She is world famous for porcelain. But Meissen is also a luxury house that offers jewelry. Gioiellis.com presents a preview of the collection that the German company will unveil at Baselworld. The new collections are called my little Mystery and Bridal Collection and follow last year’s 1739 Royal Blossom Collection. Now Meissen Joaillerie tries to touch the chords of emotion with rings, earrings, bracelets and pendants from Diamond, Glamor and Jewels, the three product lines that make up my little Mystery. The jewelry is created using a combination of materials: diamonds, white or rose gold, pastel-colored gemstones and, of course, Meissen porcelain. «The collection is the consequence of our creations. With a modern design and attractive prices, we want to further rejuvenate our brand”, explains Christian Kurtzke, CEO (chief executive office) of Meissen. The Bridal Collection includes engagement rings and wedding rings, which interpret Meissen creations such as the Crossed Swords, the Royal Crowns collection and the Royal Blossom Collection in a modern key. «On this market I don’t see German jewelery brands of international importance. Customers who buy their rings from us can also choose the service and the wedding list, something that no other company offers”, adds Kurtzke. Which also plans a communication campaign, created in the New York neighborhood of Greenwich Village and in a West End loft by photographer Matthew Brookes, who immortalized the Anglo-Portuguese top model Sharam Diniz, who has become the face of the brand.
