De Beers - Page 2

Jewelery trends for 2021




Jewelery trends for 2021 according to De Beers. The big company, synonymous with diamonds, summed up its predictions in its latest Diamond Insight Flash report. The report is also a suggestion to those who produce the jewels: according to De Beers’ analysis, jewelers should take these indications into account. The research was conducted in collaboration with London-based fashion trends consultancy Adorn Insight. The company has been analyzing consumer demands since the start of the pandemic. The bottom line is that the virus outbreak will affect consumer trends in three key areas.

Collana e orecchini indossati
Collana e orecchini indossati, Pasquale Bruni

1 Increased appreciation for bespoke craftsmanship and design.
2 Purchases will be influenced by the desire for design and materials that are natural or that are perceived in accordance with nature.
3 Increase preference for non-fashion related jewelry.
Panthère Tropicale indossato
Orologio-gioiello Panthère Tropicale indossato

The research also notes that these trends were already present in the market, but that the pandemic made them emerge faster. Craftsmanship, authenticity and sustainability, combined with the desire to buy a jewel that remains precious over time are therefore aspects on which those who create jewels should adapt.

Bracciale indossato
Design unico: bracciale indossato by Bjørg

Bracciale e anello indossati
Pandora, bracciale e anello indossati

Collana e orecchini indossati
Sicis, collana e orecchini indossati

Orecchini, collana e anelli Messika indossati
Orecchini, collana e anelli Messika indossati

Gli orecchini indossati da Gwyneth Paltrow, con madreperla lavorata
Gli orecchini indossati da Gwyneth Paltrow, con madreperla lavorata, by Alex Soldier







The new past of Francesca Villa

/




The objects found and the new jewels by Francesca Villa, a designer who brings the past back to life ♦ ︎
For years, in Valenza, she has developed collections of jewelry for brands such as Louis Vuitton, Gucci, Asprey, De Grisogono, De Beers, Tiffany, Bulgari and American companies such as Bailey, Banks and Biddle, Mayors and Jlg. Then, Francesca Villa said stop. But not to jewelry: she decided to create jewelry for herself, with her own brand. After travel and travel, she returned near Valenza, in the small town of Solonghello. Far from the noise of the big cities, yet very close to the world.

Anello Cicely Mary Barker in oro 9 carati e zaffiro
Anello Cicely Mary Barker in oro 9 carati e zaffiro

The specialty of Francesca Villa, in fact, is traveling over time. Through the jewels, of course. In her travels he buys objects and figures from other eras and uses them for her collections, which are flanked by more traditional jewels, with gold and precious gems. One could say that the designer lives in the present with jewels like her jewels like spheres and triangles, and in the past with the Object Trouvé, unique pieces that become precious for the story they bring inside. “I recognize these fragments of their evocative power, because an object always refers to a subject, to us, to our lost and rediscovered time”, is his philosophy. ” It is therefore from the union between objéts trouvés and precious materials, through the skilful work of Italian master goldsmiths, that the jewel that I conceived is born and develops, an unexpected union between worlds far away but from whose union blossoms an unrepeatable object, that of its uniqueness makes an absolute value”. Lavinia Andorno

Anello da cocktail in oro 18 carati, smeraldo e cristallo
Anello da cocktail in oro 18 carati, smeraldo e cristallo

Orecchini in oro rosa 18 carati con osso e granato
Orecchini in oro rosa 18 carati con osso e granato
Orecchini in oro 18 carati con quarzo e zaffiri
Orecchini in oro 18 carati con quarzo e zaffiri
Orecchini in oro 18 carati con zaffiri rosa
Orecchini in oro 18 carati con zaffiri rosa
Anello in oro rosa 18 carati con zaffiri, smalto, madreperla
Anello in oro rosa 18 carati con zaffiri, smalto, madreperla

Anello da cocktail in oro rosa 18 carati, diamanti e zaffiri
Anello da cocktail in oro rosa 18 carati, diamanti e zaffiri







De Beers synthetic diamonds, right or wrong idea?

/

New laboratory diamonds from Lightbox, trademark of De Beers. But what if it’s a strange idea? ♦

Are synthetic diamonds, from a chemical point of view indistinguishable from natural ones, the future of jewelry? Opinions are divided. However, it is possible to reflect on what is happening. As we have already reported on gioiellis.com, the largest diamond trading company, De Beers, has decided to sell laboratory-created diamonds, that is synthetic. Thanks to a very substantial investment he therefore started producing and marketing non-natural stones.

Pendente in argento placcato oro con diamante sintetico da 1 carato
Pendente in argento placcato oro con diamante sintetico da 1 carato

The result is called Lightbox, a brand that in some countries, like Great Britain and the United States, has begun to make its way on the jewelry market. The diamonds are very similar to the natural ones, they are offered with different cuts (the last proposal is of cushion-cut stones) and also in color. And while a natural pink diamond could cost thousands to millions of dollars, Lightbox’s synthetic diamonds are sold for a few hundred euros. A bracelet with a pink diamond, for example, is sold in the US for 600 euros. More generally, these diamonds are sold for $ 800 per carat. An incredibly low price even for artificial diamond standards. Also because the stones are often mounted on silver and not on gold, to keep the price low.
Orecchini con diamanti di laboratorio Lightbox
Orecchini con diamanti di laboratorio Lightbox

With the premise that no one will ever be able to distinguish a natural diamond from an artificial one, except with a complicated gemological laboratory test, it is not surprising that Lightbox can succeed.
Catena in argento con diamanti sintetici di Lightbox
Catena in argento con diamanti sintetici di Lightbox

But is it a success even for those who sell jewelry? According to an analysis by the USA monthly Forbes, it could be a sensational own-goal. Especially if the artificial diamonds like those of Lightbox will be sold in jewelry and not only on online sites. According to De Beers, Lightboxes at low prices turn to the fashion accessories sector and not to the jewelery world. The data quoted by the American newspaper, however, cast doubt on this statement.
Anello Blue Moon
Anello Blue Moon

