Brasile

The bright Hueb

From the center of Brazil, the Hueb brand has conquered the United States and the Middle East with its lively and refined jewelery
Brazil is one of the richest country of gemstones. It is not surprising that from Brazil come designers also with high-level. Like Cristina and Rogério Hueb, who in 1987 founded their Hueb jewelry brand in the city of Uberaba, in the Brazilian state of Minas Gerais, one of the high-density mining areas. But since 1970 the matriarch, Fádua Hueb, had begun selling jewels to his friends, with a success that gave life to the business.

Orecchini Tribal in oro giallo e diamanti
Tribal earrings in yellow gold and diamonds

Today, Hueb’s flagship store is located in downtown Manhattan, in Madison Avenue. As of 2010, the brand has focused on developing the Middle East market in Dubai, Abu Dhabi, Bahrain, Kuwait and Doha. In 2012, Hueb opened its first Dubai international retail store. Obviously, in Hueb’s jewelery, precious stones are never missing, first the diamonds. Like in the Luminus collection, which combines a glittering design with a lightweight look.

Anello Bahia in oro 18 carati e diamanti
Bahia ring in 18K gold and diamonds
Anello in oro bianco 18 carati, diamanti e smeraldi
Ring in 18K white gold, diamonds and emeralds
Collana in oro bianco 18 carati, diamanti e smeraldi
Necklace in 18-karat white gold, diamonds and emeralds
Collana Mirage in oro bianco 18 carati, diamanti e smeraldi
Mirage necklace in 18K white gold, diamonds and emeralds
Orecchini in oro bianco 18 carati, tanzaniti e diamanti
Earrings in 18K white gold, tanzanites and diamonds
Orecchini in oro giallo 18 carati e diamanti
Earrings in 18K yellow gold and diamonds
Orecchini Labyrinth in oro bianco 18 carati, diamanti e smeraldi
Labyrinth earrings in 18K white gold, diamonds and emeralds

Ana Khouri, imagination to power

Brazilian fantasy, American concreteness: that’s why they like Ana Khouri jewels ♦

Ana Khouri, born in San Paolo, based in New York, the city design. Brazil is for decades been a hotbed from which come jewelers global quality. And Ana Khouri, the daughter of an engineer and a pianist, has successfully combined the grace of music with mathematical rigor. The result is a mixture of fantasy and simplicity, yet luxurious. Her jewels have been worn by Emma Stone, Lupita Nyong’o, Liberty Ross, Rihanna, Isabeli Fontana, Emma Watson, Alicia Vikander, Miley Cyrus, Lady Gaga, Michelle Obama, Glenn Close, Sara Paulson, Karlie Kloss, Claire Foy, Emily Blunt and Jennifer Lawrence.

Phillipa Diamond ring
Phillipa Diamond ring

Given also that the designer studied sculpture at the Fundação Armando Alvares Penteado in his hometown, it’s simplest to say that its jewels are extremely three-dimensional shapes. Never flat shapes, despite the search for essential forms. In New York, the enterprising young Brazilian has also studied at the Gemological Institute of America then moved to London to graduate from Central Saint Martins. In short, she pocketed the better curriculum for a jeweler. The result, her jewels, are appreciated by a large number of celebrity. You see why in these pictures: earcuff large diamond-studded rings that twist as bent by the wind, earrings from the elusive form of small cones. To mark as a favorite.

Ana Khouri
Ana Khouri
Gold Maia diamond & 18kt yellow and white gold ring
Gold Maia diamond & 18kt yellow and white gold ring
Row ring, con pavé di smeraldi
Row ring, with emerald pavé
Choker in oro 18 carati e smeraldo
Choker in 18K gold and emerald
Row earrings, con pavé di smeraldi
Row earrings, with emerald pavé
Orecchino con pavé di diamanti e smeraldo
Earring with pavé diamonds and emerald

The Gems of Tangarart

It is a brand that offers truly remarkable high jewelery pieces, which have allowed Tangarart to arrive among the finalists of the Design Couture Awards in the Best in Colored Gems Above $40,000 Retail category, that is, among those who produce the most precious jewels. Yet not much is known about Tangarart, beyond the somewhat generic declarations, on the goal of the maison to create unforgettable jewels. The known information is that Tangarart is a Brazilian brand, based in São Paulo founded in 2004.

Anello con rubellite e diamanti
Rubellite and diamonds ring

The name is an expression of the Baiao Industria de Metais company, owned and managed by Alexandre Sant Ana Baiao, together with Luciana Saraiva Santos Baiao. More is not known or, at least, is not immediately available. What is unequivocal are instead the jewels produced by the Brazilian Maison. Like other jewelry companies in the South American country, the proposed pieces are made with many high-quality colored gems. Diamonds, emeralds, but also stones such as tourmalines, rhodonite, imperial topaz. Geometric but gentle shapes characterize the volumes of the jewels, appreciated by enthusiasts from all over the world.

