Marco Bicego

Alessandro Lo Re brand director of Marco Bicego

A new manager joins Maison Marco Bicego, a Venetian fine jewelry brand: Alessandro Lo Re becomes Brand Director Italy. The manager has a degree in Political Science and has significant experience in the luxury jewelery sector, gained over the last six years within the French LVMH group for the high-end brand Fred Paris, where he came to hold the position of Sales Director Southern Europe. Since the beginning of his work experience, he has held commercial roles of increasing responsibility in the luxury sector in international companies such as Swarovski, Montblanc and Pomellato.

The appointment of Alessandro at the helm of the Italian market goes in the direction of strengthening and consolidating the positioning of the brand in one of the most strategic markets for us. We are happy to have managed to select a highly experienced personality and we are certain that his skills and vision will make a fundamental contribution to the brand’s future projects. His leadership will be able to guide the brand in its affirmation on the Italian territory, but also in the growth and transformation of the business.
Marco Bicego, founder and creative director

Marco Bicego. Copyright: gioiellis.com
Marco Bicego. Copyright: gioiellis.com

Lo Re will be responsible for the corporate strategy with a clear focus on the execution of the growth plan for the Italian market, the most important in Europe and home to the brand’s parent company.

I am excited to join Marco Bicego and look forward to the challenge of leading the brand’s growth and business transformation in the Italian market. Marco Bicego fascinates me as a fine jewelry brand that has a fully integrated business model, with its unique positioning and highly distinctive design in the jewelry world.
Alessandro Lo Re, brand director

Olivia Palermo
Olivia Palermo in Marco Bicego Jewelry

A maxi rubellite for Marco Bicego

The Alta collection by Marco Bicego, which is the high jewelery line of the Venetian Maison, draws from the company’s repertoire to offer pieces in a high-end version. Two new images are now added to the creations presented last year and on the occasion of Haute Jewels Geneva in spring. It is a pendant necklace with a 38.26-carat pear-shaped rubellite and finely set in an 18-karat yellow gold frame, further enriched by an elegant pavé of brilliant-cut diamonds, for a total carat weight of 1.47 carats.

Anello in oro, diamanti, rubellite
Ring in gold, diamonds, rubellite

In keeping with this jewel is the multi-strand ring in 18-karat gold, with flat spiral strands that intertwine with two elegant bands enriched with 26 brilliant-cut diamonds for a total carat weight of 0.78 carats. The ring is further enhanced by a 2.29-carat cushion-cut pink tourmaline.
Marco Bicego also renews ongoing collections such as Africa, with a necklace with a double line of degradé spheres in 18-karat yellow gold, again with the Maison’s goldsmith technique, which involves hand-engraving the metal with the ancient ribbed burin technique. Technique also used for the multi-strand bracelet of 18-karat yellow gold spheres of various sizes.

Bracciale Africa con sfere in oro 18 carati
Africa bracelet with 18-karat gold spheres
Collane Africa con sfere in oro 18 carati graffiate a bulino
Africa necklaces with 18-karat gold spheres engraved with a burin
Bracciali, orecchino in oro e anello con acquamarina indossati
Bracelets, gold earring and aquamarine ring worn
Marco Bicego. Copyright: gioiellis.com
Marco Bicego. Copyright: gioiellis.com

Mothers in Marrakech and Seville with Marco Bicego

Marco Bicego takes mothers on a trip. A precious tourism, to celebrate Mother’s Day in May. The Venetian brand offers the jewels of two collections, Marrakech, an ancient and fascinating city in Morocco, and Seville, the largest center of Andalusia, in Spain. The Marrakech Onde bracelet, for example, has the shape of a network of 18-karat yellow gold wires in a twisted spiral, created thanks to the exclusive craftsmanship of the coil, linked by elements in brilliant-cut diamond pavé. Also from the same collection, the Onde earrings are pendants in 18-karat yellow gold and embellished with a flower-shaped brilliant-cut diamond pavé.