In October, De Beers announced a decline in diamond sales of 39% compared to the quarter, and 44% compared to a year ago. The company has indicated the uncertain global economy and tensions in Hong Kong as a cause. Yet brands like Bulgari have not encountered the same problems. On the contrary, the jewelry of the LVMH group sold more. In short, selling diamonds created in the laboratory may have been an unbrilliant move.
Bracciale con diamante rosa creato in laboratorio
Bracciale con diamante rosa creato in laboratorio

Orecchini con diamanti blu creati in laboratorio
Orecchini con diamanti blu creati in laboratorio







Stelo, Floro and Rozo: three new diamond cuts

/

Three new diamond cuts introduced by the Indian Hini Star. The record is 91 facets ♦ ︎

There are traditions that seem immutable. A diamond, for example, is forever. But only since, in 1947, De Beers launched an advertising campaign with this slogan. Even the most popular diamond cut, the brilliant, has no secular tradition, but began to spread only in the early 1900s.

Taglio Stelo, con 91 sfaccettature
Taglio Stelo, con 91 sfaccettature

But the evolution has not ended, according to the Hong Kong-based Indian diamond manufacturer, Hini Star. A few weeks ago, in fact, the company presented three new diamond cuts, which are part of a series called Optica. The three newcomers are called Stelo, Rozo and Floro, but the Optica series includes 18 new diamond cuts, which will be presented later.
rendering di un diamante con taglio Floro: 77 sfaccettature
rendering di un diamante con taglio Floro: 77 sfaccettature

According to Smit Virani, chief operating officer of Hini Star, each of the cuts in the series has patented symmetrical optical motifs that are the result of over 30 years of research, development and innovation. The cuts offer overall lighting performance that has never existed before. In any case, diamonds are offered with Giae certificate with a scientific evaluation regarding brightness (reflected light) and light symmetry. The new cuts, according to Hini Star, have been developed thanks to the new digital tools, which have allowed us to calculate new parameters that enhance the optical properties of the stone.
Taglio Rozo, con 56 sfaccettature
Taglio Rozo, con 56 sfaccettature

The reflections for the three cuts are also inspired by real images: star (Stelo), rosa (Rozo) and flower (Floro). Stelo has 91 facets, a record (the brilliant-cut diamond has 57). Rozo is limited to 56 facets, while Floro reaches 77: a possible result only with the new, modern diamond-cutting machines.

Taglio Stelo blu
Taglio Stelo blu







The charm of diamonds with Christie’s and De Beers





The secrets of diamonds in an exhibition organized in London by Christie’s and De Beers ♦ ︎

What is natural is unique. And if what is natural has also been created millions of years ago, the fascination increases. As in the case of precious stones and, more generally, of the world of minerals. It is a fascination that translates into collecting, high jewelry and, now, also into a public exhibition organized by Christie’s in collaboration with the De Beers group. The exhibition is called Rare Treasures of the Earth (8-12 November) and aims to unravel the mystery of nature’s most beautiful gems. Spoiler: he won’t succeed. The mystery of how a mixture of elements such as carbon or cadmium turn into something beautiful for human’s eyes is, in fact, unfathomable.

Diamante Fancy Vivid Pinkish Purple VS1, taglio rettangolare, 2 carati
Diamante Fancy Vivid Pinkish Purple VS1, taglio rettangolare, 2 carati

The coloured diamond is the world’s most valuable gemstone, an exclusive beauty revered for its rarity and individual colour expression. With a shared dedication to scholarship and expertise, we are delighted to collaborate with De Beers Group on our Private Sales Jewellery event, Rare Treasures of the Earth, exploring the origin, rarity and value of these extraordinary gemstones. The exhibition represents our annual public facing celebration of jewels, sharing insight into the stones at the heart of the jewellery we wear, admire and aspire to own.
Mei Giam, director of private sales of Christie’s Jewelery

This is a spectacle of fancy colored diamonds combined with rocks and rare minerals remains. De Beers, the largest group in the diamond sector, have studied an educational path to explain the qualities that are summarized in the famous four C. We open a parenthesis: curiously, De Beers started to produce and sell synthetic diamonds, with a curious marketing dissociation.

The Cullinan Dream, 24.18ct Fancy Intense Blue VS2 Rectangular Shaped Diamond
The Cullinan Dream, 24.18ct Fancy Intense Blue VS2 Rectangular Shaped Diamond

In any case, the exhibition can be useful to understand, for example, also the intricate process involved in polishing a colored diamond and to provide specialized evaluation demonstrations by the Institute’s specially trained selection team.

Christie’s and De Beers Group share a passion for the miracles of nature that are diamonds and how they play a central role in the luxury world. With De Beers Group’s diamond knowledge based on a legacy of more than 100 years at the vanguard of the industry, our leading Institute of Diamonds’ grading reports provide Christie’s collectors with the assurance and insight they are seeking about these exquisite gemstones. The Rare Treasures of the Earth exhibition represents a perfect partnership where both De Beers Group and Christie’s can bring their expertise to bear, and we look forward to developing our close relationship even further.
Jonathan Kendall, president of the De Beers Group Institute of Diamonds

Quattro purple diamonds
Quattro purple diamonds

On display there are rare pieces, such as The Cullinan Dream, a 24.18-carat deep-blue patterned VS2 rectangular diamond, extracted from the Cullinan mine in South Africa, formerly known as the Premier mine. The combination of dimensions, color and extreme rarity make the Cullinan Dream a truly exceptional diamond, extraordinary for its pure blue color and constantly strong in every aspect. Other exceptional gems include a 2.01 ct patterned intense pinkish-purple diamond, a 1.09 ct patterned purplish red diamond and a 1.42 ct vivid fantasy blue bluish green diamond.
Fancy Purplish Red SI2 Square-Shaped Diamond
Fancy Purplish Red SI2 Square-Shaped Diamond