Orecchini Feather con diamanti e smeraldi
Feather earrings with diamonds and emeralds
Bracciale in oro bianco, diamanti e topazio imperiale
Bracelet in white gold, diamonds and imperial topaz
Orecchini con diamanti e smeraldi
Earrings with diamonds and emeralds
Collana girocollo con smeraldi e diamanti
Choker necklace with emeralds and diamonds
Bracciale con oro nero rodiato e smeraldi
Bracelet with rhodium-plated black gold and emeralds
Orecchini con smeraldi e diamanti
Earrings with emeralds and diamonds

Thais Bernardes, the Brazil studied Italy

Thais Bernardes, the jewels of Brazil that have a little bit of Italy ♦ ︎

There are many Brazilian citizens of Italian origin. But there are also designers who simply take an example from Italians, those who work in jewelry. This is the case of Thais Bernardes, who says: “I learned from the Italians to value details and invest in quality. My jewels follow a contemporary style for women who want, at the same time, to dictate fashion with elegance and lightness “.

Collana di Thais Bernardes indossata
Collana di Thais Bernardes indossata

The founder of the brand that has her name, among other things, was born and grew up in Minas Gerais, the place that is the largest producer of natural gemstones among the Brazilian states.

And growing in contact with the stones for jewelry gave her a decisive imprinting. Although she started her career as a model. Then, however, she studied gemology and jewelry design, with a specialization in Fashion Brand Management in Milan. Finally, in 2015 she founded the brand Thais Bernardes, now also at VicenzaOro September. Her jewels are all made of silver, gold and precious and semi-precious stones, “where the Italian workforce combined with the Brazilian tradition creates inimitable objects”.

Choker con pappagallo, argento e cubic zirconia
Choker with parrot, silver and cubic zirconia
Anello in argento, smalto e zirconia cubica
Ring in silver, enamel and cubic zirconia
Anello in argento, rodiato o placcato oro e zirconia cubica
Ring in silver, rhodium plated or gold plated and cubic zirconia
Anello in oro giallo 18 carati con smalto verde e zaffiro
18K yellow gold ring with green enamel and sapphire
Orecchini in oro rosa 9 carati con smalto verde e zaffiro giallo
Earrings in 9 carat rose gold with green enamel and yellow sapphire
Anello in oro rosa 9 carati con smalto nero e peridoto
Ring in 9 carat rose gold with black enamel and peridot

The colors of the world in Denise Cassou’s jewels

A globetrotter with a passion for art, cinema and fashion. But also for her gems, which she has decided to make the absolute protagonists of her activity: Denise Cassou, a Brazilian from Sao Paulo, has decided that once she has reached maturity, she wanted a change. After traveling much of the world and graduating in photography and cinema, she launched herself into the world of high quality jewelery with the brand of the same name. For many years she designed and made her own jewelery and that of her daughters and her close friends before creating her own Maison, which she launched in 2022.

Orecchini con opale e tormalina paraiba
Earrings with opal and paraiba tourmaline

But without forgetting her traveler roots: her first collection of jewels created using stones extracted during her travels is inspired by the world of Magna Graecia. As often happens in Brazil, a country rich in stone mines for jewelry, Denise Cassou’s earrings and rings are focused on gems. In particular, the opals and tourmalines of different colors, starting with the mesmerizing Paraiba, become the protagonists. But there are also large emeralds, sunstones, tanzanites and diamonds.

Orecchini con agata nera e bianca, diamanti. Copyright: gioiellis.com
Earrings with black and white agate, diamonds. Copyright: Gioiellis.com
Anelli con tormaline di diverso colore, pietra sole, zaffirio. Copyright: gioiellis.com
Rings with tourmalines of different colors, sunstone, sapphire. Copyright: Gioiellis.com
Due anelli di Denise Cassou con due grandi smeraldi dalla tonalità completamente diversa
Two rings by Denise Cassou with two large emeralds with completely different shades
Orecchini Grotta Azzurra in oro e perle barocche
Grotta Azzurra earrings in gold and baroque pearls
Orecchini con tormalina bicolor e corallo
Earrings worn with bicolor tourmaline and coral
Denise Cassou. Copyright: gioiellis.com
Denise Cassou. Copyright: gioiellis.com

The magical waters of Brazil with Brumani

According to an indigenous legend of the Tupi-Guarani tribes, a vast area of Brazil, Yara is the name of a mermaid who lives in the waters of the Amazon River. And the Brazilian Maison Brumani was inspired by this myth for the Yara collection, which is also a word that in the language of the local populations means the beauty of the waters. Actually, the Amazon River is not famous for its transparency. But the concept of beauty of the waters has been interpreted by Brumani with a collection that aims to evoke pristine waves.

