Salvini, group brand Damiani, launched an initiative in favor of Sierra Leone, the African country among the poorest. The project involves the construction of a village self-sustainable. One way to try to solve the underlying problem of the African people. The proposal is called Win a Diamond with Rice – Rice shining, and takes place through a sweepstakes activated during Expo 2015 in Milan. Those who buy the packages of rice Vialone Nano, a good quality of rice, coming from the rice fields of the lower Veneto, can find a diamond Salvini. In all, are ten the packs fortunate. The proceeds from the sale of “rice that shines”, in collaboration with Ente Fiera di Isola della Scala, will be donated to the Club Smart Farm Village. It is a project of “smart farm”, which aims to create a village in Sierra Leone to be self-sustainable thanks to the production of rice. Eliminate hunger, thirst and malnutrition is one of the objectives of Expo Milano 2015. Federico Graglia
