AS29

The meaning of animal-shaped jewelry

Animal-shaped jewelery has always been a recurring motif in jewellery. And they also have hidden meanings, that’s what they are.

Animals have always been an inspiring motif in jewelry. Not only that: each animal also offers a hidden or symbolic meaning. In short, anyone who wears a jewel in the shape of an animal communicates something. The Flamingo brooch of Cartier that belonged to the Duchess of Windsor has made history, like the panther in all its versions. The secreted turtles and the embroidered wings of Buccellati birds are objects of art. While the cartoon-style animals of Van Cleef & Arpels designed in 1954 for a young audience and revived half a century later, they soon became classics, so much so that they induced Grace of Monaco, Jacqueline Onassis and the Parisian upper class bourgeoisie to collect them.

Anello animalier di Leo Pizzo
Ring from the animalier line by Leo Pizzo. Copyright: gioiellis.com

Even the gold fish with the flexible tail and the ruby ​​eyes of Jean Schlumberger is a milestone in jewelry, which for Tiffany has designed beautiful shells. And what about the snake of Bulgari? Since 1977 it is one of the most sold subjects of the brand. And again lions, frogs, bears, caterpillars, crabs and chameleons: the animal theme has always inspired the great jewelers (Vhernier, de Grisogono, Leo Pizzo, Chantecler always include them in their collections) and wins over customers.

For example, Diana Vreeland who fashioned it (she was the legendary editor of Harper’s Bazaar) required her editors to insert a snake into the articles and she herself wore jewels with this shape. But one of his favorites was the gold zebra bracelet, black and white enamel and diamonds, one of David Webb’s masterpieces, the quintessence of American jewelry. And there are many designers who are infected by this theme (as you can see from this gallery), even the most avant-garde ones. Here is a selection of the most creative, to keep an eye on.

The meaning of animal-shaped jewelry

Bee. These insects are associated with industriousness, organizational capacity, and in some way rationality. Bees are a good example to follow. But in the past, bees were also a sign of knowledge, wisdom and, in the Middle Ages, bees were a symbol of purity and even the spiritual world.

Delfina Delettrez: anello Ape in oro giallo 9 carati e smalto giallo e nero con una perla d'acqua dolce
Delfina Delettrez: Ape ring in 9k yellow gold and yellow and black enamel with a freshwater pearl

Eagle. A bird that is a symbol of courage and pride. It is no coincidence that the eagle has been widely used in heraldry and has become part of the coats of arms of many states, even in the two-headed version. Strength, speed, audacity: the eagle has retained this symbolism which comes directly from ancient Greek mythology.

Il bracciale spirato al tema dell’aquila è realizzato in oro, tasvorite, diamanti bianchi, gialli e brown, smeraldi (oltre 18 carati)
Youra Jewelry: the bracelet inspired by the eagle theme is made of gold, tasvorite, white, yellow and brown diamonds, emeralds (over 18 carats)

Dog. Loyalty, dedication, friendship: the dog does not betray and keeps its love for its master-partner intact over the years. Do we need to add anything else?

Van Cleef & Arpels, spilla cane
Van Cleef & Arpels, dog brooch

Snail. It is highly appreciated in the jewelry world for its spiral shell shape. True, the snail is slow. Precisely for this reason it has also become the symbol of those who do not want to adapt to the frenetic everyday routine. Furthermore, they also symbolize the ability to be self-sufficient: they always carry their home with them.

Ciondolo a forma di lumaca in oro bianco e alessandrite
Snail-shaped pendant in white gold and alexandrite

Swan. Elegant, but also pure. The swan has been associated with an innocent and delicate femininity. But also sensual, as evidenced by the myth of Leda seduced by Jupiter in the form of a swan. And, be careful: when swans get angry they can become dangerous.

Collezione Animal World, il Cigno nero
Animal World collection, the Black Swan by Master Exclusive Jewellery

Dolphin. Intelligent and friendly animals, they are associated with the sea, with freedom. Not only that: symbolically, dolphins are also indicated as the heirs, at least according to the history of France before the Revolution of the late eighteenth century.

