Ieg, which organizes VicenzaOro, anticipates the planned acquisition of OroArezzo and GoldItaly ♦ ︎
The world of fairs is in turmoil. The formats change and, above all, the market consolidates. And, thanks to the fuel supplied by the recent stock exchange listing, Italian Exhibition Group (the company that organizes VicenzaOro) acquires OroArezzo and GoldItaly.
On 15 November, in fact, the Arezzo Fiere e Congressi shareholders’ meeting welcomed the Italian Exhibition Group’s proposal to bring forward the period of exercise envisaged for the purchase option of OroArezzo and GoldItaly, historic events of the Tuscan goldsmith district. Ieg will therefore soon acquire the two events it had already managed since 2017. The value of the transaction, a note states, is determined by a fixed component of 3.5 million euros and by a variable component that may reach a maximum value of 1 million.
OroArezzo takes place every year in April and is the international fair that values the best Made in Italy goldsmith production, a useful event for planning annual purchases and the spring replenishment of wholesalers, chains and top distribution brands. It is an international fair for the demand that has the creativity and the speed of delivery as its strengths.
GoldItaly, instead, is held every year in October, favors the meeting between the excellence of Italian gold districts and international buyers, focusing on the exclusive formula of the international business workshop based on a careful segmentation of the exposed product and an accurate profiling of the invited operators.
It’s an operation for customers, for the market. We have been supporting the principle of single direction for many years, very important for producing results in Vicenza and Arezzo. We have indicated this goal from the beginning. We have measured its value in the field in three years of concrete collaboration and today we are fully aware of carrying out a very valid operation from an entrepreneurial point of view. The first with a Tuscan fair. And I hope it will become, of course provided there is a correspondence of common objectives, an operation of more extensive collaboration with a wider regional trade fair system. We are very open to verifying the concrete feasibility. Anyone who knows us knows that we are not afraid of dealing with issues quickly.
Lorenzo Cagnoni, president of Ieg
Through the exercise of the Ieg option, it anticipates the expected consolidation in the gold and jewelery sector. OroArezzo and Gold Italy will therefore support Vicenzaoro January, T-Gold, Vicenzaoro September, Vod Dubai International Jewelery Show, also in corporate terms.
Having the leading brands in the sector fairs under the same umbrella means orienting them with linearity and clarity of positioning in favor of companies and buyers. Arezzo insists on the most important district of Europe for production and volumes of quality jewelery. Oroarezzo and Gold Italy are consistent with this historical and territorial background. Just as consistent with the sector is their timing because operators need an appointment with the goldsmiths in spring and autumn in a place that has hosted them for more than forty years, two points of reference for exporting all over the world, strong and clear towards right buyers activated thanks to a precise target positioning.
Marco Carniello Group Brand Director Jewelery & Fashion of Ieg
In the first six months of 2019, the export of the goldsmith district of Arezzo recorded + 11.4%, contributing to 28.9% of the total national value (+ 14.8% towards the United Arab Emirates, the first outlet market for Arezzo ). With a value of over € 1 billion (€ 1,051.8 million) in the first six months of the year alone, Arezzo is the first district in Italy and Europe to export Gold. In the 12 months of 2018 it had touched 2 billion euros.