Bracciale Marrakech
Bracciale Marrakech

The Siviglia collection is represented by an 18-karat yellow gold necklace, embellished with small ovals engraved by hand with the ribbed burin technique. The jewel mounts three pavé brilliant-cut diamonds, which give a touch of shine. The closure is adjustable. The rigid bracelet of the stella linea is in yellow gold, also engraved with a millerighe burin, and embellished with a pavé drop of brilliant-cut diamonds. This closure is also adjustable.
Bracciale Siviglia in oro e diamanti
Bracciale Siviglia in oro e diamanti

Collana Siviglia
Collana Siviglia
Orecchini Marrakech
Orecchini Marrakech

The new high jewelery by Marco Bicego

Presented last year in preview, Marco Bicego’s high jewelery adds new pieces. The jewels were presented, as in 2022, on the occasion of Haute Jewels Geneva, the event at the Farimont Hotel which coincides with Watch and Wonders. The new Alta creations are the high jewelry version of the classic lines of the Venetian brand.

Marco Bicego, anelli con cianite, tormalina verde e due tormaline rosa. Copyright: gioiellis.com
Marco Bicego, anelli con cianite, tormalina verde e due tormaline rosa. Copyright: gioiellis.com

The novelties include multicolor cocktail rings, with pink and green tourmalines, yellow quartzes, aquamarines and amethysts. Selected for their color intensity, nuances or particular inclusions, they are characterized by an emerald cut and set with an 18-karat yellow gold ring and stem hand-engraved with the ancient ribbed burin technique, characteristic of the brand, in some cases with adding diamonds.

Anelli con citrino, acquamarina verde, acquamarina azzurra. Copyright: gioiellis.com
Anelli con citrino, acquamarina verde, acquamarina azzurra. Copyright: gioiellis.com

Lunaria Alta, the most precious line of the classic Lunaria by Marco Bicego, is now in fancy diamonds, with pavé of brown diamonds, with hazelnut shades, combined with the more decisive nuances of cognac and with variations of straw yellow and white. Lunaria Alta is also available in a rainbow version with multicolor sapphires.

The Murano collection is re-proposed in a version with London blue tourmalines and topazes, apatites, pink tourmalines and tanzanites cut exclusively to enhance their beauty, intense color and purity. A parure of choker and earrings is also framed by a pavé of diamonds, which become pendants to add to the necklace. Also Masai, one of the brand’s most successful collections, characterized by coil processing and essential design. The novelty is the parure composed of rings and necklaces with blue tanzanites and pink or green tourmalines, also combined with white gold.

Marco Bicego mostra la collana Lunaria Alta. Copyright: gioiellis.com
Marco Bicego mostra la collana Lunaria Alta. Copyright: gioiellis.com
Anello Lunaria Alta in oro, diamanti, zaffiri multicolori
Anello Lunaria Alta in oro, zaffiri multicolori
Anello con tormalina verde di 43 carati. Copyright: gioiellis.com
Anello con tormalina verde di 43 carati. Copyright: gioiellis.com
Bracciali in oro e zaffiri. Copyright: gioiellis.com
Bracciali in oro e zaffiri. Copyright: gioiellis.com
Collana indossata Lunaria Alta in oro e diamanti. Copyright: gioiellis.com
Collana indossata Lunaria Alta in oro e diamanti. Copyright: gioiellis.com

Sara Sampaio for Marco Bicego




The Portuguese top model and social face with 8.5 million followers Sara Sampaio is the new face for Marco Bicego’s jewels. The model is the star of the 2023-2024 global advertising campaign in the images taken by photographer Giampaolo Sgura, flanked by Israeli stylist Tanya Jones.

Sara Sampaio con i gioielli di Marco Bicego
Sara Sampaio con i gioielli di Marco Bicego

We have chosen Sara Sampaio as our new face for the campaign because she perfectly embodies the style of the brand, infusing our collections with an unrivaled glamor and radiance. Sara is a young woman, aware and in harmony with herself, naturally beautiful but above all fresh and spontaneous: her elegant and luminous image of her tells a story absolutely consistent with our brand, with a captivating energy.
Marco Bicego, founder and creative director of the brand

Marco Bicego
Marco Bicego

In addition to the institutional shots of the advertising campaign, the brand has also included images of the Sicilian photojournalist Claudio Majorana, as a backstage diary. Shots sometimes imperfect, but true. The launch of the new advertising campaign represents an important stage in the evolution of the visual identity of the Marco Bicego brand, a brand which has been constantly growing and developing since 2000. The new look, which sees all the company’s assets renewed in line with the evolution of the brand positioning, reflects the desire to create an incisive and recognizable image, which reinforces the concept of contemporary and authentic luxury, enhancing the characteristics of versatility and everyday life so typical of Marco Bicego jewellery.
Bracciale della collezione Paradise
Bracciale della collezione Paradise