Orecchini della collezione Yara in oro bianco e topazio blu, azzurri e bianchi
Orecchini della collezione Yara in oro bianco e topazio blu, azzurri e bianchi

The jewels of the collection are made of white gold and with a wide range of topaz, with shades ranging from intense blue to white, passing through azure. A tonality of colors that evokes pristine springs and, perhaps, more oceanic beaches than the great river that crosses the South American continent. The whole, however, has its own pleasant effect. The collection includes a large number of rings, earrings, bracelets and necklaces, all with the same shade of blue and blue.
Anello Yara in oro bianco e topazi
Anello Yara in oro bianco e topazi

Orecchini a bottone in oro bianco e topazi blu e bianchi
Orecchini a bottone in oro bianco e topazi blu e bianchi
Orecchini a cerchio in oro bianco e topazi blu e bianchi
Orecchini a cerchio in oro bianco e topazi blu e bianchi
Bracciale in oro bianco e topazi blu e bianchi
Bracciale in oro bianco e topazi blu e bianchi
Anello in oro bianco e topazi blu e bianchi
Anello in oro bianco e topazi blu e bianchi

Traveling with Latitude Jewelry

The things you like are taken on the fly. In some cases literally. Brazilian designer Gabriela Rodrigues, known as Gabi, founded Latitude Jewelry in 2019, with a link on the fly. Gabriela has a passion for aviation and travel, inherited from her mother Lúcia, who was an air traffic controller. Gabi also became an air traffic controller and worked in the aviation industry for many years, traveling all over the world. When she landed, she thought of a jewelry brand that already from her name recalled the sense of travel: Latitude Jewelry.

Collane e anello in oro 18 carati e lapislazzuli
Collane e anello in oro 18 carati e lapislazzuli

The jewels are also linked to the theme, such as the Around The World range, the brand’s symbolic collection, with maps of the globe transformed into jewels. The pendants are made of 18-karat gold and lapis lazuli, turquoise, onyx, white or smoky quartz. In addition to the pendants, the brand offers rings in 18-karat gold and set on an intense blue lapis lazuli or on a transparent quartz. The Greater Love of the World locket is crafted in 18k white gold or 925 sterling silver and features the world carved in contrasting 18k yellow gold on one side and the compass rose motif on the other.
Collana in oro con pendente apribile
Collana in oro con pendente apribile

Collana con Around The World, in oro e lapislazzuli
Collana con Around The World, in oro e lapislazzuli
Collane con pendente di Latitude Jewelry
Collane con pendente di Latitude Jewelry
Gabriela Rodrigues
Gabriela Rodrigues

Shells and diamonds, the Aron & Hirsch formula




From Brazil to the tribes living along the Omo Valley, southern Ethiopia: the bond that brought Aron & Hirsch to Africa is unusual, where she found inspiration for their jewelry worn by women who live that remote region. The Brazilian brand, based in Sao Paulo and Rio De Janeiro, has developed jewels that focus on the contrast of precious stones, such as emeralds, diamonds, topazes, coral, turquoise, peridot, jade, and shells. In short, a contamination between luxury and ethnic traditions.

Anello in oro con conchiglia ciprea, zaffiri, smeraldo
Anello in oro con conchiglia ciprea, zaffiri, smeraldo

The Maison, founded in 2011 by friends Taísa Hirsch and Sandra Aron, focuses on wearable but also original jewels. Passionate about stones, Taísa and Sandra have decided to unleash irreverence and creativity, together with the care for the quality of the jewels. Taísa deals with stones, thanks to training at the Gia (Gemological Institute of America), while Sandra has put her experience in the business to good use. The combination has convinced a good number of celebrities, such as Kate Moss.

