It’s time for the truth: it opens the new VicenzaOro, the largest event dedicated to the jewelery in Italy and, along with Baselworld, in Europe. Not only: VicenzaOro has long since become the national team of the industry, a standard-bearer who led the Italian goldsmith excellence through deserts and oceans, from Dubai to Panama, from Hong Kong to San Paolo. But now is the most difficult test: to convince buyers and enthusiasts, dealers and collectors, that the revolution works. Only the numbers in the end, they will say if the radical change, starting from the name change (VicenzaOro The Boutique Show, 23 to 28 January 2015) works or not. While waiting, we summarize what you will find in the Vicenza Fair.
Six districts
“We have reorganized the 12 kilometers of corridors VicenzaOro according to a distribution by sector more dynamic and efficient, attentive to the international application,” he explained Corrado Facco, director general of the Vicenza Fair, to Gioiellis.com. “Each of the three districts of the jewelry, Icon, Creation and Look, corresponds to a set of values that characterize the space immediately and the exhibitor. So, not only visibility, but also the ability to customize the brand in a specific field, which inevitably leads to an enhancement of the company. ”
Icon. This is the area given to the most prestigious boutiques and the store of the world’s great cities.
Creation. Here are the companies related to the goldsmith tradition of the districts.
Look. Area for companies and designers working on research and design.
Essence. This part of the fair is in turn divided into Components and Precious Gem & Diamonds: is obviously directed to companies that deal with stones and components.
Expression. Involves those who are active in visual merchandising, packaging and communication.
Evolution. Area rather heterogeneous, combining raw materials with the tools for processing.
You can download the map here.
OPENING HOURS:
23 to 27 January 2015: 9:30 to 18:30
January 28, 2015: 9:30 to 16:00