Women’s Day in color for Marco Bicego




Women’s Day, but also a festival of colors. Because the day dedicated to the other half of the sky is a day to celebrate, as well as to be used to reaffirm gender equality (and diversity). It’s not strange, therefore, to associate jewelry and women’s day, perhaps as an opportunity to give a gift to one’s other half. Or, why not? to give yourself a gift, without waiting for anyone. An atmosphere of celebrations that the Venetian brand Marco Bicego links to two particularly joyful historic collections, Jaipur and Paradise.

Bracciale della collezione Paradise
Bracciale della collezione Paradise

The first, Jaipur, takes its name from the city of Rajasthan, India, which is the capital of gems, with a centuries-old tradition in stone processing. Paradise also uses colored gems, together with small cylindrical elements in gold in the classic manual workmanship of the Maison’s craftsmen. Many stones are used, such as aquamarine, peridot, rubellite, amethyst, citrine, tourmaline. A rainbow that makes the March 8 celebration even more welcome.

Collana in oro con gemme semi preziose
Collana in oro con gemme semi preziose
Anelli in oro e gemme della collezione Jaipur
Anelli in oro e gemme della collezione Jaipur
Orecchini in oro e gemme della collezione Jaipur
Orecchini in oro e gemme della collezione Jaipur

Orecchini in oro e gemme della collezione Paradise
Orecchini in oro e gemme della collezione Paradise







Valentine’s Day in Jaipur with Marco Bicego




A Valentine’s Day in Jaipur: this is Marco Bicego’s proposal. Jaipur, capital of the Indian state of Rajasthan, is also known as the pink city, due to the dominant color of its oldest buildings. And it is also the name of one of the historical collections of the Venetian brand, which are now offered in the formula linked to the feast of lovers. For example, with jewels such as the bracelet made up of 18-karat yellow gold circle elements hand-engraved with the ancient millerighe burin technique, designed as the ideal base for mixing with the pendants from the collection, such as the Amore Infinito diamond necklace .

Anello Jaipur in oro 18 carati e diamanti
Anello Jaipur in oro 18 carati e diamanti

Or the seven-strand Goa ring with yellow gold bezels and bars of diamonds, made thanks to the craftsmanship of the gold leaf, and bars of brilliant-cut diamond pavé. Another ring, Jaipur Color, is in yellow gold, also engraved by hand with a burin, and with an unusual cut pink tourmaline. The necklace has a circle in white gold and diamonds, which joins a circular element in yellow gold, on an adjustable chain.
Bracciale Jaipur in oro 18 carati
Bracciale Jaipur in oro 18 carati

Collana con cerchio in oro bianco e diamanti, che si unisce a un elemento circolare in oro giallo, su una catena regolabile
Collana con cerchio in oro bianco e diamanti, che si unisce a un elemento circolare in oro giallo, su una catena regolabile

Anello con tormalina rosa
Anello con tormalina rosa







Four more brands for Haute Jewels Geneva




Haute Jewels Geneva attracts new jewelery Maisons. Started quietly in 2019 with the presence of four brands, the event founded and organized by the CEO of Yoko London, Michael Hakimian, has expanded. For the 2023 edition at the Fairmont Grand Hotel Geneva from Sunday 26 March to Sunday 2 April, four other jewelery brands are expected: Pasquale Bruni, Karen Suen, Busatti 1947 and Casato. The new arrivals will join the 18 brands already present in 2022 and which have confirmed their presence for the new edition: Yoko Londra, Roberto Coin, Sutra, Crivelli, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione , Hans D.Krieger, Leo Pizzo, Verdi, Annamaria Cammilli, Sicis, Baraka.

