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Tiffany goes green

Published on November 24, 2022

Lo store di Tiffany all'angolo tra la 57a Strada e Fifth Avenue, New York

Tiffany gold will be green. In a proactive sense, that is, more sustainable. The American Maison controlled by the French group Lvmh announces an ecological turning point, with the aim of “accelerate its commitment to the fight against climate change with the commitment to achieve zero net emissions of greenhouse gases (GHG) in all its operations (Scope 1 and 2) and supply chain (Scope 3) by 2040 in compliance with the Net-Zero Standard of the Science Based Targets Initiative (SBTi). It’s not an easy goal. On the other hand, with the arrival of the French group on the bridge, the company has taken on connotations that are increasingly sensitive to social issues. And consumers, especially the younger ones, have expressed their appreciation for environmental protection policies.

Tiffany & Co., with this in mind, has set a short-term GHG reduction goal for 2030 in line with SBTi’s Net-Zero Standard. By 2030, the New York City company is committed to reducing Scope 1 and 2 emissions by 70 percent: emissions generated by Tiffany operations, such as stores, distribution centers, manufacturing and offices. Not only that: the brand wants to reduce Scope 3 emissions by 40%, i.e. those generated in the supply chain, which represent the vast majority of the Maison’s ecological footprint. The commitment to zero the climate footprint by 2040 precedes the Paris Climate Agreement by ten years. Additionally, Tiffany is responding to climate scientists’ call to keep warming to no more than 1.5 degrees Celsius to prevent climate change from worsening.

Alexandre Arnault. Stefanie Keenan e Jon Kopaloff/ Getty Images per Tiffany & Co

But that’s not all: the next step is the net-zero goal, which will include a 90% reduction of Scope 1, 2 and 3 emissions by 2040. The remaining 10% of emissions will be neutralized by 2040, with removals of carbon thanks to Tiffany’s investments in nature-based solutions. Usually this translates, for example, into a policy of planting trees in some areas of the Earth. Tiffany also summarized her next moves, which we report below:

• Towards 100% sourcing of precious metals (gold, silver and platinum) from known recycled sources. Sourcing of recycled precious metals could reduce carbon emissions associated with metal sourcing by up to 90%, resulting in significant advances in Tiffany’s Scope 3 purchased goods and services category.
* This emissions reduction was calculated based on 2021 gold, silver and platinum procurement volumes and assumes 2022 procurement volumes will be consistent with 2021 volumes.

• Investing in sustainable transport, including a new partnership with Toshi, winner of the sixth Lvmh Innovation Award and last mile luxury delivery and services company. Founded in 2017, Toshi offers customer-scheduled 60-minute deliveries for luxury customers online and executes all deliveries with zero carbon emissions. Tiffany & Co. will launch with Toshi in New York and London in 2022, with plans to expand to other cities in 2023.

• Construction and renovation of more sustainable buildings across its retail, manufacturing, office and distribution sites. All major new construction, expansions, renovations and interior fittings are in the planning stage for Leadership in Energy and Environmental Design (LEED) Silver or higher certification.

• Use 100% renewable electricity by 2030 and invest in operational energy efficiency initiatives. In 2021, 89 percent of Tiffany’s global electricity consumption came from clean, renewable sources, including power generated by solar panels at Tiffany & Co. locations and purchased renewable electricity credits. Tiffany & Co. will continue to invest in energy efficiency improvements such as LED lighting, HVAC (heating, ventilation, air conditioning and cooling) upgrades, and improved building management systems.

• Expand investment in nature-based solutions, building on the House’s long heritage in protecting natural ecosystems. Tiffany & Co. will continue to prioritize projects that protect and restore natural ecosystems, reduce carbon emissions, and strengthen local communities.

Diamante nel laboratorio Tiffany di Anversa

The jewels of Aaron Henry that love nature and are born in California

Published on January 16, 2022

Rings/bracciale/Showroom

Anello Honeycomb in oro 18 carati e diamanti

Jewels and nature, jewelry and the environment, jewelry and sustainability: Aaron Henry is a Californian jeweler who puts green philosophy first. But without giving up luxury. Perhaps Greta Thunberg, the young champion of the climate cause, would like it. Most of the jewels of the American designer have leaves and flowers as their subject (and not only). Of course, it is not the only one who has chosen this theme, but his is not just a formal choice.

