A Rolex and a marquise-cut diamond the most prominent pieces for the sale of Pharaoh Casa d’Aste ♦
Collectors, professionals intrigued by the selection of watches and private customers in search of a bargain, faces that are always new and exponential in number, have begun to work alongside traders who had always been in the front row seat in the two annual auctions of May and November. The May auction of Faraone Casa d’Aste, which was held at the Four Seasons Hotel in Milan, totaled purchases for 703,067.60 rights included. 50% of purchases were made by 31 private individuals, the rest by only seven traders. A fact that satisfies Faraone Casa d’Aste, which not only guarantees the excellent selection of the pieces placed at auction, but that has managed to convey the message that the purchase of jewelry and watches through the auction is convenient for an audience wider and not just exclusive to the sector operators.
In the rounds dedicated to watches, in the early hours of the afternoon, the auctioneer Luciano Carnaroli beat a Rolex Cioccolatone 1945 Ref 4645 with a rose gold case and bracelet worth 14,500 euros against a starting value of 9,000, in favor of a bidder on the telephone. A sale that has positively confirmed the intuition of the auction house to dedicate a special space to watches with its own auctioneer. In the part reserved for jewelry, the Patrizia di Carrobio auctioneer decreed the sale of lot 315, a marquise-cut diamond, D Color VVS2 of 4.98 Ct. Gia certificate, at the center of a series of raises between traders in the room and on the phone, for a final value of 90,000 in favor of a written offer from the United States and delivered a few hours before the start of the session.
We were used to an ever increasing turnout by private individuals at our previous auction dates, but we did not expect such a decisive role at the spring auction, usually attended by traders. This is a positive sign, a satisfaction and a praise of professionalism that I turn to all my team.
Vittoria Bianchi, managing director of Faraone Casa d’Aste