Rounding out the colored diamonds in the exhibition is a vast selection of minerals and unusual crystals from the remotest corners of the globe by Dale Rogers Ammonite, London’s leading crystal gallery. Stunning and magnificent examples include jade, labradorite, quartz and agate. Together, these geological marvels offer an experience of the alchemy of nature in an exhibition that pays tribute to the treasure and heritage of the earth for humanity.
Rare Treasures of the Earth
8-12 November
Christie’s, 8 King St, St. James’s, London

Fancy Vivid Bluish Green SI1 Rectangular-Shaped Diamond
Fancy Vivid Bluish Green SI1 Rectangular-Shaped Diamond







Evelyn Huang, California dreaming

Evelyn Huang (brand EvelynH), a designer between East and West who exclusively makes custom-made jewelry. In California ♦

Better the frenzied creativity of New York or the flexible one of California? Evelyn Huang was born in the Great Apple, but grew up in the West Coast of America. Like many designers, she has an inheritance in the blood in the jewelry world: her father had a jewelry store, stones and diamonds. In short, she learned what is jewelery is from a baby. But, at the same time, she graduated in Economics.

Anello con zaffiro e acquamarina
Anello con zaffiro e acquamarina

After a period in Asia, to immerse herselves in Chinese culture, Evelyn returned to Los Angeles, she enrolled to Gemological Institute, graduated in one year and left the family business to go to work by DeBeers. In the autumn of 2006 she launched her Maison, EvelynH, and soon won a couple of prizes for the design of her jewels. An encouraging debut, which convinced her to continue. Still in California she improved her experience at Fashion Design Institute of Design and Merchandising to better understand what the public are asking for. Today she shares her business among collections and unique jewelery pieces, highly appreciated by industry experts. Alessia Mongrando

Ciondolo con granato orange
Ciondolo con granato orange
Orecchini con peridoti e rubini
Orecchini con peridoti e rubini
Africa Hope, orecchini con diamanti e smeraldi
Africa Hope, orecchini con diamanti e smeraldi
Anello in oro bianco con zultanite e diamanti
Anello in oro bianco con zultanite e diamanti
Anello Ocean Lullaby, oro rosa, perla di Thaiti, diamanti e pietra luna
Anello Ocean Lullaby, oro rosa, perla di Thaiti, diamanti e pietra luna
Centennial, orecchini in oro bianco, perle di Thaiti, diamanti, zaffiri
Centennial, orecchini in oro bianco, perle di Thaiti, diamanti, zaffiri
Bracciale Cometes, in oro bianco, perla di Thaiti, diamanti, zaffiri
Bracciale Cometes, in oro bianco, perla di Thaiti, diamanti, zaffiri
Constellation, pendente din oro bianco e diamanti
Constellation, pendente din oro bianco e diamanti
Pendente Urchin, con perle opalescenti blu, diamanti su argento
Pendente Urchin, con perle opalescenti blu, diamanti su argento

The war of synthetic diamonds

/





The diamond lab war breaks out: De Beers cuts prices by 60%, the other producers accuse it of unfair competition ♦ ︎

When prices fall, buyers are happy, but those who sell are not happy. Not only that, they will be not happy even those who have bought down the product that is now sold at a lower cost. What if it’s about diamonds? It’s the same thing.
The news concerns the laboratory diamonds, synthetic, which are the disruptive phenomenon in the world of jewelry. The CEO of De Beers, Bruce Cleaver, told Reuters that the wholesale prices of diamonds developed in the laboratory have decreased by up to 60% since his company started selling synthetic stones for jewelry, that is, from September.

The manager compares the price of diamonds with that of flat-screen televisions: at the beginning they were very expensive, today they have prices for everyone.

Bruce Cleaver
Bruce Cleaver

Is this really the story of synthetic diamonds? Sold until recently with a price only slightly lower than natural stones, synthetic diamonds were driven by the marketing of producers as ethical products. To produce synthetic diamonds you do not need to dig mountains, move land, mobilize populations of the third world. But it could be argued that to produce synthetic diamonds a river of electricity is needed, which is not created from nothing, but from power plants that consume oil, coal or uranium. And that the work of miner is dangerous and tiring, but it is always better than nothing for some populations.

Any case, De Beers launched his Lightbox jewelry brand in September, with artificially produced diamonds, and described the decision as a success in his latest financial report. Other producers of synthetic diamonds, however, have questioned the strategy developed by De Beers, accusing the brand of selling below cost. In short, the lab diamond war seems to have just begun. Federico Graglia


Pendente con diamante sviluppato in laboratorio Lightbox
Pendente con diamante sviluppato in laboratorio Lightbox

Orecchini con diamanti sviluppati in laboratorio Lightbox
Orecchini con diamanti sviluppati in laboratorio Lightbox

Orecchini con diamanti rosa sviluppati in laboratorio Lightbox
Orecchini con diamanti rosa sviluppati in laboratorio Lightbox







De Beers, legendary jewelry





De Beers presents Diamond Legends: four myths of antiquity inspire four lines of jewelry ♦ ︎

De Beers is synonymous with diamonds. Diamonds are synonymous with myth. And what is more mythical than ancient mythology? From this reasoning started the brand for its Diamond Legends collection, presented during the Paris haute couture week. The collection has been designed in four different chapters. As the legends that accompany the myths, in fact, each jewelry line is a story in itself.
The first line of the Diamond Legends collection is dedicated to Cupid, the smallest of the Greek gods, a symbol of love. The jewels inspired by Cupid have opposing rows of princess and marquise diamonds, which come together, as if they were lovers. Naturally, a moi et toi ring could not be missing, which with pointed diamonds alludes to the arrows shot by Cupid. Ra’s suite, on the other hand, borrows the mythology of ancient Egypt. Here there are many yellow diamonds that form a sun, the star symbol of the god Ra. With another line, Celestia, we return instead to the ancient Greeks, who saw the diamonds as tears of the gods: in this case the celestial compositions are more regular, with the alternation of round and pear-cut diamonds. Finally, the last line was called by De Beers with the name of the god Vulcan. Colored diamonds, brown, pink, green, allude to the boiling magma given off with lava. But do not worry: you can wear them without fear of burning yourself. Alessia Mongrando





