Published on November 2, 2022

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Haute Jewels Geneva, come back. There are 18 jewelry brands that will participate in the event to be held at the Fairmont Grand Hotel Geneva from March 26 to April 2, 2023. Haute Jewels Geneva is an idea of Michael Hakimian, CEO of Yoko London, who wanted to react in this way to his death of Baselworld. For this reason, the appointment in Geneva takes place in parallel with Watches and Wonders, dedicated to high jewelery, which in 2023 will take place from March 27 to April 2. Also in the hotels of the city, there are also other jewelry brands.

Haute Jewels Geneva, gioielli esposti. Copyright: gioiellis.com

Haute Jewels Geneva, however, is organized as an event in itself. Also in 2023 is confirmed the participation of Yoko London, Roberto Coin, Crivelli, Sutra, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi, Annamaria Cammilli, Barakà and Sicis.

Il taglio inaugurale del nastro a Haute Jewels Geneva 2022

Haute Jewels Geneva al Fairmont Grand Hotel. Copyright: gioiellis.com

Lunaria Alta grows up with Marco Bicego

Published on October 29, 2022

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On the occasion of Haute Jewels Geneva, an event that brought together 18 brands at the Fairmont Hotel in the Swiss city in April, Marco Bicego presented an upgrade of his collections, with the Maison’s entry into the world of high jewelery. The novelties also included a taste of the Lunaria Alta collection, which is now completed in a line of organic high jewelery. The collection is the first-degree daughter of Lunaria, one of the brand’s best-known collections, presented in 2014 by Marco Bicego. Lunaria does not refer to the satellite of the Earth, but to a plant classified in the Cruciferous family – Brassicaceae. Although related to cabbage and broccoli, lunaria is an ornamental plant.

For us, High Jewelery is the art of enhancing the character, elegance and uniqueness of each single gem. Nature with its organic forms and colored gems have always been a great source of inspiration for me and we remain very faithful to these themes, as they offer us the opportunity to highlight the extraordinary craftsmanship we use.
Marco Bicego

Now the shape of the leaves of the plant is translated by Marco Bicego into jewels with surfaces of hand-engraved 18-karat yellow gold, with a thin gold thread with a contrasting shiny outline. The millerighe technique is also combined with a pavé of sapphires or brilliant-cut diamonds on yellow gold.

Collana e orecchini Lunaria Alta indossati

Collane in oro con pavé di diamanti — Collana in oro con pavé di diamanti

Incisione a bulino dei gioielli della collezione Lunaria Alta

At school with Marco Bicego

Published on October 5, 2022

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A goldsmith lesson. The teacher is Marco Bicego or, better, the Academy promoted by the Italian fine jewelry brand. The goal is to train new specialists in the production and processing of jewelery. and it should not be surprising: companies need qualified personnel and cannot find them on the job market. All that remains is to train it with a school or with courses organized by the companies themselves. In the case of Marco Bicego, it is a training course that combines classroom lessons, structured training and individual coaching for the inclusion of professional figures in the company and to enhance specialized production capacity.

Lavorazione artigianale di gioielli d'oro — Lavorazione artigianale di gioielli d’oro

The importance of learning a trade seems to be a recommendation from the past. Instead it is very current. And it can be very prestigious. To increase quality work and make our territory attractive again, we have launched this training course based on our values of tradition, excellence, artisan savoir-faire and innovation: a program that is part of our company’s mission to preserve and enhance a historical savoir-faire, supporting the link with the district and the territory where this same goldsmith tradition has its roots.
Marco Bicego, founder and creative director of the brand

The initiative is carried out in collaboration with Gi Group, an Italian multinational of work with seven offices in the Vicenza area, and the professional institute Scuola Arte e Mestieri of Vicenza of the Veneto Productivity Center Foundation. Those who take the courses will learn techniques such as burin engraving, one of the most typical entirely manual processes of the brand. Admission to the program, after selection, was aimed at talents from different backgrounds, with or without previous experience in the goldsmith sector.
The Academy has already started on September 5 with a training program lasting 120 hours, which will be followed by an induction and onboarding period in preparation for hiring in the company.