Ciondolo delfino in oro 14 carati
Dolphin pendant in 14k gold

Butterfly. One of the most used models in jewelry: light, beautiful and (perhaps) elusive. A bit like how many women describe themselves, even if the butterfly also retains the idea of fleetingness and delicacy. Many jewelry designers have tried their hand at this symbol of sophistication.

Butterfly Collection, versione con piccoli diamanti e oro
Sicis, Butterfly Collection, version with small diamonds and gold

Rooster. If you have a rooster-shaped jewel it means that you like the strong courage of the male who imposes his strength and personality in the midst of the female world. But it may simply be its colorful feathers that make you appreciate this animal.

Roberto Coin, anello per l'anno del Gallo
Roberto Coin, ring for the year of the rooster

Cat. He is adored at home and many women who love their cat would like to have him always on their lap purring. It is inevitable that this astute, noble, independent and adorable pet was among the most represented in jewelry.

Spilla di Fabergé con diamanti, zaffiri rosa e tormalina
Fabergé cat-shaped brooch with diamonds, pink sapphires and tourmaline

Owl or owl. This bird in ancient Greece was the symbol of the goddess Minerva. He is considered a symbol of wisdom and cunning, while his ability to see in the dark has associated him with the concept of foresight: a quality that, unfortunately, is very rare in common life.

Alta orologeria: bracciale Gufo in oro bianco etico 18 carati, con diamanti taglio brillante e trapezio, zaffiri multicolori taglio trapezio
Fine watchmaking: Owl bracelet in 18k ethical white gold, with brilliant-cut and trapezoid-cut diamonds, multi-coloured trapezoid-cut sapphires by Chopard

Lion. Everyone knows the symbolism linked to the lion: pride, nobility, but also strength and the desire to impose oneself on others. A jewel in the shape of a lion, of course, can also indicate belonging to the zodiac sign that falls in mid-summer.

José Maria Goñi, spilla a forma di leone in oro, smeraldi, diamanti bianchi, gialli e champagne. Copyright: gioiellis.com
José Maria Goñi, lion-shaped brooch in gold, emeralds, white, yellow and champagne diamonds. Copyright: gioiellis.com

Panther. One of the classics of jewelry, which has become a motif that distinguishes Cartier with its Panthère line. Cunning, strength, sensuality and the ability to surprise are the characteristics associated with this feline. In ancient times the panther was considered an almost perfect animal and, surprisingly, with an intense scent.

Anello in oro bianco, con 365 diamanti taglio brillante, 255 carati, smeraldi, onice. Prezzo: 60.000 euro
Cartier, Panthere ring in white gold, with 365 brilliant-cut diamonds, 255 carats, emeralds, onyx

Peacock. It is an exotic animal, more widespread in Asia and, in its male version, the one with the large tail of colored feathers, associated with the concept of regal beauty. In Hinduism, the Indian peacock is the mount of the god of war, Kartikeya, and the warrior goddess Kaumari, and is also depicted around the goddess Santoshi.

Spilla piuma di pavone in titanio, con spinelli, giada bianca, smeraldi, diamanti.
Peacock feather brooch in titanium, with spinels, white jade, emeralds, diamonds by Osi Vitoria. Copyright: gioiellis.com

Scarab. This small insect was favored and venerated by the ancient Egyptians, who credited it with magical virtues. Now it is no longer worshiped, but on the other hand it is considered a lucky charm.

Aurélie Bidermann. orecchini Scarabeo in oro giallo 18 carati, rubini, zaffiri, diamanti bianchi, ametiste e tzavoriti
Aurélie Bidermann. Scarabeo earrings in 18k yellow gold, rubies, sapphires, white diamonds, amethysts and tsavorites

Monkey. The animal most similar to the human race, at least in one aspect: monkeys are vain as well as mischievous. A jewel that has the appearance of a monkey plays precisely on these two aspects.