Haute Jewels Geneva. Copyright: gioiellis.com
Haute Jewels Geneva. Copyright: gioiellis.com

We are delighted to welcome four unique brands to the Haute Jewels Geneva family. After a very successful event in 2022, we are thrilled to have the opportunity to grow the Haute Jewels Geneva concept with the addition of these brands.
Michael Hakimian

Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com
Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com

Haute Jewels Geneva was born on the ashes of the dissolution of Baselworld and in conjunction with the other major event in the Swiss city, Watches and Wonders, dedicated to the world of haute horlogerie, which this year is held from 27 March to 2 April. Haute Jewels Geneva, organized inside the hotel overlooking the lake, is an appointment dedicated to discretion in a soft environment. Although Haute Jewels Geneva has grown since its inception, the organizers note, «one of its main objectives remains to remove the formality from the traditional trade fair experience, offering a relaxed atmosphere for both customers and exhibitors to discover exclusive jewelery designs».
Anello in titanio con smeraldo colombiano incastonato un cristallo di rocca
Busatti Milano, anello in titanio con smeraldo colombiano incastonato un cristallo di rocca

Georgina Rodriguez con girocollo di Pasquale Bruni
Georgina Rodriguez con girocollo di Pasquale Bruni

Casato, anello della collezione Daphne
Casato, anello della collezione Daphne

Gioielli di Karen Suen
Gioielli di Karen Suen







Haute Jewels Geneva returns on March 26th




Haute Jewels Geneva, come back. There are 18 jewelry brands that will participate in the event to be held at the Fairmont Grand Hotel Geneva from March 26 to April 2, 2023. Haute Jewels Geneva is an idea of Michael Hakimian, CEO of Yoko London, who wanted to react in this way to his death of Baselworld. For this reason, the appointment in Geneva takes place in parallel with Watches and Wonders, dedicated to high jewelery, which in 2023 will take place from March 27 to April 2. Also in the hotels of the city, there are also other jewelry brands.

Haute Jewels Geneva, gioielli esposti. Copyright: gioiellis.com
Haute Jewels Geneva, gioielli esposti. Copyright: gioiellis.com

Haute Jewels Geneva, however, is organized as an event in itself. Also in 2023 is confirmed the participation of Yoko London, Roberto Coin, Crivelli, Sutra, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi, Annamaria Cammilli, Barakà and Sicis.

Ingresso a Haute Jewels Geneva 2022
Ingresso a Haute Jewels Geneva 2022
Il taglio inaugurale del nastro a Haute Jewels Geneva 2022
Il taglio inaugurale del nastro a Haute Jewels Geneva 2022
Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com
Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com
Haute Jewels Geneva. Copyright: gioiellis.com
Haute Jewels Geneva. Copyright: gioiellis.com
Haute Jewels Geneva al Fairmont Grand Hotel. Copyright: gioiellis.com
Haute Jewels Geneva al Fairmont Grand Hotel. Copyright: gioiellis.com






Lunaria Alta grows up with Marco Bicego




On the occasion of Haute Jewels Geneva, an event that brought together 18 brands at the Fairmont Hotel in the Swiss city in April, Marco Bicego presented an upgrade of his collections, with the Maison’s entry into the world of high jewelery. The novelties also included a taste of the Lunaria Alta collection, which is now completed in a line of organic high jewelery. The collection is the first-degree daughter of Lunaria, one of the brand’s best-known collections, presented in 2014 by Marco Bicego. Lunaria does not refer to the satellite of the Earth, but to a plant classified in the Cruciferous family – Brassicaceae. Although related to cabbage and broccoli, lunaria is an ornamental plant.

Collezione Lunaria Alta, indossata
Collezione Lunaria Alta, indossata

For us, High Jewelery is the art of enhancing the character, elegance and uniqueness of each single gem. Nature with its organic forms and colored gems have always been a great source of inspiration for me and we remain very faithful to these themes, as they offer us the opportunity to highlight the extraordinary craftsmanship we use.
Marco Bicego

Marco Bicego
Marco Bicego

Now the shape of the leaves of the plant is translated by Marco Bicego into jewels with surfaces of hand-engraved 18-karat yellow gold, with a thin gold thread with a contrasting shiny outline. The millerighe technique is also combined with a pavé of sapphires or brilliant-cut diamonds on yellow gold.