De Beers, anello della linea Celestia
De Beers, anello della linea Celestia

De Beers, bracciale della linea Celestia
De Beers, bracciale della linea Celestia
Orecchini della linea Celestia
Orecchini della linea Celestia
Orecchini della linea Vulcan, con diamanti bianchi e fancy
Orecchini della linea Vulcan, con diamanti bianchi e fancy
nello vulcan
Anello della linea Vulcan, con diamanti bianchi e fancy
Bracciale della linea Vulcan, con diamanti bianchi e fancy
Bracciale della linea Vulcan, con diamanti bianchi e fancy
Collana della linea Vulcan
Collana della linea Vulcan
Orecchini alati della linea Cupido
Orecchini alati della linea Cupido
Collier della linea Cupido
Collier della linea Cupido
Anello moi et toi della linea Cupido
Anello moi et toi della linea Cupido
Anello con diamanti bianchi e gialli della linea Ra
Anello con diamanti bianchi e gialli della linea Ra
Anello con diamanti bianchi e gialli della linea Ra, lato
Anello con diamanti bianchi e gialli della linea Ra, lato

Orecchini di diamanti bianchi e gialli della linea Ra
Orecchini di diamanti bianchi e gialli della linea Ra







The synthetic diamonds of De Beers

/






De Beers in the business of synthetic diamonds: the giant will produce 500,000 carats a year ♦ ︎
If you think about it, the news is almost paradoxical: DeBeers, the global diamond colossus, now also offers artificial stones. If, so far, De Beers has appeared as the bitter enemy of artificial diamonds, he has now decided to sell them. As the Chinese general Sun Tzu wrote about 2500 years ago: if you can not beat the enemy, join him.
As we have written several times on Gioiellis.com, artificial diamonds are increasingly less distinguishable from natural ones. A simple gemological examination, even by an expert, is not able to indicate which diamond is true and which is false or, better, created in the laboratory. Only very few centers of analysis, with very expensive and difficult-to-use machines, are able today to determine if a stone has been extracted from a mine in Leshoto (for example) or produced in a factory in China or the USA.
So synthetic diamonds start to be sold more and more often, and are sometimes sold with certificates (fakes) that attest to their authenticity. Why, then, did have not invade the market? For two reasons. The first is that producing high quality synthetic diamonds is an expensive process and, therefore, the price is lower but not too much compared to a natural stone. The second is that an invasion of diamonds would have the effect of bringing down the price on the market and is a result that no company that trades in diamonds wants to achieve.
In short, now the artificial diamond is still forever? De Beers tries to dampen the clamor of the news: it will be, the company explains, a secondary business, marketed under the Lightbox brand. Maybe. But the fact is that to produce artificial diamonds De Beers has invested 94 million dollars for a synthetic diamond factory in Portland, Oregon (USA). And he already has another factory active in England. According to forecasts, the American plant will produce diamonds for 500,000 carats a year. De Beers’ synthetic diamonds will have an advantage: they will not be sold off for natural stones, a nightmare for jewelers and customers. Will they be appreciated by consumers? Federico Graglia



De Beers, collana Radiating Lotus
De Beers, collana Radiating Lotus
Collana della linea Awakeing, con un diamante pendente di 18,79 carati blu-verde e diamanti bianchi
Collana della linea Awakeing, con un diamante pendente di 18,79 carati blu-verde e diamanti bianchi
Spilla De Beers, Blooming Lotus, con diamanti di diverso taglio
Spilla De Beers, Blooming Lotus, con diamanti di diverso taglio
De Beers, anello della linea Awakening
De Beers, anello della linea Awakening
DeBeers Glacier
De Beers, bracciale Glacier
DeBeers Stream
De Beers, bracciale Stream con diamanti a goccia taglio pera

DeBeers diamante giallo
De Beers, anello con diamante giallo da 70 carati montato su oro rosa







Why women buy more jewels

According to De Beers, there is an increase in the number of women who buy a jewel for themselves. And, moreover, women want … ♦ ︎
Things that everyone should know, especially those who sell (but also buy) jewels. Diamond jewelry, for example. De Beers, the largest name in the market for diamonds, stones and jewelery, has studied what are and what will be the trends of its customers in the world. And it has come to a conclusion: women are increasingly buying a jewel with diamonds, without waiting for someone to give it to them. The more women work, the more they have financial resources, and, moreover, displaying a jewel is no longer just the sign of being desired, but also a demonstration of power. In short, the world changes and jewels have to adjust.
De Beers summarized the trends in seven points. Here they are.
The Usa shines more. The world’s leading diamond jewelry market in 2016 was that of the United States. In the big American country almost half of all diamonds in the world are sold (sales amounted to $ 41 billion). In short, thinking that China is the best market is a mistake. It is also worthy of an economy that for some years is growing, of course.
Women dance on their own. As mentioned, the number of women who buy diamond jewelry for themselves is increasing. In 2005, De Beers explains, jewelry purchased by women (excluding engagement rings) in the US accounted for 23%. In 2011 it had already risen to 24%, in 2013 to 27% and in 2015 it reached 33%. In short, a woman on three buy diamond ring or earrings on their own.
Empower women. Attention: Women who buy jewels are on the rise, but also those who tell their partners what they want. Even when they do not buy, in short, they are the real motor of shopping. Always according to the search for the diamonds giant, women influence the decision to buy jewels in 42% of cases. Almost half the jewelry they receive, in short, was strongly recommended by them.
Married or resigned? Who has a husband, perhaps, receives less gift jewels. This canexplaines that married women buy more jewels of diamonds for themselves than the single. For the record, a married woman tends to buy more than others a ring, followed by earrings. Nostalgia of when she was single? Who knows.
The price more of all. Women are used to spending. And, therefore, are attentive to the most men’s prices. Even for jewels, it is the idea of ​​ending a good deal what attracts them most. If there is a diamond, it is understood.
Impulsives. According to De Beers, women are price conscious, but also impulsive. Most jewelery is bought on impulse of the moment, though perhaps they did first an internet search (maybe on gioiellis.com pages). 72% of American women, for example, do an online search before buying a jewel. Visits to a boutique, instead, are much less used, only 23%
Too much stress. According to De Beers’s survey, purchasing a jewel is for those who spend the money, in a very serious, almost stressful experience. It would be better if those who buy a jewel had more fun. How not to agree?

