The Danish brand introduces affordable jewelry, available for purchase online♦
Søstrene Grene has launched studio22, a brand offering affordable jewelry. Pieces from studio22 are crafted using freshwater pearls and natural colored stones—such as aventurine, rose quartz, and agate—set in sterling silver or 18-karat gold-plated sterling silver. The debut collection features 16 designs, with prices ranging from €21.90 to €47.90. Necklaces, bracelets, rings, and earrings are available exclusively through the Søstrene Grene online store.
“We created studio22 with the ambition of offering jewelry that combines timeless design, quality materials, and attractive pricing. Each piece has been designed with a focus on aesthetics and durability, allowing as many people as possible to build their own jewelry collection without compromising on either quality or price.”
Kristina Smidstrup, Product Manager at Søstrene Grene
Studio22 has been established as a standalone jewelry brand, with further collections already in the pipeline. Søstrene Grene is a retail chain founded in Aarhus, Denmark, in 1973 by the couple Inger Grene and Knud Cresten Vaupell Olsen. In Danish, “Søstrene Grene” means “the Grene sisters.” The Grene family still owns and operates the chain today; in 2012, the founders’ sons, Mikkel Grene and Cresten Grene, took on the roles of CEO and Creative Director, respectively. An original feature concerns the brand’s stores, which are laid out like a maze, with a path that guides customers through all product categories, eventually leading them to the checkout counters located at the front of the store.