Anello Scimmia, oro, tsavoriti granati, zaffiri arancioni, ametiste e diamanti
Carrera Y Carrera, Monkey ring, gold, garnet tsavorites, orange sapphires, amethysts and diamonds

Snake. Snake-shaped jewels are among the most famous of high jewellery. The association of this animal with the concept of sin is inevitable, according to the biblical story. But not only that: the snake is also cunning and, when used in jewellery, often takes the shape of a spiral, also a symbol of spirituality and knowledge.

Il celebre bracciale serpente, in versione orologio
Bulgari, the famous snake bracelet, in a watch version

The flowers of As29

Flowers are the new frontier of As29, a Belgian maison that has a profound knowledge of gems in its background. But it also offers jewelery that uses precious stones in a less formal way, to be worn even with casual clothes. The Blossom collection, however, also stands out for the use of colored stones. In this case, even diamonds that are treated to take on colors, for example green. Alongside diamonds, jewels are made with precious stones such as pink, blue or yellow sapphire, or semi-precious stones such as rhodolite garnet or amethyst. Rings, bracelets, necklaces and earrings are all proposed with a large flower in the center of which a clearly visible gem shines.

Anello in oro rosa 18 carati con ametista
18k rose gold ring with amethyst

As29 takes its name from the initials of Audrey Savransky, designer and heir to a family that has been buying and selling diamonds in Belgium for four generations. In 2008 Audrey founded As29 to break away from the mold of the classic white gold and white diamond jewel. This is why the Maison’s jewels have a modern shape, ideally in blue jeans.

Bracciale in oro bianco e zaffiri blu
Bracelet in white gold and blue sapphires
Collana, pezzo unico, in oro bianco e diamanti
Necklace, unique piece, in white gold and diamonds
Orecchini in oro rosa con diamanti e ametista
Rose gold earrings with diamonds and amethyst
Orecchini in oro rosa, diamanti e rodolite
Earrings in rose gold, diamonds and rhodolite
Orecchini in oro giallo, diamanti bianchi e trattati verdi, zaffiro giallo
Earrings in yellow gold, white and green treated diamonds, yellow sapphire

The new AS29 rock’n’roll

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The new diamond jewelery and rock’n’roll of AS29, Maison of designer Audrey Savransky ♦
Tradition, diamonds and rock’n’roll. The rhythm is by Audrey Savransky, the designer and heiress of a family who has been buying and selling the beloved stone of the world from four generations in Belgium. In 2008, Audrey founded AS29 with a conviction: diamonds are not just solitaire rings, in classic shapes and fitted to classic jewels that fill the boutiques. He designed jewelery lines of bold, modern, aggressive, simple, feminine design. The result is collections that have been successful, especially with those looking for something precious but less traditional.

Anello Illusion in oro nero e diamanti
Anello Illusion in oro nero e diamanti

Also read AS29, the diamonds for Audrey Savransky
According to the Belgian Maison, every collection is created with the same precision applied to any chemical compound. Not only that: the name of the line is inspired by the elements of the periodic table (the scheme by which the chemical elements are ordered based on their atomic number), combined with Audrey’s initials and lucky numbers.
The first collections of AS29 were created in a classic color palette that emphasizes the combination of white and black diamonds. They were worn by Kate Moss, Miley Cyrus, Rhianna, Rita Ora, Sienna Miler, Celina Jade. Another glam face of the Maison: in 2014 Audrey was one of the 11 designers invited to pay tribute to Batman’s 75-year-old, creating exclusive superhero-inspired pieces for sale from Colette, Paris.

Collana girocollo in oro con pavé di diamanti della collezione Dna
Collana girocollo in oro con pavé di diamanti della collezione Dna
Anello in oro rosa con pavé di diamanti della collezione Dna
Anello in oro rosa con pavé di diamanti della collezione Dna
Orecchini in oro rosa con pavé della collezione Dna
Orecchini in oro rosa con pavé della collezione Dna
Collana in oro bianco con pavé di diamanti della collezione Tag
Collana in oro bianco con pavé di diamanti della collezione Tag
Pendenti in oro rosa con pavé della collezione Tag e Dna
Pendenti in oro rosa con pavé della collezione Tag e Dna
Anello in oro nero e diamanti
Anello in oro nero e diamanti
Orecchini Multi Illusion in diamanti
Orecchini Multi Illusion in diamanti
Audrey Savransky
Audrey Savransky







Rainbow jewelry for new year




A rainbow jewel with all colors: it brings joy and is also a message of hope for the next 12 months.