Boutique della De Beers
Boutique della De Beers
Anello Eternity di De Beers
Anello Eternity di De Beers
De Beers, anello della linea Awakening
De Beers, anello della linea Awakening
De Beers, collezione Aria anello Toi et Moi con due diamanti taglio brillante e strati spirale di pavé su oro bianco
De Beers, collezione Aria anello Toi et Moi con due diamanti taglio brillante e strati spirale di pavé su oro bianco
De Beers, Caress ring
De Beers, Caress ring

A dragon for John Hardy




The new designer of John Hardy debuts with the Naga collection ♦︎
From London to New York. And from New York to Bali. And not for a vacation. This is the road that has led Hollie Bonneville Barden, new head designer of the John Hardy brand, based in the Indonesian island. She is the first woman to take the creative guide of the Maison. And here’s his debut: a collection that plays around the Naga. Do not you know what it is? Naga is a mythological figure in South East Asia, a dragon that protects the oceans. One way, in short, to unite Bali’s tradition and myths with the style that inevitably is Western. Bonneville Barden, in fact, was the creative director of De Beers. A great jump from the diamonds of South Africa to the spirits of Asia linked to natural elements. The pieces of the Naga collection use both gold and silver, along with stones such as amethyst, but also diamonds. A collection with very distinct differences also in prices: ranging from $ 250 to $ 23,000.
Note: John Hardy celebrates the plantation of his millionth bamboo, ten years from the Wear Bamboo initiative, Plant Bamboo. For every jewel of the Bamboo collection sold, a real bamboo is planted to offset carbon emissions. Alessia Mongrando
Read Also: John Hardy, Birthday Collection




Bracciale della collezione Naga, oro 18 carati, diamanti, madreperla nera, zaffiro. Prezzo: 11.800 dollari
Bracciale della collezione Naga, oro 18 carati, diamanti, madreperla nera, zaffiro. Prezzo: 11.800 dollari

Anello in oro, argento ametista bicolore, madreperla e zaffiro nero
Anello in oro, argento ametista bicolore, madreperla e zaffiro nero. Prezzo: 1495 dollari
Collana Naga in argento e oro giallo con zaffiri blu. Prezzo: 4.500 dollari
Collana Naga in argento e oro giallo con zaffiri blu. Prezzo: 4.500 dollari
Anello doppio Naga in argento spazzolato, spinello nero e zaffiro blu. Prezzo: 695 dollari
Anello doppio Naga in argento spazzolato, spinello nero e zaffiro blu. Prezzo: 695 dollari

Orecchini a catena in oro giallo e diamanti. Prezzo: 6.000 dollari
Orecchini a catena in oro giallo e diamanti. Prezzo: 6.000 dollari







A Lotus for De Beers

The new High Jewelery Lotus collection signed by De Beers, a name that is synonymous with diamonds ♦︎
De Beers, a name that has been synonymous with diamonds for over a century. And not only for the stones that enrich engagement rings, solitaire with diamonds that do not surpass, usually, a fraction of carat. De Beers is also an illustrious name for high jewelery, as shown by the Lotus collection, showed during the Haute Couture week in Paris. The favorite flower of Oriental culture, on the other hand, is one of the favorite subjects also by Western jewelery. Its symmetrical shape inspires ever-changing compositions and is no exception the De Beers Lotus collection. The flower petals become diamonds with the most different cuts, until they look like the botanical original, but assume an aspect that reminds the mandala, the geometric patterns used in meditation, as in a light necklace of Radiating Lotus diamonds.
The collection, in fact, consists of several chapters inspired by the life of the flower: Awakening, Blooming, Flourishing, Radiating and Soothing Lotus. Of course jewelry is made with diamonds, diamonds and diamonds. Mostly white, rough or polish, with some fancy color. Giulia Netrese

De Beers, anello della linea Awakening
De Beers, anello della linea Awakening
Spilla De Beers, Blooming Lotus, con diamanti di diverso taglio
Spilla De Beers, Blooming Lotus, con diamanti di diverso taglio
Collana della linea Awakeing, con un diamante pendente di 18,79 carati blu-verde e diamanti bianchi
Collana della linea Awakeing, con un diamante pendente di 18,79 carati blu-verde e diamanti bianchi
Orecchini Flourishing Lotus
Orecchini Flourishing Lotus
Orecchini con diamanti naturali, lucidati, colorati
Orecchini con diamanti naturali, lucidati, colorati
De Beers, collana Radiating Lotus
De Beers, collana Radiating Lotus
Anello della linea Shooting Lotus, con diamanti colorati e bianchi
Anello della linea Shooting Lotus, con diamanti colorati e bianchi


De Beers, diamonds like Ufo

Stones out of the ordinary in the collection 1888 Master Diamonds De Beers. Jewelry using only collectible stones.
Among the most brilliant (it must be said) news during the high fashion week in Paris, they were counted a few pieces of the collection in 1888 Master Diamonds De Beers. The collection includes jewelry diamond special: each piece mounted a particularly rare colored stone. To this is added that each piece is transformed into an event. The collection 1888 Diamonds master is aimed at a very narrow audience of enthusiasts (and well provided of money), since the proposals stones, by color but also in size, are as rare as flying saucers. One of the last pieces added is, for example, a large diamond pear cut Fancy Dark Greenish Yellow color, 7.66 carats, mounted on a white gold band on which they are set a crown of small white diamonds. Or a diamond Fancy Grey Master, this time with marquise cut, from the icy glare like ice. Among other things, De Beers has just celebrated the tenth anniversary of another historical line, the Talisman collection, with jewels defined as “characterized by a bright palette of colors, which combines both raw and processed diamonds.” Giulia Netrese

