Precious covers for Apple Watch in gold and diamonds: this is how Damiani combines the goldsmith tradition with hi-tech ♦ ︎
Last year, 2018, Apple shipped around 40 million Apple Watch. And 2019 started even better: The smartwatch market continues to grow, and that of the Cupertino company continues to be the best selling, even if more expensive than the others. Counterpoint statistics for the first quarter of 2019 indicate that smartwatch shipments grew by 48% compared to the same period in 2018 and that more than one smartwatch sold out of three is an Apple Watch: 35.8%. Apple has also increased shipments by 49% on an annual basis.
This premise is the context that explains Damiani’s choice to offer the precious Apple Watch covers. The cover is in white, yellow or pink gold with diamonds and is available for both the 40 mm and 44 mm versions, ie the latest version of Apple Watch or the previous ones. The cover is made in two variants: the first recovers the texture of the iconic Metropolitan collection, which is inspired by the skyline of big cities and costs about 4,000 euros, the second, more precious, is in full paved with white diamonds and is inspired by the Gomitolo collection, for an indicative price of 11,000 euros. In short, an ancient tradition applied to the most hi-tech device.
