A brand that is the very symbol of diamonds, De Beers, offers a new concept: “For you forever”. In practice, De Beers experts propose to create a custom-made ring. The maison offers a vast choice in terms of availability of stones, colours, styles and designs: all you need is an iPad or iPhone and choose. De Beers, in fact, has created an app for iPad (it is not yet on the online store at the moment) which will allow you to make purchases and consult the different models of rings and diamonds in the brand’s stores with just a few clicks.