Collana e orecchini Lunaria Alta indossati
Collana e orecchini Lunaria Alta indossati
Orecchini in oro 18 carati e diamanti
Orecchini in oro 18 carati e diamanti
Orecchini Lunaria Alta indossati
Orecchini Lunaria Alta indossati
Collane in oro con pavé di diamanti
Collana in oro con pavé di diamanti
Anello in oro con pavé di diamanti
Anello in oro con pavé di diamanti
Bracciale in oro con pavé di diamanti
Bracciale in oro con pavé di diamanti
Incisione a bulino dei gioielli della collezione Lunaria Alta
Incisione a bulino dei gioielli della collezione Lunaria Alta







At school with Marco Bicego




A goldsmith lesson. The teacher is Marco Bicego or, better, the Academy promoted by the Italian fine jewelry brand. The goal is to train new specialists in the production and processing of jewelery. and it should not be surprising: companies need qualified personnel and cannot find them on the job market. All that remains is to train it with a school or with courses organized by the companies themselves. In the case of Marco Bicego, it is a training course that combines classroom lessons, structured training and individual coaching for the inclusion of professional figures in the company and to enhance specialized production capacity.

Lavorazione artigianale di gioielli d'oro
Lavorazione artigianale di gioielli d’oro

The importance of learning a trade seems to be a recommendation from the past. Instead it is very current. And it can be very prestigious. To increase quality work and make our territory attractive again, we have launched this training course based on our values ​​of tradition, excellence, artisan savoir-faire and innovation: a program that is part of our company’s mission to preserve and enhance a historical savoir-faire, supporting the link with the district and the territory where this same goldsmith tradition has its roots.
Marco Bicego, founder and creative director of the brand

Marco Bicego
Marco Bicego

The initiative is carried out in collaboration with Gi Group, an Italian multinational of work with seven offices in the Vicenza area, and the professional institute Scuola Arte e Mestieri of Vicenza of the Veneto Productivity Center Foundation. Those who take the courses will learn techniques such as burin engraving, one of the most typical entirely manual processes of the brand. Admission to the program, after selection, was aimed at talents from different backgrounds, with or without previous experience in the goldsmith sector.
The Academy has already started on September 5 with a training program lasting 120 hours, which will be followed by an induction and onboarding period in preparation for hiring in the company.

Incisione a bulino di un gioiello
Incisione a bulino di un gioiello

Bracciale in oro Lucia
Bracciale in oro Lucia di Marco Bicego







Marco Bicego in chains with Jaipur




Jaipur is the capital of the Indian state of Rajasthan, the 10th most populous city in the country. It is also known as the pink city due to the dominant color scheme of its historic buildings. And some even call it the Paris of India. Finally, Jaipur is also the name of a historic collection by Marco Bicego, who was inspired by the Indian city for the mix of colored stones used for the jewels. Until now. Because the Jaipur collection, which has become one of the most successful of the Venetian Maison, has been renewed over time without eliminating the combination of gems and gold. Now, however, he adds pieces in simple yellow metal.

Orecchini e collana della collezione Jaipur indossati
Orecchini e collana della collezione Jaipur indossati

Jaipur is renewed through the classic form of the chain. What distinguishes Marco Bicego’s intertwined rings? Irregular shapes, a satin finish and links of different sizes joined together. The gold, as in the other pieces of the brand, is engraved by hand by master craftsmen with the ribbed burin technique, which adds a slightly irregular finish to the surfaces. Just like the ancient havelis of Jaipur.

Collana della collezione Jaipur Link
Collana della collezione Jaipur Link
Orecchini della collezione Jaipur Link
Orecchini della collezione Jaipur Link

Collana della collezione Jaipur Link, dettaglio
Collana della collezione Jaipur Link, dettaglio







Marco Bicego climbs with Alta




Last spring Marco Bicego launched his first high jewelery collection.The collection is simply called Alta and includes a series of pieces made with precious stones, such as diamonds and sapphires, but without deviating from the stylistic path taken by the Maison for over 20 years. does. Indeed, more: the Alta collection incorporates some of Marco Bicego’s greatest successes, but reinterpreted, if we can say so, in a premium version. A way to please the fans of the Maison who are fond of the typical hand-scratched metal processing and, at the same time, expand production towards the very top of the range.

ALTA LUNARIA anello
Anello in oro e zaffiri della collezione Alta Lunaria

The proof of the strategy of the Venetian brand is photographed by new jewels, such as those of the Lunaria collection, in the Alta version, for example, with a greater use of diamonds. Or with the addition of new pieces, such as the ring and earrings in 18-karat gold with a dense pavé of blue sapphires. Jewels that are added to those inspired by the Jaipur collection, with many semi-precious cabochon-cut stones that form necklaces, earrings and rings.

