The homeland of the diamonds is Belgium and is also the home of Audrey Savransky, the designer who created the brand AS29 and represents the fourth generation of the business of the favorite gems of the world.
But the most surprising aspect (the Belgians do not be offended) is that Audrey is also equipped with a good deal of sense of humor, qualities that in the austere streets of Antwerp, among carvers and diamond merchants, is rarer than a stone 100 carats. Audrey is funny because it presents her jewelry as remedies to sadness, like a medicine that can heal any woman and, at the same time, as it be a good ice cream. So much so that the jewels are presented as happy pills, in a pink box full “of instructions for dosage and mode of administration. Contraindications include the possibility of visual impairment due to acute brilliance and the onset of jealousy for those who do not own them.”
Well, jewelry and ironic sense are not an ordinary bread. To this we can add that the jewelry designed by Audrey Savransky are very modern, very portable and, of course, with many diamonds, but also with other stones as sapphires, amethysts and rubies. Rings, earrings and necklaces are shaped like hearts, arrows, flowers, with a modern design, linear. Prices vary widely, but on average it fluctuates from one thousand to 12 thousand euro, just to give a dimension. The jewelry of As29 are for sale in differente place of the world: in France from Colette, Montaigne Market, Bon Marché, Printemps; in Britain from Harvey Nichols, Harrods, Fenwick, Liberty; Brown Thomas in Ireland, Switzerland from Bongénie. And then in Mexico City, Saks 5th Avenue, in the US by Hirshleifer’s and Hong Kong, from Plukka. But you also buy the jewels online. Giulia Netrese