Orecchini in oro 18 carati, zaffiri
Orecchini in oro 18 carati, zaffiri
Collana con conchiglie ciprea, oro, gemme
Collana con conchiglie ciprea, oro, gemme
Orecchini in argento con bagno rosa opaco
Orecchini in argento con bagno rosa opaco
Orecchini con oro, tormalina, diamanti
Orecchini con oro, tormalina, diamanti
Anello in oro 18 carati, perla, zaffiri rosa e smeraldo
Anello in oro 18 carati, perla, zaffiri rosa e smeraldo

Orecchino in oro 18 carati, zaffiri colorati, smeraldo e diamanti
Orecchino in oro 18 carati, zaffiri colorati, smeraldo e diamanti







Dorion Soares’ Dream Gems




High-end jewels, with exceptional gems: they are found in Vitória, a city in Brazil, capital of the State of Espírito Santo, 500 kilometers north of Rio de Janeiro. in the city center is the Dorion Soares boutique. The founder, however, was born in Teófilo Otoni, a city in the state of Minas Gerais, which is also the Brazilian capital of precious stones. A material, precious stones, that he has known since he was a child: his family has a long tradition in the colored gems market. For this reason, his jewels are full of stones such as paraiba tourmalines, rubellites, emeralds, as well as diamonds. He himself combined the gem trade with that of the jeweler.

Anello in oro bianco, con rubellite, diamanti e smeraldi
Anello in oro bianco, con rubellite, diamanti e smeraldi

His rings, necklaces and earrings are unique pieces, with original designs and, above all, of great visual impact. Dorion Soares closely follows the entire production process of the pieces, from the cutting and polishing of the gems to the final finish. The result is jewels that belong to the category of special pieces.
Orecchini in oro rosa con rubellite e diamanti
Orecchini in oro rosa con rubellite e diamanti

Anello in oro bianco, rubellite e rubini
Anello in oro bianco, rubellite e rubini

Collana con pendente in oro rosa, rubellite e diamanti
Collana con pendente in oro rosa, rubellite e diamanti

Dorion Soares
Dorion Soares
Orecchini in oro bianco, diamanti e smeraldi
Orecchini in oro bianco, diamanti e smeraldi

Anello in oro rosa, rubellite e diamanti
Anello in oro rosa, rubellite e diamanti

Anello in oro bianco, diamanti, tanzanite e tormalina paraiba
Anello in oro bianco, diamanti, tanzanite e tormalina paraiba







The law of colors by Larissa Moraes




Vincent Van Gogh is famous for his paintings, which have as their main subject the countryside around Arles, in Provence. But now the colors of her palette have been reborn in Brazil thanks to Larissa Moraes and her jewels. It is no coincidence that the designer from Brasilia, who gave her name to her Maison, was born into a family of artists. One of her collections is, in fact, dedicated to the Dutch painter in love with the sunny landscapes of southern France.

Orecchini Sunflower, in oro, citrini e diamanti gialli
Orecchini Sunflower, in oro, citrini e diamanti gialli

For example, with the Rosebush necklace, inspired by Van Gogh’s Rosebush in Blossom work and the Sunflowers earrings, which showcase the many yellow shades of this flower in a series of citrines and yellow diamonds. The precious stones overlap creating a 3D effect, reflecting the idea of ​​sunflowers and their numerous layers, to emulate the painting. A matte finish with lines represents the leaves while a glossy finish is used to represent the branches.
Collana Rosebush, in oro 18 carati e perle
Collana Rosebush, in oro 18 carati e perle

Although the vocation between jewelry and painting is testified by impeccable jewelry, Larissa had chosen to pursue a career in the law: she worked for many years as a legal assistant in the Brazilian Senate and in the federal government in Brasilia, the capital of the state. South American. But, in the end, she won the law of her passion: she started designing full time in late 2018 and in March 2020 Larissa won gold in the Design Award and Competition and later in the same year she won MJSA Vision Awards First and Second Place in the Professional Excellence, in the Business category and honorable mention.

Orecchini ispirati ai garofani in oro, ioliti e ametiste di diverse sfumatura
Orecchini ispirati ai garofani in oro, ioliti e ametiste di diverse sfumatura
Orecchini ispirati agli iris con diamanti blu, zaffiri blu, apatiti, topazi London, Swiss e Sky
Orecchini ispirati agli iris con diamanti blu, zaffiri blu, apatiti, topazi London, Swiss e Sky
Orecchini ispirati ai fiori di mandorlo, in oro 18 carati, tormaline rosa, zaffiri rosa, morganiti e diamanti rosa
Orecchini ispirati ai fiori di mandorlo, in oro 18 carati, tormaline rosa, zaffiri rosa, morganiti e diamanti rosa
Orecchini ispirati ai fiori selvatici in oro e giada della Malesia
Orecchini ispirati ai fiori selvatici in oro e giada della Malesia

Orecchini Salvias in oro 18 carati e rubini
Orecchini Salvias in oro 18 carati e rubini

Orecchini in oro e smeraldi by Larissa Moraes
Orecchini in oro e smeraldi by Larissa Moraes







The architectures of Gaudì in the collection of Carla Amorim




Carla Amorim is a Brazilian designer who follows a path a little different from that of her colleagues. Perhaps she too depends on her religious faith, which she openly manifests and which has inspired several jewelry collections. But the Christian faith is not the only source of interest. The designer must also be fascinated by the world of architecture, but of a particular type, out of the ordinary. Her Maison has recently launched a collection dedicated to Antoni Gaudì (1852-1926). It is worth remembering, for those who have never visited his works in Barcelona, ​​that Gaudì was a Spanish architect, Catalan, considered an exponent of modernism, but with a completely eclectic interpretation. Seven of the buildings he designed in the Catalan city are Unesco heritage.

