From the school of Neapolitan jewels to the center of New York: is the story of Amedeo, a designer who revived the cameo style. Amedeo is the son of art: when he was 16 he learned the art of carving cameos in the company of his father, M + M Scognamiglio. It is an ancient tradition, dating back to the early 1800s and that continues in his hometown, Torre del Greek. At the age of 29 years Amedeo and his childhood friend, Roberto, have launched a jewelry collection for Faraone Mennella, one of the most famous luxury brands.
In 2006 came the breakthrough, with the opening of a boutique on the Upper East Side of New York: a difficult challenge draw cameos with modern style in the Big Apple. Amedeo Scognamiglio has succeeded: the cameos have become glamorous and trendy. His one-of-a-kind is published on the pages of American Vogue, Paris Vogue, Italian Vogue, Elle, New York Times, W Magazine, V Magazine, Town and Country, Style.com, Departures. And now even on Gioiellis.com. Giulia Netrese