Aspen and Brier Leaf Necklace in oro 19,2 caratiAaron Furlong was born in California and represents the third generation in a family of jewelers and gemstone dealers. The designer also attended the classical training of training: degree in gemology at the Gemological Institute of America, Bachelor of Arts of the University of California, Davis. He then did a six-year apprenticeship with a master jeweler, until he created his brand. He was successful, witnessed by a series of awards. For his jewelry he uses platinum or various shades of gold at least 18 carats, together with stones with certification that certifies the highest quality.

Orecchini a forma di rami in oro 19,2 carati

Collana Aspen and Southerne Oak Leaf in oro 19,2 carati

Anello Olive Branch in oro bianco 18 carati e diamanti

Orecchini Jacaranda in oro, zaffiri viola e blu, diamanti

Orecchini Mosaic in oro e diamanti — Orecchini Mosaic in oro 18 carati e diamanti

anello tanzanite — Anello in oro bianco, diamanti e tanzanite

BaYou with Love offers jewelry with gold hidden in computers

Published on January 3, 2022

Showroom

Orecchini Ocean Totem in oro 14 carati, turchese, diamanti di laboratorio

BaYou with Love also offers jewelry made with gold hidden in computers.

Do you want to know the most important word for jewelry in the coming years? Sustainability. Using gold and gems of sustainable origin is the goal for all brands, but there are those who have chosen an original way to reach the goal. This is the case, for example, of BaYou with Love, a Los Angeles-based brand focused on sustainable fashion and production in the fields of jewelry, clothing, home and beauty. BaYou with Love was founded by actress and environmentalist Nikki Reed. Unlike other jewelry brands, BaYou with Love also uses gold that has a surprising provenance: computers.

Anello in oro giallo 14 carati con diamanti creati in laboratorio

BaYou with Love and Dell, in fact, have collaborated in the creation of 10-18 carat gold jewelry collections designed by Nikki Reed and made in Los Angeles from recycled gold, mostly from that hidden inside old computers, recovered and responsibly extracted through Dell’s recycling programs. Only around 12.5% of electronics are recycled responsibly globally. For example, Americans throw away more than $ 60 million in gold or silver every year on phones alone. For this Dell extracts the gold from the old motherboards contained in computers. It is an example of a circular economy applied to jewelry. The other materials used for the jewelry are also of sustainable origin.

Collana con perle di variscite verde e oro 14 carati

For example, Bayou most of the diamonds used are produced in the laboratory by Diamond Foundry, but 100% zero emissions: the machines that create the synthetic stones are powered 100% by hydroelectric sources supplied by the Columbia River, Washington State. . In addition, Nikki Reed partnered with Morgan Bogle, founder of Freedom of Animals, an organization for the protection of animal rights, and spent a year with him developing Bayou with Love.

Orecchini in oro 14 carati e diamanti sintetici

Collana con pendente in oro 14 carati e diamanti sintetici

Orecchini Ocean Totem in oro 14 carati, turchese verde rame, diamanti di laboratorio

Anello in oro 14 carati e diamante creato in laboratorio di 2 carati

Anello in oro giallo 14 carati con 13 zaffiri di differenti sfumature

A secret world in a ring

Published on June 13, 2021

/Rings

Rings and pendants that are inspired by nature: for those who love seas, mountains and forests ♦

Some wooden rings. This is nothing new, let’s face it. But those of My Secret Wood can be purchased online (careful, though, to get it takes about four to five weeks), and are different. Ok, there isn’t a fine jewelry, but you can also have fun with these very special jewels made in the USA, especially if you love nature. And if you travel often with fantasy: these rings, in fact, are home to tiny hidden worlds. There aren’t precious stone in this collection, but wood, resin and beeswax.

