Graff

In Paris Graff presented a new high jewelry collection during the Haute Couture week. The great London jeweler confirmed its vocation towards pieces that combine a classic design with gems of extraordinary value. The jewels in the collection are characterized by intense modern design motifs with abstract graphic lines and asymmetric arrangements.

Classic jewellery, for special occasions, but also in step with the times. Necklaces, earrings, bracelets and rings are, as per the tradition of the Maison, also a playground for diamonds, a specialty of the house. Rubies, emeralds and sapphires are placed next to the most precious stone. Standout pieces from the collection include a diamond bracelet featuring a stunning 118-carat unheated cushion-cut Sri Lankan sapphire. The center stone is surrounded by over 39 carats of round-cut and fancy diamonds, with each custom-cut stone set in a faceted arrangement of light and shine that extends around the wrist.

For over half a century, Graff has crafted exceptional jewelry that puts stones center stage – these magnificent jewels provide us with incomparable creative freedom. Each creation is bold and contemporary, characterized by graphic lines while maintaining a design sensibility synonymous with Graff. When I was first introduced to this collection of gems, it blew me away. I quickly realized that we needed to experiment, to push the boundaries of our design language while staying true to our stone-driven design philosophy. We always seek to innovate through design and craftsmanship, and we are also very fortunate to have access to the most fabulous diamonds and gemstones, which provide us with limitless inspiration.
Anne-Eva Geffroy, Design Director of Graff

A 17.29-carat emerald-cut Colombian emerald ring, with white triangular diamond shoulders and a round white diamond pave band, is set in platinum. One ring takes a bird shape: it is made with a 3.50-carat oval white diamond, marquise-cut emerald and round and baguette white diamonds, set in white gold, total 5.31 carats. Three rare 4-carat lozenge-shaped Colombian emeralds are combined with over 23 carats of emeralds and 37 carats of diamonds within a stylized, asymmetric necklace, with an angular diamond design that repeats along its entire length.

Each diamond and gemstone in the new fine jewelry collection was hand-selected by a member of the Graff family over many months in pursuit of absolute perfection. Only after undergoing a rigorous and rigorous selection process were they passed on to design director Anne-Eva Geffroy and her team, and the design process began.

Graff presents the Tilda’s Bow collection with a new campaign. The collection is inspired by Laurence Graff’s bond with his niece, a symbol of the perfection of family ties, which lead one of the greatest high jewelery Maisons. The aesthetic motif is that of the bow, the protagonist of Graff’s jewels for over half a century. The designers of the London brand have reinvented the bow in a modern way, above all with the idea of fixing the precise moment in which a silk ribbon is tied. The precious workmanship and delicate design of the jewels suggests a luxury that does not forget good manners.

The jewels are made of white gold (but some pieces are also available in yellow gold) with diamonds. The design conveys the idea of movement, fluidity and lightness. The diamonds are used through pavé, with round cut, but also in the square shape of the emerald, set by Graff’s master craftsmen.

We all know the shape of a bow and this presented us with a unique challenge. When designing Tilda’s Bow, we realized that the silhouette needed to be distinctive and at the same time reflect Graff’s unique style. The process began with an intricate sketch, which communicated the rhythm of the piece, and then each diamond was carefully chosen to accent the design. Inside the workshop, initially, clay was used for sculpting and we modeled each piece in 3D and, in this way, we were able to exploit movement and capture the smallest details. Although a complex and time-consuming process, a number of the diamonds within the arch are partially hidden from view, but this adds shadows and depth and gives each design precious life.
Anne-Eva Geoffroy, Graff design director

La collezione comprende anelli, orecchini, bracciali, collane e pendenti, spille e orologi. Per il lancio, Graff ha scelto di avvalersi della modella olandese Rianne Van Rompaey, coordinata dall’ex direttrice di Vogue Paris Emmanuelle Alt e fotografata da Mikael Jansson nella leggendaria Villa La Vigie sulla Costa Azzurra, in Francia.