Orecchini Parc Güell in oro e pietra luna
Orecchini Parc Güell in oro e pietra luna

In any case, the collection of Carla Amorim dedicated to Gaudì has nothing extravagant: it offers earrings, rings and necklaces in rose gold, with the use of stones such as diamonds, peridot, morganite and chrysoprase. Each jewel, however, has the name of one of the architect’s works.
Collana Casa Milà, con crisoprasio e peridoto
Collana Casa Milà, con crisoprasio e peridoto

Orecchini della collezione Gaudì  in oro rosa e diamanti
Orecchini della collezione Gaudì in oro rosa e diamanti
Orecchini in oro rosa e morganite
Orecchini in oro rosa e morganite
Orecchini Casa Milà con peridoto e crisprasio
Orecchini Casa Milà con peridoto e crisprasio
Anello Casa Milà con crisoprasio e peridoto
Anello Casa Milà con crisoprasio e peridoto

Anello Terazza di Gaudì in oro rosa e morganite
Anello Terazza di Gaudì in oro rosa e morganite







Jack Vartanian’s Gems




The glam jewels of the Brazilian designer Jack Vartanian

Brazil has long been one of the countries with the largest number of high-end jewelers, perhaps also thanks to the gem mines found in some areas. This is why a small group of designers has grown up capable of making the eyes of many women shine beyond the borders of Brazil. One of these is Jack Vartanian, who founded his brand in San Paolo in 1999. Born in Beirut into a family of Armenian origin (he has a brother, Ara Vartanian, also a jewelry designer, but with whom he has broken up relations for years), who traded in precious stones, he moved to Brazil when he was two years old. and has continued in the wake of tradition.

Orecchini con diamanti e rubini
Orecchini con diamanti e rubini

Gold and black rhodium are thus combined with black and white diamonds, emeralds, rubies and sapphires. If you look at the ears, necks and hands of celebrities like Kate Moss, Emma Stone and Miley Cyrus to Sofia Vergara and Jennifer Lopez, you might find a piece of jewelry created by Jack Vartanian. The long journeys alongside his father in search of the best stones were his university. Now he re-evaluates that period, the seventies and eighties, which are still a source of inspiration for his collections. In which pieces that reflect the spirit of those years often stand out, such as the ring and bracelet in gold and black leopard spots, to be exhibited perhaps in pairs. Or the tourmalines composed to form a “z”. Which is a letter from the word Brazil.
Anello Blossom in oro giallo
Anello Blossom in oro giallo

Anello Celebrate in oro bianco e smeraldi
Anello Celebrate in oro bianco e smeraldi
Orecchini a frange in oro bianco e diamanti
Orecchini a frange in oro bianco e diamanti
Orecchini in oro giallo e bianco con smeraldi e diamanti brown
Orecchini in oro giallo e bianco con smeraldi e diamanti brown
Orecchini in oro bianco e zaffiri di 4,56 carati
Orecchini in oro bianco e zaffiri di 4,56 carati

Orecchini con tormaline verdi
Orecchini con tormaline verdi







The beach on your wrist with Hipanema

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It is the most famous beach in the world: the strip of sand on the sea that bathes Rio de Janeiro. And Hipanema is the brand born in Paris, but created by two young women who, they specify, live in the French capital in arrondissements 7 and 18, Jenny and Delphine. After their trip to Brazil, a decade ago, they decided to bring colorful glamor to the world of European bijoux.

Collana girocollo con dettagli in oro 14 carati, composta da rondelle di pietre semipreziose nei toni del blu, kaki, diaspro rosso, rosa fucsia e turchese
Collana girocollo con dettagli in oro 14 carati, composta da rondelle di pietre semipreziose nei toni del blu, kaki, diaspro rosso, rosa fucsia e turchese

Result: warm and bright colors, carioca fantasy, but with a Parisian taste. In short, everyone likes them. The brand has established itself first of all for the bracelets, very simple, rich in fringes, colors, gilding, ribbons, cords and shells. The jewels also have a magnetic closure which makes it easy to wear them. In addition to bracelets, rings, necklaces and earrings also follow the same playful style. The materials used immediately recall the atmosphere of Rio and Bahia and nobody said that you can worn only one at a time. They are also sold online.

