Gwyneth Paltrow will be the face of Tous jewelry. La Maison Catalan chose the American actress as ambassador of its forthcoming advertising campaigns worldwide. As of January 2016, in fact, it is expected to Tender Stories Nº4, the first campaign starring Gwyneth, whose main objective is to visualizing tenderness as a universal value of Tous through a narrative style film. The campaign graphics will be completed with a video that will star as the actress who tells a story, whose goal is to continue to shape this sentiment in a tone cool, smart, exciting and fun.
