Damiani’s expansion continues in the heart of Castilla. The Italian jewelery brand has opened a new store in the El Corte Inglés department store, the most famous chain in the Iberian country, in the elegant Castellana district of Madrid. The Damiani store marks a stage in the strategy of the Valencian Maison, which aims to grow thanks to a plan of targeted openings within the spaces of the most important retailers in the country, such as Durán.
El Corte Inglés is in first place in Europe for volume of business and the stores of the best known brands are located inside the warehouses. The new Damiani store is located in the luxury jewellery-watch area of the Castellana store, the number one in Spain, alongside the most important players in the sector. For some time Damiani has undertaken an investment strategy in the development of distribution, as evidenced by the many new openings around the world.
