The bracelets-watch by Yeprem: the brand famous for diamonds also counts the time ♦
Half a century ago, inspired by a gold bracelet given from her mother, the Lebanese-Armenian Yeprem Chakardemian founded the jewelry brand that bears his name. It was 1964. Having learned the art of jewelry, he has decided to make jewelery art. After he was apprentice, then jeweler, he showed his Maison around the world thanks largely jewels with white diamonds, and the company is managed now by the second generation of the family, with Loutfic Chakardemian. As often it happens, at some point in their lives the greats Maison of jewelry expanding their services with the proposal of watches-jewels.
So Yeprem presented at Baselworld Y-Momento. Five rich bracelets with a timepiece in the middle. But they are more jewels than watches: four are made of white gold, one with pink gold. Plus a large number of diamonds. Two models: Majestic White has automatic winding and white diamond marquise and round cut and 18 carat white gold. The Midnight Marvel line has smaller dimensions. Prices: the Yeprem bracelets-watches range from $ 20,000 up to 100,000. The Yeprem motto has always been: «Be the change you want to see in the world». The time for change has now a new time. Giulia Netrese
