Technology to the rescue of the overly traditional world of jewelry: a platform arrives to use the blockchain ♦ ︎
An international platform for companies that want to innovate in the jewelry business. To promote it are two subjects that have ties with the world of jewelry: Czar Capital and Eternity Ventures. The first is a financial company, an investment vehicle owned by the Kothari family, which controls high jewelery brands such as Entice and Vak. Eternity Ventures is a hi-tech company founded by a family that has five decades of industry knowledge and describes itself as a “decentralized incubator for blockchain startups that create applications on the æternity platform”. In short, a company that promotes activities related to technology.
Blockchain technology has been adopted by other companies in the sector, such as De Beers. For jewelry, the function of a blockchain is to keep a safe track of all the steps of a product, for example gold or precious stones.
In short, from what we can understand, the platform is aimed at companies that want to use the traceability system of jewelry, metals or stones, but do not have the ability to create a network based on the blockchain system.
“As stakeholders in this field, we are motivated to support new ideas and entrepreneurs. It is our responsibility to stimulate and encourage our colleagues to look beyond what many talented individuals consider to be a stagnant and traditional activity “was the joint statement by the two companies to present the initiative.
“Regardless of whether you are an entrepreneur with funding requirements or a semi-funded start-up looking for value-added partners, the Jewelry Innovations platform could be the right platform. The goal is to accelerate the ideas of success in our sector “.
