VicenzaOro is back to the golden 2007: it has increased visitors and buyers ♦ ︎
That the economic crisis, and consequently also for the goldsmith industry, is over? VicenzaOro’s budget seems to leave behind the questions of the eve. And, yes, it seems that everything went well, indeed, more than good. The numbers announced by Ieg, the organizer of the show are perhaps higher than expectations: the best result was achieved since 2007. VicenzaOro September saw among pavilions and booths 23,000 visitors (+ 20%), including 14,000 buyers (+ 22.7% compared to September 2016). Stable brands, 1,300, from 36 countries. It was also the goal for the investment by ICE (the State Export Institute), which has hosted at its expense 500 buyers selected from the major markets, and 800 gold managed directly by Ieg. In short, the formula of the Italian Exhibition Group works, and thegovernment support are a help.
“Vicenzaoro fully represents the innovative vision of Ieg. It is our most internationally product that promotes a range of excellence and is able to seat all the protagonists of the supply chain in a fruitful system optics at the same table. An ambassador event of the world’s best jewelery” commented Ieg’s Vice-President Matteo Marzotto. And Corrado Facco, general manager of the new fair group, who plans a Ipo for the next fall, has pointed out that the recovery is taking place despite the geopolitical situation being still not very easy in the world.
The least positive aspect is that the increase is mainly due to foreign countries, rather than from Italy. In short, the internal jewelry market remains not very lively. Instead, the most active buyers were those from Europe, particularly from Germany, the United Kingdom, France, Belgium and Spain, but also from Central and Eastern Europe. Turkey and Iran are also positive, stalling Middle East operators, modestly increasing America, China and Russia.