Anello in argento dorato
Anello in argento dorato
Anello dorato e strass
Anello dorato e strass
Bracciale piccolo con dettagli in oro 14 carati realizzato con fili nei toni del blu turchese, nero, argento e oro
Bracciale piccolo con dettagli in oro 14 carati realizzato con fili nei toni del blu turchese, nero, argento e oro
Bracciale brasiliano multicolore con strass
Bracciale brasiliano multicolore con strass
Bracciale multicolore Frisbee
Bracciale multicolore Frisbee

Collana Boomerang con pietre multicolori
Collana Boomerang con pietre multicolori






The gems of Kika Alvarenga

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News is scarce, but there is a lot to observe and, perhaps, wear in Kika Alvarenga’s work. She is one of the few designers who handcraft the prototype of the jewels, ready for the subsequent finishing. You started your business in 2017 and work in Belo Horizonte, the Brazilian capital of the state of Minas Gerais, the second most populous area in Brazil and, above all, the one where there are numerous gem mines. Moreover, Kika Alvarenga is known to have graduated from Central Saint Martins University of Arts in London and, as she immediately appears from her jewels, she has a particular attention to semi-precious stones, such as tourmalines.

Anello Tucum in oro 18 carati e quarzo
Anello Tucum in oro 18 carati e quarzo

For her collections, the designer also uses both silver and gold, sometimes rhodium-plated, but her work is concentrated on the stones. She loves to highlight the color of the gems, but also the imperfections. A passion that she was born after a trip to Diamantina, in Minas Gerais, where she saw a gold mine up close and was fascinated by the stories and tools used in the extraction of the stones.
Orecchini Envolto in oro 18 carati e quarzo
Orecchini Envolto in oro 18 carati e quarzo

Orecchini Duo Quadrado in oro 18 carati e tormalina verde
Orecchini Duo Quadrado in oro 18 carati e tormalina verde
Anello Duo Trama in oro 18 carati e tormaline
Anello Duo Trama in oro 18 carati e tormaline
Orecchini Fire in oro 18 carati e tormaline
Orecchini Fire in oro 18 carati e tormaline
Anello con tormalina e quarzo a sostegno dell'Ucraina
Anello con tormalina e quarzo a sostegno dell’Ucraina
Anello Moita in oro 18 carati, diamanti e tormaline
Anello Moita in oro 18 carati, diamanti e tormaline

Catena in oro con quarzo
Catena in oro con quarzo







Together for Prasi

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Put together the first letters of the surnames of Mariana Prates and that of Helena Sicupira and you will have the word Prasi. Not only. You will also have a young Brazilian jewelry company that blends the two souls of the great South American country: Helena and Mariana were born in Rio de Janeiro, but work in Sao Paulo. Another aspect unites them: they come from experiences not strictly linked to the world of jewelry, but architecture, art and design, which are the guidelines of the brand. The first collection, for example, was inspired by the airport atmospheres that marked the move from Rio to São Paulo. Their jewels are top of the range: 18K gold, refined design and precious stones, such as emeralds.

Anello Santos Dumont in oro 18 carati e smeraldi
Anello Santos Dumont in oro 18 carati e smeraldi

Prasi’s birth seems almost accidental: Mariana studied journalism in Brazil, while Helena was educated in industrial design, but graduated from Studio Berçot in Paris. The birth of Prasi is quite recent: 2019 and the first collection was presented in a showroom in Paris. A move that probably served to make itself immediately appreciated by an international audience.
Collana a catena Mangueira fatta a mano in oro 18 carati
Collana a catena Mangueira fatta a mano in oro 18 carati

Anello Dois in oro rosa e giallo 18 carati
Anello Dois in oro rosa e giallo 18 carati
Ciondolo a cuore in oro e malachite
Ciondolo a cuore in oro e malachite
Girocollo in platino, oro giallo 18 carati e diamanti
Girocollo in platino, oro giallo 18 carati e diamanti
Orecchini in oro bianco e diamanti
Orecchini in oro bianco e diamanti
Bracciale Santos Dumont in oro giallo 18 carati e smeraldi
Bracciale Santos Dumont in oro giallo 18 carati e smeraldi
Orecchini Santos Dumont in oro giallo e bianco 18 carati e smeraldi
Orecchini Santos Dumont in oro giallo e bianco 18 carati e smeraldi







Yael Sonia’s movements

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The geometrical and kinetic jewels by Brazilian Yael Sonia, who has known success in New York ♦

There are children who never are stop. But there are also jewels that are always on the move. Gold and precious stones that are always active are the elements that distinguish the work of a successful designer, quite original: Yael Sonia. Brasilian of Sao Paulo, in 2003 she opened a boutique in downtown New York, successfully. His strange, but very intuitive insight stems from his studies: the Parsons School of Design in New York, but also mathematics. The union of art and scientific calculus has allowed her to create jewels that play on volumes, but also on movement within them, with stones that can swing back and forth as they would be on rails. This kind of jewelery, called Spinning, has become a model also sought after by many Hollywood stars.

