Kothari

Entice, teacher of luxury

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Necklaces and earrings royals: the new diamonds by Entice shine even more.
Since 2004 Entice has become the brand of Indian family Kothari, from Jaipur, who with KGK Group has been active for decades (and still is) in the gems trade. The debut marked the high-end jewelery, and took place under the sign of luxury, precious stones, but also a design that does not yield almost never the oriental taste, sometime a bit too convoluted to please the Western women. And to say that Entice chose as an alternative basis to its Indian origin the city of Hong Kong.

Orecchini pendenti con diamanti
Orecchini pendenti con diamanti

La Maison has the advantage, however, to do everything alone, from the choice and the purchase of stones, to design, to the manufacture to make the jewelry, such as those presented. The activities of Entice are guided by the creative director, Manju Kothari, who also coordinates the five boutiques in Hong Kong and India (Jaipur, New Delhi, Mumbai and Bangalore). Entice relies on two factors: the exclusive design and a competitive price compared to similar classes of jewelry, made of large diamonds, stones and high quality only.

Bracciale in oro rosa con rubini e diamanti
Bracciale in oro rosa con rubini e diamanti
Collana in oro rosa e diamanti
Collana in oro rosa e diamanti
Orecchini in oro rosa e diamanti
Orecchini in oro rosa e diamanti
Orecchini in oro bianco e diamanti
Orecchini in oro bianco e diamanti
Orecchini pendenti in oro rosa e diamanti
Orecchini pendenti in oro rosa e diamanti

Orecchini in oro rosa e diamanti
Orecchini in oro rosa e diamanti







A hi-tech platform for jewelers





Technology to the rescue of the overly traditional world of jewelry: a platform arrives to use the blockchain ♦ ︎

An international platform for companies that want to innovate in the jewelry business. To promote it are two subjects that have ties with the world of jewelry: Czar Capital and Eternity Ventures. The first is a financial company, an investment vehicle owned by the Kothari family, which controls high jewelery brands such as Entice and Vak. Eternity Ventures is a hi-tech company founded by a family that has five decades of industry knowledge and describes itself as a “decentralized incubator for blockchain startups that create applications on the æternity platform”. In short, a company that promotes activities related to technology.

Blockchain technology has been adopted by other companies in the sector, such as De Beers. For jewelry, the function of a blockchain is to keep a safe track of all the steps of a product, for example gold or precious stones.

De Beers, anello della linea Awakening
De Beers, anello della linea Awakening

In short, from what we can understand, the platform is aimed at companies that want to use the traceability system of jewelry, metals or stones, but do not have the ability to create a network based on the blockchain system.

“As stakeholders in this field, we are motivated to support new ideas and entrepreneurs. It is our responsibility to stimulate and encourage our colleagues to look beyond what many talented individuals consider to be a stagnant and traditional activity “was the joint statement by the two companies to present the initiative.

“Regardless of whether you are an entrepreneur with funding requirements or a semi-funded start-up looking for value-added partners, the Jewelry Innovations platform could be the right platform. The goal is to accelerate the ideas of success in our sector “.





Orecchini chandelier in oro giallo e diamanti
Entice, orecchini chandelier in oro giallo e diamanti

Orecchini con diamanti bianchi e gialli, smeraldi
Entice, orecchini con diamanti bianchi e gialli, smeraldi

La modella indiana Dia Mirza (a sinistra) con Manjiu Kothari
La modella indiana Dia Mirza (a sinistra) con Manjiu Kothari

Desert Rain Ring, rose cut diamonds, su oro rosa spazzolato
Vak, Desert Rain Ring, rose cut diamonds, su oro rosa spazzolato

Vak, anello con diamanti e smeraldo
Vak, anello con diamanti e smeraldo







Collectible Jewels in GemGenève





In Geneva, a new appointment with collectible jewelery and selected gems: GemGenève ♦ ︎
So far, the highlights of high-end jewelry have been few: Baselworld, first of all, a unique story, now resized. Then, in different ways and situations, VicenzaOro, Jck and Couture in Las Vegas, to which was added the Hong Kong Fair and, finally, Dubai. Beyond these events there was also the Sihh, Salon International de la Haute Horlogerie Genève, centered however above all on the market of high-end timepieces. Now the world of jewelery and gem fairs has one more rival: GemGenève. The event is promoted by jewelers and merchants from Geneva, with over 70 years of experience: Thomas Faerber, owner of the fourth generation of the Faerber Collection, and Ronny Totah, co-owner of Horovitz and Totah. The initiative also marks a marked split-up from Baselworld, considered unattractive for antique or collectible jewelery.

Pendente di Nadia Morgenthaler
Pendente di Nadia Morgenthaler

The appointment
The city that is the capital of watchmaking is also home to refined merchants of gems and vintage jewelry. Switzerland itself seems to symbolize this mix of discretion and luxury, of elegance, but also of business. GemGenève is considered by the organizers a new kind of fair, “a new approach aimed at revealing the true spirit of the jewelry world, showing off its experience and excellence”. GemGenève will be an intimate, elegant, contemporary and user-friendly show with a hundred high-level exhibitors. The fair will be held from 10 to 13 May at the Geneva Palaexpo. An opportunity for those who love precious stones, diamonds and pearls, antique jewelry, but also contemporary design jewels.
Beware of the date: it is no coincidence that the days coincide with the main auctions of jewelry and watches in Geneva, which attract the best buyers in the world, those of the Magnificent Jewels of Christie’s and Sotheby’s. And, not by chance, Christie’s has looked kindly at the initiative, with a non-secondary participation and a stand. Some names among the hundred participants: Nadia Morgenthaler, Fabio Salini, Kothari, David & Sohn, Gorgoglione. Monica Battistoni




Croce con diamanti e zaffiri di Gorgoglione
Croce con diamanti e zaffiri di Gorgoglione
Collana in oro e diamanti firmata René Boivin
Collana in oro e diamanti firmata René Boivin
Orecchini in oro di Phillips
Orecchini in oro di Phillips
Pendente con perla e diamanti di Gorgoglione
Pendente con perla e diamanti di Gorgoglione

Anello con grande diamante fancy intense yellow
Anello con grande diamante fancy intense yellow

Nadia Morgenthaler, anello com spinello, perla e diamanti
Nadia Morgenthaler, anello com spinello, perla e diamanti

Orecchini a forma di anemoni
Orecchini a forma di anemoni