Collezione 1888 Master Diamonds De Beers, anello con diamante Fancy Grey taglio marquise
Collezione 1888 Master Diamonds De Beers, anello con diamante Fancy Grey taglio marquise

Anello con diamante Fancy Dark Greenish Yellow di 7,66 carati
Anello con diamante Fancy Dark Greenish Yellow di 7,66 carati
Collezione 1888 Master Diamonds De Beers, anello con diamante Vivid blue taglio a pera
Collezione 1888 Master Diamonds De Beers, anello con diamante Vivid blue taglio a pera
Collezione 1888 Master Diamonds De Beers, anello con diamante Intense orange-pink taglio cuschion
Collezione 1888 Master Diamonds De Beers, anello con diamante Intense orange-pink taglio cuschion
Collezione 1888 master Diaomonds. Pendente Aura, fancy mixed cut
Collezione 1888 master Diaomonds. Pendente Aura, fancy mixed cut
Anello con diamante orange, taglio a pera
Anello con diamante orange, taglio a pera
Collezione Talisman, medaglia piccola, con diamanti bianchi e brown
Collezione Talisman, medaglia piccola, con diamanti bianchi e brown
Collezione Talisman, anello, con diamanti bianchi e brown
Collezione Talisman, anello, con diamanti bianchi e brown
Particolare di collana De Beers
Particolare di collana De Beers
Talisman Essence Ring
Talisman Essence Ring

De Beers, lotus, ceramic and diamonds

The De Beers flowers continue to bloom even in ceramics: the collection dedicated to the lotus petals is always richer.

Diamonds and ceramics, the odd couple of fine jewelery has also touched De Beers, with its first line, Enchanted Lotus Ceramic, made with this compound of titanium carbide and gemstones. Next to two rings in ceramic and diamonds there are, however, traditional pieces made only with white gold and diamond, white and colored. In fact, the experimentation with ceramics is partial: De Beers has used a design of successful as that of the Enchanted Lotus collection, but instead of gold or platinum for the frame in the shape of a lotus flower was used, in fact, ceramics. Of course, the original reason of the lotus flower has been simplified to fit the perforated, white material with diamonds set in rose gold for Daylight and black wing ring with diamonds set in white gold for the Moonlight version. Sunrise and sunset times for the price of 3,950 euros.

De Beers, anello a fascia Enchanted Lotus Ceramic in ceramica bianca, diamanti e oro rosa
De Beers, anello a fascia Enchanted Lotus Ceramic in ceramica bianca, diamanti e oro rosa

De Beers, anello a fascia in ceramica nera, diamanti e oro bianco
De Beers, anello a fascia in ceramica nera, diamanti e oro bianco. Prezzo: 4150 dollari
Anello con oltre 115 diamanti in micro pavé, con un diamante tondo al centro. Prezzo: 21.400 dollari
Anello con oltre 115 diamanti in micro pavé, con un diamante tondo al centro. Prezzo: 21.400 dollari
Orecchini in oro bianco e 74 diamanti. Prezzo: 1950 dollari
Orecchini in oro bianco e 74 diamanti. Prezzo: 1950 dollari
Ciondolo che può anche essere indossato al contrario, con un diamante brillante rotondoal centor. Prezzo: 2500 dollari
Ciondolo che può anche essere indossato al contrario, con un diamante brillante rotondoal centor. Prezzo: 2500 dollari
Anello in oro bianco e 301 diamanti bianchi e brown. Prezzo: 5500 dollari
Anello in oro bianco e 301 diamanti bianchi e brown. Prezzo: 5500 dollari

De Beers, nostalgia of London

De Beers left London, but is launching a dedicated collection to London.
In the Divine Comedy, Dante’s poem composed in the early 1300s, it is described the contrappasso, a kind of law of retaliation. In his visit to Hell, for example, Dante describes the damned who have to suffer the opposite of their guilt or something similar: it is, precisely, the law of retaliation. For example, the lustful, who in life have given themselves to sex tempest, when they are at Hell are overwhelmed by a storm. The retaliation was a concept accepted in medieval culture. But it could also have been adopted by the giant De Beers, the world’s largest diamond company. De Beers, in fact, who years ago was bought by Anglo American group, has decided to leave its historic headquarters in the UK, in London, after almost a century. The decision to leave the 17 Charterhouse Street, offices from which De Beers once controlled the flow of diamonds in the world, was communicated about 300 employees and managers. The move closes an era that began in 1889, when Cecil Rhodes, the first president of the company, has started sending diamonds from South Africa for a group of ten Londoners traders. What has this to do with Dante and the contrappasso? It’s simple: as he left his office in the British capital, the company launched a collection called London by De Beers. Strange, is not it? In any case, the collection features a series of jewels make (of course) by diamonds, which are named after five famous places in the city: Albert Bridge, Battersea Light, Elizabeth Tower, London Eye, the Thames path. Maybe it’s a contrappasso, but with many carats. Giulia Netrese

Orecchini London View
Orecchini London View

Collana London View
Collana London View
Collana Elizabeth Tower
Collana Elizabeth Tower
Anello Elizabeth Tower
Anello Elizabeth Tower
Orecchini Battersea Light
Orecchini Battersea Light
Orecchini Albert Bridge
Orecchini Albert Bridge
Bracciale Albert Bridge
Bracciale Albert Bridge
Anello London View
Anello London View
Anello Light Battersea
Anello Light Battersea

