Marco Carniello Archives

On 2 December, the Summit of Italian Jewelery

Published on October 17, 2022

Also this year Gold / Italy gives way to the Summit of Italian Jewelery, that is, to a conference. The first edition was held last year. This year, on 2 December, again in Arezzo, there will be the second. The last edition of Gold / Italy was held in December 2019, then the covid arrived. The summit dedicated to Made in Italy jewelery and goldsmithing, organized by Italian Exhibition Group (the company that signs Vicenzaoro and Oroarezzo) with the institutions and trade associations of reference is, in the intentions, a moment of confrontation between the protagonists of the sector.

We are pleased to bring back to Arezzo a moment of strategic confrontation for Italian goldsmiths and jewelery, with the full involvement of all the protagonists of the sector in an area as welcoming and rich in excellence as the Tuscan district. It is essential to continue with the utmost support for the Made in Italy of jewelery – a mission for Ieg – in the wake of the positive trend built in recent years, tackling the critical issues and the exceptional nature of the context and the market in a compact way.
Marco Carniello, global exhibition director of the Italian Exhibition Group’s Jewelery & Fashion division

At Arezzo Fiere e Congressi for the summit there will also be the heads of the ICE, the public body responsible for the consolidation and economic-commercial development of Italian companies on foreign markets. The topics of the conference range from exports to training, from the implications of the geopolitical context to production innovation and the supply chain.

Online visits to the Jewelery Museum

Published on December 11, 2020

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Gianmaria Buccellati, collana Foglie d'autunno, 1996, in oro e ametista

Visiting an online museum is nothing new, but it has become a must in times of pandemics. This is why the Vicenza Jewelery Museum proposes the itinerary entitled «An Italian story» through the web. The Jewelery Museum is a space dedicated to the world of jewelry. It was inaugurated in 2015 and is managed by Italian Exhibition Group (the company that organizes Vicenzaoro) in collaboration with the Municipality of Vicenza. The inauguration of the new route is scheduled for Tuesday 15 December at 6 pm, live on the museum website.

The new edition of the itinerary is entrusted to the presentation of the director, Alba Cappellieri, and to Marco Carniello, group brand director Jewelery & Fashion of Ieg. The jewels on display were selected by a scientific committee that involved the main districts of Vicenza, Valenza, Arezzo and Torre del Greco for the first time: The pieces arranged inside the venue, the rooms inside the Basilica Palladiana, they can then be visited online. After the health emergency, of course, normal direct visits will resume. For now, however, you can visit the settings of the nine thematic rooms, Symbol, Magic, Function, Beauty, Art, Fashion, Design, Icons and the Future, online.

Italian Exhibition Group acquires OroArezzo and GoldItaly in advance

Published on November 18, 2019

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Ieg, which organizes VicenzaOro, anticipates the planned acquisition of OroArezzo and GoldItaly ♦ ︎

The world of fairs is in turmoil. The formats change and, above all, the market consolidates. And, thanks to the fuel supplied by the recent stock exchange listing, Italian Exhibition Group (the company that organizes VicenzaOro) acquires OroArezzo and GoldItaly.

Team room di Italian Exhibition Group a VicenzaOro

On 15 November, in fact, the Arezzo Fiere e Congressi shareholders’ meeting welcomed the Italian Exhibition Group’s proposal to bring forward the period of exercise envisaged for the purchase option of OroArezzo and GoldItaly, historic events of the Tuscan goldsmith district. Ieg will therefore soon acquire the two events it had already managed since 2017. The value of the transaction, a note states, is determined by a fixed component of 3.5 million euros and by a variable component that may reach a maximum value of 1 million.

VicenzaOro. Copyright: gioiellis.com

OroArezzo takes place every year in April and is the international fair that values the best Made in Italy goldsmith production, a useful event for planning annual purchases and the spring replenishment of wholesalers, chains and top distribution brands. It is an international fair for the demand that has the creativity and the speed of delivery as its strengths.

GoldItaly, instead, is held every year in October, favors the meeting between the excellence of Italian gold districts and international buyers, focusing on the exclusive formula of the international business workshop based on a careful segmentation of the exposed product and an accurate profiling of the invited operators.

It’s an operation for customers, for the market. We have been supporting the principle of single direction for many years, very important for producing results in Vicenza and Arezzo. We have indicated this goal from the beginning. We have measured its value in the field in three years of concrete collaboration and today we are fully aware of carrying out a very valid operation from an entrepreneurial point of view. The first with a Tuscan fair. And I hope it will become, of course provided there is a correspondence of common objectives, an operation of more extensive collaboration with a wider regional trade fair system. We are very open to verifying the concrete feasibility. Anyone who knows us knows that we are not afraid of dealing with issues quickly.
Lorenzo Cagnoni, president of Ieg

Through the exercise of the Ieg option, it anticipates the expected consolidation in the gold and jewelery sector. OroArezzo and Gold Italy will therefore support Vicenzaoro January, T-Gold, Vicenzaoro September, Vod Dubai International Jewelery Show, also in corporate terms.

Having the leading brands in the sector fairs under the same umbrella means orienting them with linearity and clarity of positioning in favor of companies and buyers. Arezzo insists on the most important district of Europe for production and volumes of quality jewelery. Oroarezzo and Gold Italy are consistent with this historical and territorial background. Just as consistent with the sector is their timing because operators need an appointment with the goldsmiths in spring and autumn in a place that has hosted them for more than forty years, two points of reference for exporting all over the world, strong and clear towards right buyers activated thanks to a precise target positioning.
Marco Carniello Group Brand Director Jewelery & Fashion of Ieg

In the first six months of 2019, the export of the goldsmith district of Arezzo recorded + 11.4%, contributing to 28.9% of the total national value (+ 14.8% towards the United Arab Emirates, the first outlet market for Arezzo ). With a value of over € 1 billion (€ 1,051.8 million) in the first six months of the year alone, Arezzo is the first district in Italy and Europe to export Gold. In the 12 months of 2018 it had touched 2 billion euros.

New look for VicenzaOro

Published on December 12, 2018

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Ieg changes VicenzaOro’s look with a gold leaf on a purple background. That’s why ♦ ︎

With a superficial glance reminds of a chips, round, golden and very tasty: ones that are sold in packages. The new symbol of VicenzaOro, however, obviously alludes to something else: a gold leaf, to the goldsmith’s skill made in Italy and, not least, to a change in graphics with respect to the management of Marzotto & Facco.

Just a few days after postponing the announced listing on the Stock Exchange (“we wait for a more favorable moment”), Ieg, the company that manages, among other things, the Vicenza trade fair announces the change in image.

La nuova brand identity di VicenzaOro

Farewell to the poster vaguely styled Magritte, here is the new face studied by FutureBrand, a brand consulting company, to which Ieg has entrusted the task of rebranding: read gold leaves flying on a dark blue and purple background.
“The collaboration with FutureBrand has allowed us to witness the evolution of an important event like VicenzaOro, which leaves the geographical territory and is positioned among the most important business events in the world, to dialogue with operators across the entire supply chain in the sector of jewelry “, comments Marco Carniello, director of Ieg’s Jewelery & Fashion Division.
“Italy is the country of excellence and it is above all in the luxury and design sector, so collaborating with a brand like VicenzaOro has been a challenge for us at a high strategic and creative rate”, adds Lorenzo Corengia, associate account director of FutureBrand. ”
The new brand identity will make its official debut at VicenzaOro January (Vicenza, 18-23 January 2019), the first appointment of the reference year for the sector.

Bracciale con diamanti e zaffiri in vetrina a VicenzaOro