Orecchini Alta Lunaria in oro e zaffiri
Orecchini Alta Lunaria in oro e zaffiri
Collana della linea Alta Lunaria in oro e diamanti
Collana della linea Alta Lunaria in oro e diamanti
Anelli della linea Alta Lunaria in oro e diamanti
Anelli della linea Alta Lunaria in oro e diamanti

Collana e orecchini della collezione Alta
Collana e orecchini della collezione Alta






Marco Bicego opens in Paris




A challenge in the home of the great French Maison: it is that of Marco Bicego, a Venetian brand of fine jewelry, but which has recently expanded its offer to include high jewelery. Now Bicego has opened a flagship store in Paris, at 179 Boulevard Saint Germain, the main street of the Latin Quarter, near the Lutetia hotel, one of the best known in the area. The store is part of a historic building, with brass elements that reflect the burin technique of the gold surface of the jewels, typical of the brand.

L'interno dello store di Marco Bicego a Parigi
L’interno dello store di Marco Bicego a Parigi

The setting takes up the concept of the brand’s other single-brand stores, with the brown of the plaster combined with the oak wood of the boiserie. Extra clear glass and brushed brass metal come together to create showcases and displays, and the natural tones of the environment further echo the characteristic palette of Marco Bicego.

This global showcase is a big step forward in our brand growth strategy. We wanted to create a refined and luxurious environment in which to offer local and international customers the experience of appreciating Made in Italy creativity and craftsmanship, accompanying them to discover the brand and collections. Digital gives us the unique opportunity to approach a very broad audience, but the physical experience with the product remains crucial, especially in our industry.
Marco Bicego

Marco Bicego
Marco Bicego

The opening of the Paris flagship represents another stage in the geography of the brand’s international development, after the inaugurations of Beijing in China (2020) and Baden-Baden in Germany (2021). In Paris Marco Bicego is already present in the most important department stores of Printemps and La Samaritaine.

L'esterno della boutique in rue Saint Germain
L’esterno della boutique in rue Saint Germain
Set di collana e orecchini Alta
Set di collana e orecchini Alta
Pendente in oro 18 carati e pavé di diamanti
Pendente in oro 18 carati e pavé di diamanti
Anello con boules in oro e gemme
Anello con boules in oro e gemme di Marco Bicego

Bracciale in oro Lucia
Bracciale in oro Lucia







Mothers in Paradise with Marco Bicego

//




Mothers go to heaven with Marco Bicego. But make no mistake: without losing contact with the Earth. The Venetian brand, on the occasion of Mother’s Day, presents an abstention from the Paradise collection, one of the first creations by Marco Bicego. The jewels in this collection are made of 18-karat yellow gold, interspersed with colored stones such as amethysts, topazes, tourmalines and quartzes. The new extension of the jewelry line adds freshwater pearls, but without altering the style and overall effect. The jewels always use small elements in yellow gold engraved by hand with a burin.

Orecchini con gemme multicolore dal taglio a cuore alternate a perle multicolore d’acqua dolce
Orecchini con gemme multicolore dal taglio a cuore alternate a perle multicolore d’acqua dolce

But in this case the heart-cut colored gems are interspersed with multicolored baroque pearls and yellow gold bubbles. The line includes sautoir and choker necklaces, two pairs of chandelier earrings and a multi-strand bracelet, ready to let mothers touch their own private Paradise.

Bracciale della collezione Paradise
Bracciale della collezione Paradise

Collana sautoir
Collana sautoir

Girocollo con gemme naturali dal taglio a cuore, perle d’acqua dolce e boule d'oro giallo 18 carati
Girocollo con gemme naturali dal taglio a cuore, perle d’acqua dolce e boule d’oro giallo 18 carati

Orecchini della collezione Paradise
Orecchini della collezione Paradise







Haute Jewels Geneva, positive balance




The idea worked. The report of Haute Jewels Geneva, which was held at the Fairmont Grand Hotel Geneva in conjunction with Watch & Wonders in the Swiss city on Lake Geneva, had a positive response. The event was attended by 18 big names in jewelry: Yoko London, Roberto Coin, Crivelli, Sutra, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi, Annamaria Cammilli , Barakà and Sicis.