A blue diamond for 35 million

Do you love blue diamonds? You have in the bank account at least 35 million dollars? Yup? Well, so you can participate, April 5, an auction in Hong Kong. For sale, by Sotheby’s, there is the De Beers Millennium Jewel 4. Auctioned at Magnificent Jewels, which also includes jewelry jade, stands out this fancy blue internally flawless, of 10.10 carats, among the largest ever proposed in auction. The diamond has a weight of slightly more than 10 carats, about the size of a large almond. It is the only stone oval between the dozen rare diamonds in the collection De Beers Millennium Jewels, each of which was purchased from the famous Cullinan mine in South Africa. The gem was part of a private collection shortly after its public introduction in 2000. Its value is estimated at between 30 million and 35 million dollars. The Diamond also has an adventurous history: together with 11 other rare stones of the collection had been put in the crosshairs by a gang of robbers who wanted to steal it in November 2000 with a raid on the River Thames, in London. But the shot was then foiled by police. Federico Graglia

Il De Beers Millennium Jewel 4
Il De Beers Millennium Jewel 4

Le dimensioni del diamante blu: 10,10 carati
Il peso del diamante blu: 10,10 carati
Il diamante blu su sfondo scuro
Il diamante blu su sfondo scuro
Anello con diamante blu
Anello con diamante blu
Il diamante blu è montato su un anello con altri diamanti bianchi
Il diamante blu è montato su un anello con altri diamanti bianchi

De Beers on the rocks

Among all the collections of fine jewelry unveiled at the Couture week in Paris, the De Beers’ s creations are those from the more abstract style, but no less valuable. And indeed, how not to be dazzled by the minimal and clean lines of Mosaic necklace? Two V-shaped pieces boast 2.285 trilliant-cut diamonds (https://gioiellis.com/guida-pietre-taglio/),  and can be worn separately or together, but just only one can create a stunning impact, likely a jewel the Oscar night or other red carpet. And what about the 70-carat flawless yellow diamond with a smooth rose gold set to highlight the stone perfection? Luxurious andexquisitely flashy is the Stream bracelet, elegant and graphic with three rows of diamonds that intersect and to whose ends hanging three drops pure pear cut. Small asymmetric tiles including three diamonds alternate with round inserts in  seven icy flows for the polished Glacier bracelet: a water theme’s perfomance pretty pixelated.

De Beers collana doppia Mosaic con 2856 diamanti taglio trillion
De Beers collana doppia Mosaic con 2856 diamanti taglio trillion
De Beers, anello con diamante giallo da 70 carati montato su oro rosa
De Beers, anello con diamante giallo da 70 carati montato su oro rosa
De Beers, bracciale Stream con diamanti a goccia taglio pera
De Beers, bracciale Stream con diamanti a goccia taglio pera
De Beers, bracciale Glacier
De Beers, bracciale Glacier

A Talisman for De Beers

A diamond is forever, even if rough as the one that De Beers has left in its original octahedron shape in the   Talisman collection necklace. A 13-carat stone of burnt orange color that marks a return to the high jewelery after four years with new pieces created to celebrate a line born ten years ago. Large medallions, bracelets, earrings and rings where the designer Hollie Bonneville-Barden has entered stones in a variety of shades of green, pink, blue and brown, flush mounted to enhance the natural light combined with other  very classic  baguette, round, rose cut and other mixed cuts. At the center of the jewel however there is always a colored rough unpolished diamond. An aside to the specialist white diamonds with the aim to reach new customers, less traditional. Perhaps a long shot in style but the company can afford it because as explained its Ceo François Delage, the business grow in double digits, even in China despite the government crackdown, because it seems that Chinese customers tend to De Beers to buy the jewels themselves and not as gifts. Will be available in stores next September, meanwhile here the pictures. Lavinia Andorno

Collezione Talisman, medaglione Wondrous Sphere (sfera meravigliosa),  con un diamante centrale da 13, 17 carati. Prezzo: 1 milione di dollari
Collezione Talisman, medaglione Wondrous Sphere (sfera meravigliosa), con un diamante centrale da 13, 17 carati. Prezzo: 1 milione di dollari
Collezione Talisman, medaglie in oro rosa martellato a mano con diamanti bianchi taglio brillante e baguette e diamanti grezzi in tutte le forme e dimensioni nei toni del marrone. Prezzo: 21300 euro circa
Collezione Talisman, medaglie in oro rosa martellato a mano con diamanti bianchi taglio brillante e baguette e diamanti grezzi in tutte le forme e dimensioni nei toni del marrone. Prezzo: 21300 euro circa
debbe2
Collezione Talisman, anello da mignolo da uomo, in oro bianco lavorato con al centro un grande diamante grezzo a forma di ottaedro di colore giallo circondato da quattro diamanti taglio baguette ae altrettanti non lavorati fancy. Prezzo: circa 14.750 euro
Collezione Talisman, bracciale rigido aperto in oro giallo cone le estremità a contrasto: un disco con un diamante bianco taglio rosa e un rombo  con un diamante grezzo marrone caldo. Prezzo: 2300 euro circa
Collezione Talisman, bracciale rigido aperto in oro giallo cone le estremità a contrasto: un disco con un diamante bianco taglio rosa e un rombo con un diamante grezzo marrone caldo. Prezzo: 2300 euro circa

 

Collezione New Talisman, collana
Collezione New Talisman, collana
Collezione New Talisman, dettaglio collana
Collezione New Talisman, dettaglio collana
Collezione New Talisman, bracciale
Collezione New Talisman, bracciale
Collezione New Talisman, orecchini
Collezione New Talisman, orecchini
Collezione New Talisman, anello
Collezione New Talisman, anello

De Beers comes back with “A diamond is forever”

A diamond is forever, but also the advertising: De Beers it is going to revive the famous campaign slogan that has become inseparable with the world’s favorite gem. The company is launching a new advertising campaign that will have as slogan the famous “A diamond is forever”, which was coined in 1947. This time the communication, however, will have as target the Millennials, young people born in the last glimpse of the past century. Will be arriving new TV ads, digital communications and materials which to be exhibited in the shops. The new advertising campaign  will be ready right for the coming Christmas holidays.

