Ara Vartanian: tourmalines, rubies and a lot of Brazilian fantasy. His boutique in Sao Paulo has become a destination for many celebrities ♦
The fortunes do not come alone: we must it help. And this is, perhaps, what he did Ara Vartanian, Brazilian jeweler who a few years ago saw Kate Moss enter his boutique in Sao Paulo. Of course, she really came because the reputation of the designer had crossed the ocean. The good fortune must be helped, in fact. “It was an absolutely lucky encounter,” said Vartanian. “I was having lunch near my showroom, and they called me to say that Kate Moss was in the shop and wanted a tanzanite ring designed for her.” He is a lover of tanzanite, so everything fits. She also loves tourmalines and the rubies, actually.
The e-mails sent after shopping by the British model, enthusiastic buying, have increased the fame of the designer. Born into a family of jewelers, Ara Vartanian says she grew up among the precious stones. But he chose to use them often with a casual anti-traditionalism, with sometimes surprising geometries. Degree in Economics from Boston University, was also able to use the finance tools to manage its business in an intelligent way. And to fascinate clients like Penelope Cruz, Celine Dion, Naomi Campbell, Liv Tyler, Gisele Bundchen and Sharon Stone. The success convinced him to open boutiques in New York, Los Angeles and, now, to focus on the European market. Rudy Serra