Yael Sonia has a style that has evolved over time, is changed from pieces which were small sculptures or, rather, miniature architectures, to a genre that combines artistic creation with portability. The fact of working in Brazil, then, has added the possibility of having a large variety of gems, often tailored to their jewelery. And commensurate with the difficult and refined workmanship of his pieces, especially bracelets and rings, are the prices: it ranges from a minimum of about $ 2,000 to tens of thousands.

Anello Solar Duo in oro 18 carati e tormalina verde
Anello Solar Duo in oro 18 carati e tormalina verde
Anello Lunar in oro giallo con ametista
Anello Lunar in oro giallo con ametista
Orecchini Eclipse in oro giallo, diamanti, perle Akoya
Orecchini Eclipse in oro giallo, diamanti, perle Akoya
Bracciale Eclipse in oro giallo con diamanti e perle Akoya
Bracciale Eclipse in oro giallo con diamanti e perla Akoya
Orecchini in oro rosa e perle Akoya
Orecchini in oro rosa e perle Akoya
Bracciale in oro 18 carati, diamanti e acquamarina
Bracciale in oro 18 carati, diamanti e acquamarina

Anello in oro con amazonite
Anello in oro con amazonite







The Transparency of Vianna




In Brazil, but also in the United States, the Vianna brand is associated with jewelry made up of large gems. It is no coincidence that the company was born in the Brazilian state where the largest number of mines are concentrated, around Belo Horizonte. The story began when Raymundo Nonato Vianna, a goldsmith craftsman, founded the family-run jewelry store. The company was then led by Raymundo, Ricardo and Romulo Vianna, who founded Vianna Brasil in 1984, based in Belo Horizonte. Success then prompted them to multiply their activities, particularly in the US, in Florida, where the company has opened an office, while the jewels are distributed throughout the country.

Anello in vermeil con quarzo fumé rosa
Anello in vermeil con quarzo fumé rosa

Alongside high-end jewels, the company has also launched Vianna Fashion, a brand that offers equally interesting jewels, but with less expensive materials, such as vermeil (gold-plated silver) and large, but more affordable stones, such as smoky quartz. amethyst or topaz. An example is the Trasparenza collection (written like this, in Italian), which offers rings and earrings that enhance the clarity of colored stones.
Orecchini in vermeil con ametista
Orecchini in vermeil con ametista

Anello Trasparenza con ametista
Anello Trasparenza con ametista
Anello Trasparenza con quarzo oliva
Anello Trasparenza con quarzo oliva
Bracciale in argento rodiato con topazio
Bracciale in argento rodiato con topazio
Orecchini in vermeil con citrino
Orecchini in vermeil con citrino

Orecchini in vermeil con quarzo oliva
Orecchini in vermeil con quarzo oliva







The jewels of the gem hunter Judy Geib

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The adventurous emeralds (and all the rest) of the gem hunter Judy Geib ♦ ︎

From Pennsylvania to New York to look for emeralds. All right, there are no green stone mines in Manhattan, but the jewels of Judy Geib are found, which has a special passion for emeralds. In fact, she uses them extensively for her collections. The stones have fascinated the designer since she was a child, when she collected minerals. But Judy Geib’s life changed dramatically when, at some point in her life, she followed her family to Brazil, while Judy was a teenager. If you add to this the studies of art and design, you understand why at some point decided to work herself with metal and precious stones. In 2002 she launched his first collection of pieces at the Barneys (a chain of luxury stores) in New York.

Collana con smeraldi colombiani, oro a 22 e 18 carati
Collana con smeraldi colombiani, oro a 22 e 18 carati

Judy Geib’s jewels are at the same time precious and light-hearted. A bit flower power, a little Coachella, a little ethnic, with a thought at work by Suzanne Belperron. But with gold that, sometimes, is used in its purest, 24-carat state. Or oxidized silver with almost baroque processing. In addition to emeralds, his favorite stone, she travels the world in search of paraiba tourmalines, rubies, sapphires, aquamarines, kunzites, pink and green tourmalines. However, her favorite destination for emeralds is Colombia. Not without some misadventure, she says.