Marco Bicego in chains with Jaipur

Published on September 29, 2022

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Collana della collezione Jaipur Link, dettaglio

Jaipur is the capital of the Indian state of Rajasthan, the 10th most populous city in the country. It is also known as the pink city due to the dominant color scheme of its historic buildings. And some even call it the Paris of India. Finally, Jaipur is also the name of a historic collection by Marco Bicego, who was inspired by the Indian city for the mix of colored stones used for the jewels. Until now. Because the Jaipur collection, which has become one of the most successful of the Venetian Maison, has been renewed over time without eliminating the combination of gems and gold. Now, however, he adds pieces in simple yellow metal.

Orecchini e collana della collezione Jaipur indossati

Jaipur is renewed through the classic form of the chain. What distinguishes Marco Bicego’s intertwined rings? Irregular shapes, a satin finish and links of different sizes joined together. The gold, as in the other pieces of the brand, is engraved by hand by master craftsmen with the ribbed burin technique, which adds a slightly irregular finish to the surfaces. Just like the ancient havelis of Jaipur.

Marco Bicego climbs with Alta

Published on August 29, 2022

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Last spring Marco Bicego launched his first high jewelery collection.The collection is simply called Alta and includes a series of pieces made with precious stones, such as diamonds and sapphires, but without deviating from the stylistic path taken by the Maison for over 20 years. does. Indeed, more: the Alta collection incorporates some of Marco Bicego’s greatest successes, but reinterpreted, if we can say so, in a premium version. A way to please the fans of the Maison who are fond of the typical hand-scratched metal processing and, at the same time, expand production towards the very top of the range.

ALTA LUNARIA anello — Anello in oro e zaffiri della collezione Alta Lunaria

The proof of the strategy of the Venetian brand is photographed by new jewels, such as those of the Lunaria collection, in the Alta version, for example, with a greater use of diamonds. Or with the addition of new pieces, such as the ring and earrings in 18-karat gold with a dense pavé of blue sapphires. Jewels that are added to those inspired by the Jaipur collection, with many semi-precious cabochon-cut stones that form necklaces, earrings and rings.

Collana della linea Alta Lunaria in oro e diamanti

Anelli della linea Alta Lunaria in oro e diamanti

Collana e orecchini della collezione Alta

Marco Bicego opens in Paris

Published on May 16, 2022

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L'interno dello store di Marco Bicego a Parigi

A challenge in the home of the great French Maison: it is that of Marco Bicego, a Venetian brand of fine jewelry, but which has recently expanded its offer to include high jewelery. Now Bicego has opened a flagship store in Paris, at 179 Boulevard Saint Germain, the main street of the Latin Quarter, near the Lutetia hotel, one of the best known in the area. The store is part of a historic building, with brass elements that reflect the burin technique of the gold surface of the jewels, typical of the brand.

The setting takes up the concept of the brand’s other single-brand stores, with the brown of the plaster combined with the oak wood of the boiserie. Extra clear glass and brushed brass metal come together to create showcases and displays, and the natural tones of the environment further echo the characteristic palette of Marco Bicego.

This global showcase is a big step forward in our brand growth strategy. We wanted to create a refined and luxurious environment in which to offer local and international customers the experience of appreciating Made in Italy creativity and craftsmanship, accompanying them to discover the brand and collections. Digital gives us the unique opportunity to approach a very broad audience, but the physical experience with the product remains crucial, especially in our industry.
Marco Bicego

The opening of the Paris flagship represents another stage in the geography of the brand’s international development, after the inaugurations of Beijing in China (2020) and Baden-Baden in Germany (2021). In Paris Marco Bicego is already present in the most important department stores of Printemps and La Samaritaine.

L'esterno della boutique in rue Saint Germain — L’esterno della boutique in rue Saint Germain

Pendente in oro 18 carati e pavé di diamanti

Anello con boules in oro e gemme di Marco Bicego