Forget the simple touch of color: rainbow jewelery is in fashion, even in high jewelery. Rainbow jewels can be composed of precious stones, such as sapphires, emeralds and rubies, but more easily with semi-precious gems, such as citrines, amethysts, rhodolites, red garnets, blue topazes, peridots, iolites … For Arlène Bonnant of Caspita, the high jewelery maison of Geneva, the rainbow is above all oriental exoticism or esotericism with the Chakra collection composed of colorless diamonds and colored enamels.

Anello Arcobaleno in oro, opale, tormalina rosa, citrino, ametista
Brent Neale Winston, anello Arcobaleno in oro, opale, tormalina rosa, citrino, ametista

The rainbow is also the worldwide symbol of the LGBT community, but not only. The colors of the rainbow are part of popular legends and traditions from all over the world. For example, the rainbow even appears in the Bible: according to the holy book, after the great flood, God sent a rainbow to Noah to promise that he would never again flood the earth. The rainbow is also present in a concept of Tibetan Buddhism, while in Indian mythology it is the arch of Indra, the god of lightning and thunder, and in Greek mythology, it was considered an atmospheric phenomenon linked to the deities, a path between earth and paradise.

Orecchini Rainbow Navratna Tribal in oro grigio, ametista, zaffiri gialli, rosa e blu, opale
Orecchini Rainbow Navratna Tribal in oro grigio, ametista, zaffiri gialli, rosa e blu, opale by Noor Fares

In Chinese mythology the rainbow was a crack in the sky closed by the goddess Nüwa with stones of seven different colors and in the ancient legends of the European countries of the deep north a rainbow called Bifrǫst Bridge which connects the kingdoms of Ásgarðr and Miðgarðr, abodes of the deities and of humans. Finally, how can we forget that in Irish mythology, but also in Sardinia, tradition has it that at the end of a rainbow there is a pot of gold coins. Or, who knows, a rainbow jewel.

Cavigliera in oro e zaffiri multicolore
Cavigliera in oro e zaffiri multicolore by Anil Arjandas

In jewelry, however, rainbow jewels are typically rings, necklaces, bracelets or earrings that are preferably worn during the day. In addition, jewels with all shades of the iris stand out better with dresses of a single color, while on patterned fabrics, for example with flowers, they risk being confused with the design of the dress. Finally, the rainbow jewels can be worn indifferently on a light or dark skin of the face or hands.

Bracciale multicolore GeoCube
Bracciale multicolore GeoCube di Coeur De Lion

Rainbow design necklace in rose gold with mother of pearl, sapphires, green garnet and diamonds
Rainbow design necklace in rose gold with mother of pearl, sapphires, green garnet and diamonds by Roberto Coin
Anello Daisy Rainbow by Sarah Ho
Anello Daisy Rainbow by Sarah Ho
Anello in oro bianco 18 carati, con smeraldi, zaffiri rosa, gialli e blu
Anello in oro bianco 18 carati, con smeraldi, zaffiri rosa, gialli e blu by Pasquale Bruni
Orecchini Rainbow con zaffiri
Orecchini Rainbow con zaffiri by Jacquie Aiche
Anello in oro e zaffiri di diversi colori
Polly Wales, anello in oro e zaffiri di diversi colori
Anello Mimosa Rainbow
Damiani, anello Mimosa Rainbow







Diamonds in pills with As29

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The new As29 jewels: gold and diamonds as a medicine to bring back the good mood. And they succeed ♦ ︎

Why 29 is her favorite number? She hasn’t explained it yet. Certainly, however, the name As29 to its trendy jewelry house also derives from the initials of Audrey Savransky, who founded it. Born in Anvers in a family that has been trading in diamonds for four generations, the designer moved to London and then to Hong Kong, where she now resides. It is in the Asian city that she decided to combine her activity as a jeweler with that of a diamond dealer.