Haute Jewels Geneva. Copyright: gioiellis.com
Haute Jewels Geneva. Copyright: gioiellis.com

The 2022 edition of Haute Jewels Geneva was an unequivocal success. We believe the triumph of this show marks the beginning of an exciting new chapter for the jewelry industry. Smaller commercial events composed of like-minded brands can offer a more focused, more enjoyable and beneficial luxury experience for both brands and visitors. We look forward to the 2023 edition of Haute Jewels Geneva.
Michael Hakimian, CEO of Yoko London and Event Founder

Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com
Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com

The success of the “mini Baselword” is also due to the selection of brands and the atmosphere offered by the location. In the same hotel, although outside the Haute Jewels Geneva, there were also two other brands: Piero Milano and Dolce & Gabbana, an aspect that has probably contributed to attracting visitors.

Haute Jewels Geneva, gioielli esposti. Copyright: gioiellis.com
Haute Jewels Geneva, gioielli esposti. Copyright: gioiellis.com

Haute Jewels Geneva al Fairmont Grand Hotel. Copyright: gioiellis.com
Haute Jewels Geneva al Fairmont Grand Hotel. Copyright: gioiellis.com







High jewelry by Marco Bicego with Alta




High jewelry in Geneva signed Marco Bicego. It is the first super luxury collection of the Venetian brand, usually positioned on fine jewelry. The collection is called Alta, and was presented at Haute Jewels Geneva 2022 (from March 30 to April 5). The collection does not renounce the style of the Maison, but elevates the quality of the materials, that is, of the gems used.

Collezione Alta, collana e bracciale
Collezione Alta, collana e bracciale

Alta is an ode to the magnificence of natural gems and celebrates the extraordinary craftsmanship of our atelier in Trissino. For us, high jewelery is the art of enhancing the character, elegance and uniqueness of each single gem. Nature with its organic forms and colored gems have always been a great source of inspiration for me: Alta’s creations intend to sublimate its extraordinary beauty, enhancing its colors in every nuance and highlighting the refinement of every facet. We only use the best stones, selected by our team of expert gemologists in compliance with strict criteria. In addition to the intrinsic beauty of the gems, we examine with extreme attention the color, weight, purity and elegance of the cut, since we work only with natural stones, without treating or heating them.
Marco Bicego

Marco Bicego
Marco Bicego

The natural gems to which the designer and founder of the brand refers are diamonds, sapphires, iolites, topazes, quartzes, amethysts, tourmalines, aquamarines and pearls. As in other collections, Marco Bicego prefers combinations, clusters, stone compositions in colored garlands. But there is a leading role of metal: gold patiently worked with a burin and engraved with imperceptible scratches, which accentuate the three-dimensionality of the jewel and an artisanal consistency.
Pendente in oro 18 carati e pavé di diamanti
Pendente in oro 18 carati e pavé di diamanti

Set di collana e orecchini Alta
Set di collana e orecchini Alta
Orecchini in oro e diamanti Binoche
Orecchini in oro e diamanti Binoche

Orecchini in oro e diamanti in stile Lunaria
Orecchini in oro e diamanti in stile Lunaria







In 18 for Haute Jewels Geneva




The time has come for the small Baselworld of jewelry, as some have dubbed it. From March 30 to April 5, at the Fairmont Grand Hotel in Geneva, 18 great names in jewelry give life to Haute Jewels Geneva. This is an event born after the evaporation of Baselworld and in conjunction with Watches and Wonders, a fair centered on fine watchmaking that takes place on the same days in the Swiss city. A first experiment had already been organized in 2019, but with only four exhibitors and with the subsequent suspension due to the covid. Now, however, the organizers led by Michael Hakimian, CEO of Yoko London, are back and with greater participation.

Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com
Michael Hakimian, Ceo di Yoko London. Copyright gioiellis.com

In all, therefore, the brands present at the Fairmont Grand Hotel Geneva are 18, with a majority of Italian Maison: Yoko London, Roberto Coin, Sutra, Crivelli, Bayco, Etho Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione , Hans D. Krieger, Leo Pizzo, Verdi Gioielli, Annamaria Cammilli, Barakà, Sicis.