“A diamond is forever” it is a phrase coined in 1947 by copywriter Frances Gerty, and more than 50 years after it was named the best advertising slogan of the 20th century by Advertising Age magazine. According to experts, after half a century, the claim is still effective, even if the communication will be adapted to the tastes of today’s consumers. Federico Graglia

Anello con diamante De Beers
Anello con diamante De Beers
Boutique della De Beers
Boutique della De Beers
Selezione dei diamanti alla De Beers
Selezione dei diamanti alla De Beers
Vetrina De Beers
Vetrina De Beers

Gioielli show con la legge del caos

[wzslider]Il bello della legge del caos: secondo gli esperti di Professional Jeweller, c’è una crescente tendenza tra i designer di gioielli a unire pietre preziose e metalli insieme in un modo apparentemente casuale. Ma, d’altra parte, è difficile distinguere quando il gioiello è progettato con un preciso ordine delle pietre. Spesso, come dimostrano le immagini, anche i disegni più geometrici sembrano obbedire alla legge del caos. Ma il risultato, quando si parla di alta gioielleria, è spesso entusiasmante. I pezzi creati da Bulgari o Dior, ma anche De Beers, Fabergé, Fernando Jorge, V Gioielli e Mabel Hasell  sono diversi modi di cercare un equilibrio tra oro e gemme, ognuno con un suo modo di intendere il mix metallo-pietre. Quale degli accostamenti è più riuscito? Guardate questa gallery e giudicate voi. Matilde de Bounvilles

ukGems and gold, amazing mix

According to experts of Professional Jeweller, there is a growing trend among jewelry designers to combine precious stones and metals together in a seemingly random manner. But, on the other hand, it is difficult to distinguish when the jewel is designed with a precise order of the stones. Often, as this images show, even the more geometric designs seem to obey the law of chaos. But the result, when it comes to high jewelry, is often exciting. The pieces created by Bulgari or Dior, but also Pasquale Bruni, De Beers, Faberge, Fernando Jorge, V Jewels and Mabel Hasell are several ways to search for a balance between gold and gems, each with its own way of understanding the mix metal-stones. Which of the combinations is more apt? Look at this gallery and judge for yourself.

france-flagPierres précieuses et de l’or, étonnant mélange

Selon les experts de Professional Jeweller, il y a une tendance croissante chez les concepteurs de bijoux de combiner pierres et métaux précieux ensemble d’une manière apparemment aléatoire. Mais, d’autre part, il est difficile de distinguer lorsque le bijou est conçu avec un ordre précis des pierres. Souvent, comme ces images montrent, même les conceptions plus géométriques semblent obéir à la loi du chaos. Mais le résultat, quand il se agit de haute joaillerie, est souvent passionnant. Les pièces créées par Bulgari ou Dior, mais aussi Pasquale Bruni, De Beers, Fabergé, Fernando Jorge, V Joyaux et Mabel Hasell ont a plusieurs façons de rechercher un équilibre entre l’or et de pierres précieuses, chacune avec sa propre façon de comprendre le métal de mélange pierres. Laquelle des combinaisons est plus apte? Regardez cette galerie et de juger par vous-même.

german-flagEdelsteine und Gold, erstaunliche Mischung

Nach Ansicht von Experten des Professional Jeweller, gibt es einen wachsenden Trend unter den Schmuckdesignern an Edelsteinen und Edelmetallen in einer scheinbar zufälligen Art und Weise miteinander zu kombinieren. Aber andererseits ist es schwierig, zu unterscheiden, wenn das Schmuckstück mit einer genauen Reihenfolge der Steine gestaltet. Oft, wie diese Bilder zeigen, auch die weitere geometrische Muster scheint das Gesetz des Chaos zu gehorchen. Aber das Ergebnis, wenn es um hohe Schmuck kommt, ist oft spannend. Die von Bulgari oder Dior, sondern auch Pasquale Bruni, De Beers, Faberge, Fernando Jorge V Juwelen und Mabel Hasell Stücke gibt mehrere Möglichkeiten, ein ausgewogenes Verhältnis zwischen Gold und Edelsteine zu suchen, jeder mit seinen eigenen Weg zum Verständnis der Mix Metall Steine. Welche der Kombinationen ist geeignet? Sehen Sie sich diese Galerie und urteilen Sie selbst.

flag-russiaДрагоценные камни и золото, Amazing Mix

По мнению экспертов профессионального ювелира, есть растущая тенденция среди дизайнеров ювелирных украшений, чтобы объединить драгоценные камни и металлы вместе в, казалось бы, случайным образом. Но, с другой стороны, трудно отличить, когда драгоценный камень предназначен с точным порядка камней. Часто, как это снимки показывают, даже более геометрические узоры, кажется, подчиняются закону хаоса. Но результат, когда дело доходит до высокой ювелирных изделий, часто захватывающим. Части, созданные Bulgari или Dior, но и Паскуале Бруни, De Beers, Фаберже, Фернандо Хорхе, V Драгоценности и Мейбл Hasell несколько способов поиска баланса между золотом и драгоценными камнями, каждый из которых по-своему понимания металл-микс камни. Какие из комбинаций более склонны? Посмотрите на эту галерею и судите сами.

spagna-okPiedras preciosas y oro, mezcla asombrosa

Según los expertos del Professional Jeweller, hay una tendencia creciente entre los diseñadores de joyas de combinar piedras y metales preciosos juntos de una manera aparentemente aleatoria. Pero, por otro lado, es difícil distinguir cuando la joya está diseñada con un orden preciso de las piedras. A menudo, como estas imágenes muestran, incluso los diseños más geométricos parecen obedecer la ley del caos. Pero el resultado, cuando se trata de alta joyería, es a menudo excitante. Las piezas creadas por Bulgari o Dior, sino también Pasquale Bruni, De Beers, Faberge, Fernando Jorge, Joyas V y Mabel Hasell varias formas de buscar un equilibrio entre el oro y piedras preciosas, cada una con su propia forma de entender el metal-mix piedras. ¿Cuál de las combinaciones es más apto? Mira esta galería y juzguen ustedes mismos.