It was 2008. After ten year and more, the Maison is remained faithful to its very aggressive style, but clean, sometimes disorienting.

Bracciale della collezione Illusion in oro nero e diamanti
Bracciale della collezione Illusion in oro nero e diamanti

The design of As29’s jewels reflects the name of the Maison: it is synthetic and at the same time new. The idea is to offer jewelry with diamonds that can be worn at any time of the day, not only in the evening or in ceremonies. Of course, there is no shortage of pieces with a large number of carats, which advise against traveling on the subway to go to the office or a party with friends. But most jewelry has a luxury that can be lived without problems. Indeed, it dispels problems.

The designer, in fact, considers diamonds as a perfect medicine for women. And all As29 jewels are sold in pill-shaped packs. A fun way to present jewelry, which is certainly a medicine for your mood. Lavinia Andorno




Anello in oro nero 18 carati e diamante
Anello in oro nero 18 carati e diamante
Collezione Illusion, anello in oro nero 18 carati e diamanti
Collezione Illusion, anello in oro nero 18 carati e diamanti
Collezione Illusion, orecchini in oro nero 18 carati e diamanti
Collezione Illusion, orecchini in oro nero 18 carati e diamanti
Orecchini pendenti in oro nero e diamanti
Orecchini pendenti in oro nero e diamanti
Orecchini in oro bianco 18K e diamanti
Orecchini in oro bianco 18K e diamanti

Bracciale esagonale con pavé di diamanti
Bracciale esagonale con pavé di diamanti

Orecchini a goccia in oro bianco con diamanti
Orecchini a goccia in oro bianco con diamanti







AS29, the diamonds according Audrey Savransky




The homeland of the diamonds is Belgium and is also the home of Audrey Savransky, the designer who created the brand AS29 and represents the fourth generation of the business of the favorite gems of the world.

But the most surprising aspect (the Belgians do not be offended) is that Audrey is also equipped with a good deal of sense of humor, qualities that in the austere streets of Antwerp, among carvers and diamond merchants, is rarer than a stone 100 carats. Audrey is funny because it presents her jewelry as remedies to sadness, like a medicine that can heal any woman and, at the same time, as it be a good ice cream. So much so that the jewels are presented as happy pills, in a pink box full “of instructions for dosage and mode of administration. Contraindications include the possibility of visual impairment due to acute brilliance and the onset of jealousy for those who do not own them.”

As 29 ring
Anello Forest collection Pinly. Prezzo: 2.203 euro

Well, jewelry and ironic sense are not an ordinary bread. To this we can add that the jewelry designed by Audrey Savransky are very modern, very portable and, of course, with many diamonds, but also with other stones as sapphires, amethysts and rubies. Rings, earrings and necklaces are shaped like hearts, arrows, flowers, with a modern design, linear. Prices vary widely, but on average it fluctuates from one thousand to 12 thousand euro, just to give a dimension. The jewelry of As29 are for sale in differente place of the world: in France from Colette, Montaigne Market, Bon Marché, Printemps; in Britain from Harvey Nichols, Harrods, Fenwick, Liberty; Brown Thomas in Ireland, Switzerland from Bongénie. And then in Mexico City, Saks 5th Avenue, in the US by Hirshleifer’s and Hong Kong, from Plukka. But you also buy the jewels online. Giulia Netrese

As29, anello doppio Forest collection Pinky. Prezzo: 7.170 euro
As29, anello doppio Forest collection Pinky. Prezzo: 7.170 euro
Anello triplo Flow collection. Prezzo: 3.078 euro
Anello triplo Flow collection. Prezzo: 3.078 euro
Le confezioni dei gioielli di As29
Le confezioni dei gioielli di As29
As29, orecchini Forest collection Pinky. Prezzo: 11.800 euro
As29, orecchini Forest collection Pinky. Prezzo: 11.800 euro
Orecchini Forest collection
Orecchini Forest collection
Anello Forest collection
Anello Forest collection

Anello della Wing Collection di As29
Anello della Wing Collection di As29