For example with the wenge, a dark colored tropical timber and rugged. The rings have names like Deep Sea Geyser, Laguna Rocky, Enchanted Forest, Cascade. Fun to watch closely or transparency:they remember sometimes those glass balls containing a landscape that are sold in tourist areas. But these are much more refined. All jewelry is handmade and unique. Note: best to avoid prolonged contact with water. Price: from 110 to $ 180, plus 14 for the shipping cost. Lavinia Andorno

Anello foresta Incantata — Anello Foresta Incantata

METISTA FORESTA — Anello Foresta Ametista

The green jewelry by Gazza Ladra, New York

Published on February 8, 2020

COLLANE/bracciale/Showroom

Collana in oro e diamanti con il simbolo del riciclaggio di materiali

Even jewelry is increasingly sensitive to the Greta effect: the work of Gazza Ladra demonstrates this. In addition to being a work by Gioachino Rossini and a bird that loves to bring shiny objects to the nest, the Gazza Ladra (written just like that, in Italian) is a jewelry brand born in New York founded by Sunny Setton de Poortere. The Maison has two objectives: to propose pleasant and original jewels, but also to be useful to the environment. Even the shape of the jewels, in fact, is inspired by elements of nature: the sun, the animals, the sky. Sunny Setton de Poortere’s jewels are almost exclusively necklaces, bracelets and earrings. The rings, however, at the moment are not almost entirely contemplated.

Gazza Ladra jewels are made using only ethical materials and designed to convey a message as well as being worn: even the diamonds of a necklace, for example, are recycled and make up the icon used for the reuse of materials. Furthermore, a percentage of the jewelry sales are donated to Plastic Pollution Coalition, a non-profit organization that aims to educate the public on the growing pollution rate.

Bracciale in oro con simboli portafortuna

Collana in oro giallo, smalto, diamanti, rubino

Collana dedicata agli uccelli migratori, in oro, diamanti, rubini

Gold becomes greener

Published on November 18, 2019

news

A worldwide survey reveals an increasing consumer interest in extracted gold respecting the environment ♦ ︎

Who doesn’t love nature? Who wants a more polluted environment? Who doesn’t want clean air and fresh water? Nobody. But not everyone has the same sensitivity. And these differences can be translated into a different purchase choice. This concept also concerns jewels: everyone likes to own something precious, but not everyone chooses the same thing. This is why it is interesting to read the conclusions of a research on consumption conducted by the World Gold Council. Although tastes vary from one population to another, there are data in common, at least for some trends.

Belloni: fede in oro giallo etico certificato Alliance for Responsable Mining

The research involved over 18,000 people in six countries: the United States, India, China, Canada, Germany and Russia, with the aim of understanding opinion of gold as an investment or as an ornament. The first result concerns the percentage of already purchased or is about to buy a gold jewel: 48%. In practice, half of the consumers which were surveyed, while 38% said they were willing to buy one and only 13% said they were not interested.

Anello in oro etico certificato. Prezzo: 1800 euro — Jem, anello in oro etico certificato

Another interesting fact, however, concerns the environmental impact and the ethical nature of the metal: consumers around the world are interested in where their gold comes from and what impact it has on the people who extract it. And it is an aspect that concerns young people in a greater way. Although, overall, only a quarter (23%) of buyers would give up buying a jewel for an ethical reason, 70% want to buy ethically produced jewelry, with minimal impact on the environment and fair working conditions for those who extract.

The interest in gold mined without environmental damage is particularly high among Gen Z consumers, from 9 to 22 years old. And so, Greta Thunberg could influence the sale of jewelry for consumers who get now on the market. Also because, according to the survey, Gen Z consumers intend to buy less gold jewelry than their parents. In the United States, for example, 18% of respondents over the age of 39 and 19% of Millennials (aged between 23 and 38) said they wanted to buy gold jewelry within the next 12 months. Among the very young, however, only 11%.

Shopping di gioielli in A Shenyang — Shopping di gioielli a Shenyang

A figure should worry those who produce and sell jewelery: in China, Gen Z is the least interested in jewelery. Only 12% of Chinese young people intend to buy gold jewelry in the next year, compared to 37% of Millennials and 42% of adults. And this not because of a lack of money, but because of less interest in gold jewelery than their parents.

In short, it is better to concentrate on potential buyers. Among those who have not yet bought gold jewelry, but do not rule out doing so, 28% claim that it is held back by a lack of trust, 19% are worried about the purity of the metal (in practice the actual number of carats) and the 14% do not trust retailers.

Also interesting are some aspects that concern the typology of products: the United States Millennials, for example, love rose gold more than those over 39 years old. And three quarters of those who do not buy gold jewelery consider the yellow metal too flashy and prefer silver or diamonds.