Are lab-created, artificially created diamonds really more sustainable than natural, earth-mined diamonds? Are natural diamonds or lab-grown ones better? Which diamonds are
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The Piedmontese designer’s new collection is inspired by the concept of travel and the allure of large American trucks. In Valenza, for
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The first chapter of a Namibia-inspired collection, Echo, presented in Paris. Diamond giant De Beers presented the first chapter of a new
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De Beers invented, half a century ago, the slogan “a diamond is forever”. But the principle does not apply to itself: the
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Its name is aventurine, but it is not looking for adventures: it is a stone increasingly used by jewelers. Here are the
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High jewellery and diamonds are almost synonymous. A principle that De Beers, the diamond giant, knows well. The brand has launched the
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Here are the most famous and beautiful jewelry advertisements ♦ What have been the best advertising campaigns regarding jewelry? Most, let’s face
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In Paris during the week dedicated to haute couture, the jewels of the new De Beers collection, Forces of Nature, were also
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If the diamond giant, the one who coined the claim “a diamond is forever” chooses to compete with itself, there is something
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High jewelry that transforms itself and becomes the subject of a metamorphosis. It happens with the new De Beers collection Metamorphosis which
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