Brosway bets on Las Vegas. The Italian brand is preparing to open a store in the Nevada city, a new step to continue the expansion project and become the number one fashion jewelery brand in the United States. Brosway Italia will occupy the current space reserved for Alex and Ani within the Grand Canal Shoppes of the Venetian Hotel in Las Vegas, owned by the Brookfield Properties Retail Group.
The flagship store has a strategic and highly visible position like that of St. Mark’s Square inside the Venetian Hotel, it seemed to us the best choice to confirm the great success achieved by our company in the last 20 years.
Beatrice Beleggia, CEO of Brosway Italia Usa
The US expansion plan was designed by the former CEO of Alex and Ani, Giovanni Feroce, responsible for the launch and growth of the brand on the American market. Among other things, the Venetian Hotel is the location where the Jck Show is held every year, the most important trade fair in the sector with over 2,300 exhibitors and more than 30,000 visitors. The official opening of the new Brosway Italia store is scheduled for early Autumn 2023.
With this opening, I wanted it to be clear that in the United States there are only two major players in the fashion jewelry sector: Brosway Italia and Pandora, which will now be positioned side by side for everyone to see
Giovanni Feroce