Orecchini con smeraldi colombiani su oro 22 e 18 carati
Orecchini con smeraldi colombiani su oro 22 e 18 carati
Collana in oro 22 e 18 carati, argento, con opale nero
Collana in oro 22 e 18 carati, argento, con opale nero
Orecchini Triangular con opale nero
Orecchini Triangular con opale nero
Orecchini Swoosh Extravagant in oro e diamanti
Orecchini Swoosh Extravagant in oro e diamanti
Collar Peter Pan in oro 18 carati e rubini
Collar Peter Pan in oro 18 carati e rubini

Collar Peter Pan in oro 18 carati
Collar Peter Pan in oro 18 carati







The thread of Maria Frering’s design

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Ten years ago, from a very young age, the Brazilian Maria Frering was Dior’s ambassador as a New Generation Girl. Today she has become a fashion jewelry designer, and this it’s no surprise. Maria Frering, who grew up in Rio de Janeiro, is a celebrity known for her beauty. She is the granddaughter of the socialite Carmen Mayrink Veiga and daughter of the actress Antonia Frering, she has four-year-old twins, the result of her marriage to Lucas Câmara. In short, she is a celebrity not only in Brazil, she too because she alternates periods in New York.

Orecchini in bronzo placcato oro ricamato a mano con fili di cotone egiziano
Orecchini in bronzo placcato oro ricamato a mano con fili di cotone egiziano

Graduated in economics, Maria Frering immediately discovered the passion for jewelry, which she started making in 2018. Rings, necklaces and earrings are inspired by the slow fashion movement, which promises slower production and enhances the production chain, respecting the environment and culture. For this he involved in the production Coopa-Roca, a social enterprise born in 1981 in the Rocinha favela and which since 2015 has been present in a central area of ​​Rio de Janeiro, where textile artisans from various low-income areas of the city of Rio de Janeiro.
Anello in bronzo con placcatura in oro giallo
Anello in bronzo con placcatura in oro giallo

The fabric, in fact, is an integral part of the bijoux in plated bronze or silver proposed by the Brazilian brand. Bright colors, geometric designs and a design that looks more Scandinavian than Brazilian make up the style of the Maison. And on the metal the embroidery has developed in a unique technique that adapts to the surface of the jewel.
Anello in bronzo placcato oro con agata bianca, con filo di cotone egiziano blu
Anello in bronzo placcato oro con agata bianca, con filo di cotone egiziano blu

Collana in bronzo placcato oro con ametista, filo di cotone egiziano
Collana in bronzo placcato oro con ametista, filo di cotone egiziano
Collana in bronzo placcato oro con pietre hawlita, filo di cotone egiziano
Collana in bronzo placcato oro con pietre hawlita, filo di cotone egiziano
Orecchini in bronzo placcati argento
Orecchini in bronzo placcati argento

Orecchini in bronzo placcato oro con avventurina, filo di cotone egiziano
Orecchini in bronzo placcato oro con avventurina, filo di cotone egiziano

Maria Frering (da Instagram)
Maria Frering (da Instagram)







The poetic hope of Carla Amorim




A poet gives away the most precious jewel: hope. And a jewelry designer transforms this feeling into a collection: this was Carla Amorim‘s inspiration. The collection is Esperança. The designer is one of the big names in Brazilian jewelry, known for having her creative work based on nature, architecture and religiosity. But not only. “I entered the universe of Cora Coralina, and she continues to be enchanted by her wisdom. She touched my heart with words full of hope, which is all we need for the time we are passing, ”explained the designer.

Anello con diamanti e smeraldi
Anello con diamanti e smeraldi

Cora Coralina is the pseudonym of the Brazilian writer and poet Anna Lins dos Guimarães Peixoto Bretas, who passed away in 1985. She is considered one of the most important Brazilian writers: her first book (Poemas dos Becos de Goiás and Estórias Mais) was published in 1965. But don’t think of an intellectual locked in her ivory tower. Cora Coralina spent her working life working as a pastry chef in a small bakery. And the jewels? They are made of gold, with delicate metal processing and with the addition of diamonds, emeralds, tourmaline. The hope is also to be able to wear them.
Bracciale in oro bianco e. diamanti
Bracciale in oro bianco e diamanti

Earcuff in oro bianco e. diamanti
Earcuff in oro bianco e diamanti
Orecchini in oro bianco e diamanti
Orecchini in oro bianco e diamanti
Anello in oro bianco e tormalina Paraiba
Anello in oro bianco e tormalina Paraiba
Orecchini in oro rosa, diamanti e rubini
Orecchini in oro rosa, diamanti e rubini

Orecchini in oro bianco, diamanti e smeraldi
Orecchini in oro bianco, diamanti e smeraldi







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