Graff opens a super boutique in Paris with the treasures of the Maison of London ♦ ︎
In London it is an institution, in the world it is a myth, in jewelry it is synonymous with extra large diamonds. Now Graff is also a boutique in Paris, precisely at 237 Rue Saint-Honoré, in the middle of the luxury shopping district. And it is not a small branch of the London headquarters: the boutique, in fact, has an area of 370 square meters. So much so that some malicius (not lacking even in the world of jewelery) has implied that it is a move to put in relation with Brexit, which could revalue the capitals of continental Europe. Who knows.
In any case, the Paris boutique is equipped to accommodate the demanding customers of the Maison. The works were done in a workmanlike manner: the façade is classic, but incorporates elements such as hand-brushed silver metal coatings, patinated pillars with lava-drop texture. The interiors of the double-height salon (between the ceiling and the floor are 7 meters) were designed by the famous American architect Peter Marino. Each room has a certain impact: in one, for example, the ceiling is domed, with a shape that evokes a diamond. Pieces of high jewelry smile from the boards, there are walls made of iridescent peacock feathers, petroleum-colored, each of which has been applied by hand. And hidden among the feathers there are three spectacular display cases that, once opened, reveal exclusive treasures from Laurence Graff’s private safe. Bienvenu. Alessia Mongrando