Haute Jewels Geneva 2019. Copyright: gioiellis.com
Haute Jewels Geneva 2019. Copyright: gioiellis.com
Gioielli Sutra a Haute Jewels Geneva 2019. Copyright: gioiellis.com
Gioielli Sutra a Haute Jewels Geneva 2019. Copyright: gioiellis.com

Collier di Yoko London a Haute Jewels Geneva 2019. Copyright: gioiellis.com
Collier di Yoko London a Haute Jewels Geneva 2019. Copyright: gioiellis.com







Haute Jewels expands with Barakà and Sicis




The group of brands that will participate in Haute Jewels Geneva, an event designed for an international audience, at the same time as Watches and Wonders, focused on fine watchmaking, is expanding. The two events will take place, in fact, on the same dates, from March 30 to April 5. Two Italian companies are now added to the patrol of brands announced in the autumn: Baraka and Sicis. The first specializes in jewelry for the male world. The second, on the other hand, is famous for the use of the micromosaic technique. In all, therefore, the brands exhibiting at the Fairmont Grand Hotel Geneva will be 18: Yoko London, Roberto Coin, Sutra, Crivelli, Bayco, Etho Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi Gioielli, Annamaria Cammilli, Barakà, Sicis.

Collana e orecchini indossati by Sicis
Collana e orecchini indossati by Sicis

We are delighted to have had the opportunity to add two more prestigious global brands to the line-up at Haute Jewels Geneva. Sicis and Baraka will bring added allure and excitement to the group and it promises to be a magnificent event
Michael Hakimian, CEO of Yoko London and founder of Haute Jewels Geneva

Michael Hakimian, Ceo di Yoko London
Michael Hakimian, Ceo di Yoko London

What promises to be a small exclusive fair was born from the need of jewelry companies to present themselves to an audience that no longer has the stage of Baselworld, which ended two years ago, at its disposal. A first taste of Haute Jewels Geneva took place already in 2019, with the first four jewelry brands (they were Yoko London, Crivelli, Sutra and Roberto Coin), while in the two previous years the idea was frozen by the epidemic. Visitors, in the organizers’ program, “will experience an intimate and luxurious environment for jewelry buyers and suppliers to conduct business, a concept that seems even more relevant after the restrictions imposed by the pandemic. With the opportunity to see each other face to face again, it promises to be a dynamic event, which combines the strength, creativity and experience of the participating brands “. Visitor registration is done on the site dedicated to the event.

Gioielli by Barakà
Gioielli by Barakà
collana yoko
Collana di Yoko London esposta nella prima edizione di Haute Jewels. Copyright: gioiellis.com






Haute Jewels Geneva with 16 major brands




Farewell Baselworld. The Maisons of jewelry organize their fair, in combination with Watches and Wonders, the event dedicated to the top timepiece brands. The novelty, on the other hand, is called Haute Jewels Geneva, the international fair of high jewelery, which will be held at the Fairmont Grand Hotel from 30 March to 5 April 2022, simultaneously with the event dedicated to watches. In short, no return to Basel. The first taste of Haute Jewels Geneva was in 2019, in January, with the participation of four brands (Yoko London, Roberto Coin, Crivelli and Sutra). The idea was liked and in 2020 the event was to be repeated with eight brands. But the pandemic forced the appointment to be canceled both in 2020 and in 2021.

Bracciale di perle di Yoko London alla edizione 2019 di Haute Jewels Geneve
Bracciale di perle di Yoko London alla edizione 2019 di Haute Jewels Geneve

In 2022, however, Haute Jewels Geneva will return with 16 major jewelry brands: Yoko London, Roberto Coin, Sutra, Crivelli, Bayco, Eto Maria, Stenzhorn, Marco Bicego, Mariani, Palmiero, Picchiotti, Gorgoglione, Hans D. Krieger, Leo Pizzo, Verdi, Annamaria Cammilli. The decision of the brands marks, perhaps, the tombstone on the former great Baselworld watch and jewelry fair. On the other hand, the world changes quickly.

Gioielli by Sutra alla edizione 2019 di Haute Jewels Geneve. Copyright: gioiellis.com
Gioielli by Sutra alla edizione 2019 di Haute Jewels Geneve. Copyright: gioiellis.com

Fairmont Grand Hotel di Ginevra
Fairmont Grand Hotel di Ginevra







1 2 3