A Philo that goes from Milan to Baselworld with new collections of jewelry. Images and prices.
Sign of the times: Baselworld was once a show dedicated to the fine or high jewelry. Today, however, it is democratically enlarged to the design objects. To the bijoux, in a nutshell, that now find their space in the stand of refined Swiss show. Among the brands present this year, for example, there is Philo. The Philo brand was born in Milan (we have already spoken here) and is not the classic fruit of goldsmith tradition, but a product designed by Gubo study , specializing in fashion design and luxury accessories and already creator of brands like Opsobjects, other ready-to-wear costume jewelery. As means the name of the brand, Philo, the jewels are born from a particular craft process, with “a special alloy of gold, a spinning process that goes through several stages of processing.” The gold is 9 carats. It is created by melting the metal groove, which is still hot and malleable worked in the mill up to the square cross section of 1 mm side, through two annealing, and eight rolling passes. At the end of the technical explanation is obtained by a gold wire of 0.6 mm in diameter. At the wire, Philo, you can attach charms, in the form of small round stones or of silhouettes with the most disparate shapes. Prices are those of jewels, from 45 € for a pendant, up to 139 euro for the wire bracelet with small amethyst. It’s coming there is also a line with bracelets covered with leather at a price of 99 euro. Alessia Mongrando