Amedeo Scognamiglio

The new cameos online by Amedeo

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After the death in June 2020 of his childhood friend and partner Roberto Faraone Mennella, Amedeo Scognamiglio resumed work. He also took note of the change in consumption caused by the covid and pushed the accelerator on online sales. His brand, Amedeo, is known all over the world and this made it easier. He himself took care of the functionality of the website that sells his jewelry online, which transformed the traditional art of the cameo into a modern and cool piece of jewelry.

Anello in oro, argento e tsavoriti
Anello in oro, argento e tsavoriti

Amedeo, in fact, chose to make cameos using the ancient art of stone or shell carving, but combined with the choice of depicting bees, skulls or the three wise monkeys of the Japanese tradition. Raised in Torre del Greco (Naples, Italy), which is the world capital of the cameo, the jeweler soon learned the art of making this type of jewel, thanks to the teachings of his father, also a jeweler. In 2006 he opened Amedeo, a boutique in the elegant Upper East Side of New York, followed by another opening on the island of Capri.
Anello in agata intagliata e corniola
Anello in agata intagliata e corniola

Orecchini in azzurite-malachite, argento, oro, zaffiri, tsavorite
Orecchini in azzurite-malachite, argento, oro, zaffiri, tsavorite
Bracciale con cammeo in conchiglia sardonica e perle in cristallo
Bracciale con cammeo in conchiglia sardonica e perle in cristallo
Anello con cammeo in marmo intagliato, zaffiri rosa e peridoto
Anello con cammeo in marmo intagliato, zaffiri rosa e peridoto
Orecchini con cammeo di conchiglia sardonica intagliata, argento, opale e rubellite
Orecchini con cammeo di conchiglia sardonica intagliata, argento, opale e rubellite

Collana con pendente in conchiglia sardonica, argento, zaffiri rosa, tsavoriti
Collana con pendente in conchiglia sardonica, argento, zaffiri rosa, tsavoriti







Farewell to Roberto Faraone Mennella





One of the great Italian designers and one of the great jewelers of the new generation leave. Roberto Faraone Mennella, 48, was taken away by cancer. He had announced the disease himself by posting on Instagram a photo showing the sign of chemotherapy. From Torre del Greco (Naples) to New York and Hollywood: the skill of the Italian designer has conquered many movie stars, as well as many high jewelery enthusiasts. Elaborate pavé, stones set in a surprising way, alongside the use of the cameo technique were the techniques used by Faraone Mennella.

Roberto Faraone Mennella
Roberto Faraone Mennella

In the USA, together with his friend Amedeo Scognamiglio, he had created the R.F.M.A.S brand, with stores in London, New York, Los Angeles, Beijing and Capri, where the first Italian boutique has been located since 2012. At the 2019 Oscars the designer couple had had a place of honor with a medallion worn by Spike Lee, winner of the prize for the best non-original script: a piece in 18-karat gold, with a 17-carat cabochon fire opal in the center decorated with pavé diamonds.

Spike Lee
Spike Lee
Orecchini Eclissi lunare a Capri, rubini e diamanti
Orecchini Eclissi lunare a Capri, rubini e diamanti
Orecchini con smeraldi cabochon su pavé di diamanti neri
Orecchini con smeraldi cabochon su pavé di diamanti neri
Orecchini Lollo in oro 18 carati e diamanti
Orecchini Lollo in oro 18 carati e diamanti
Collezione Gocce, anello in oro rosa
Faraone Mennella, collezione Gocce, anello in oro rosa
Collana Ice Princess di Faraone Mennella
Collana Ice Princess di Faraone Mennella
Roberto Faraone Mennella
Roberto Faraone Mennella






Amedeo among Ganesh, robots and Spike Lee





The new jewels with cameo by Amedeo Scognamiglio, carved in Torre del Greco (Naples) and that are so apreciate in the States ♦

We’ve already talked about Amedeo Scognamiglio here. Just remember that he has cameos in his blood: at 16 he learned the art of carving from his father. A family specialty that has its roots in the nineteenth century, from Torre del Greco (Naples) to international jewelry. At 29, Amedeo, together with his childhood friend Roberto, launched Faraone Mennella, Rfmas, one of the most famous luxury brands in the world today.

Anello con la divinità Ganesha con cameo in conchiglia sardonica, su argento 925 placcato in oro rosa, zaffiri blu
Anello con la divinità Ganesha con cameo in conchiglia sardonica, su argento 925 placcato in oro rosa, zaffiri blu

In 2006 he opened Amedeo, a boutique in the chic Upper East Side in New York, dedicated to cameos, which he continues to produce in Torre del Greco, but revisited in contemporary style. It was a success. To the collections that by now have mostly monkeys and skulls, other icons are now added, such as the Hindu divinity Ganesh, a robot, a turtle. In short, the cameo technique, but far from the neoclassical figures that usually populate this type of jewelry.
Spike Lee con i gioielli di Amedeo
Spike Lee con i gioielli di Amedeo

A work, that of Amedeo, that is also likes celebrities like Spike Lee, who wore the jewels of the Neapolitan jeweler on the occasion of the Oscar ceremony. Lavinia Andorno





Anello con cameo in conchiglia sardonica incisa a mano, oro 18kt e argento 925 rodiato bianco
Anello con cameo in conchiglia sardonica incisa a mano, oro 18kt e argento 925 rodiato bianco

Robodeo, pendente con cammeo di conchiglia sardonica inciso a mano, argento 925 rodiato nero, citrini
Robodeo, pendente con cammeo di conchiglia sardonica inciso a mano, argento 925 rodiato nero, citrini
Cammeo di conchiglia sardonica inciso a mano, collana in oro 18kt  e argento 925,  rodiato nero, diamanti neri, tsavorite
Cammeo di conchiglia sardonica inciso a mano, collana in oro 18kt e argento 925,
rodiato nero, diamanti neri, tsavorite
Anello con cameo in agata bianca incisa a mano, argento, titanio
Anello con cameo in agata bianca incisa a mano, argento, titanio
Anello Bulldog con cameo su conchiglia, oro e argento rodiato
Anello Bulldog con cameo su conchiglia, oro e argento rodiato

Orecchini con cameo su conchiglia, corniola, oro, argento, diamanti neri
Orecchini con cameo su conchiglia, corniola, oro, argento, diamanti neri







Faraone Mennella has conquered New York




The Faraone Mennella jewels have won New York, starting from Naples.

Starting from Italy, from Naples, to seek his fortune in the United States. It is a story told many times. In a few cases, however, it was fortunate enough as to Roberto Faraone Mennella and Amedeo Scognamiglio. Suffice it to say that after 15 years the brand Faraone Mennella is fully recognized among those of fine jewelry, with headquarters on Fifth Avenue, in New York.

Collezione Gocce, anello in oro rosa
Collezione Gocce, anello in oro rosa

They, who also founded the brand Amedeo, specializing in revisited cameo (we talked about here), they have achieved success with a simple recipe, but effective: focus on high quality and identify Faraone Mennella jewelry to a specific target customers, those who attend Capri, or Miami, Saint Barts. Furthermore, Amadeo has behind him a family tradition in jewelry, in Torre del Greco, while Roberto studied design at Parsons School. In short, the team has worked well, starting with an investment of just $ 5,000 apiece. Knowing Patricia Field, costume designer of the TV series Sex and the City is been another point in their favor. The style: rich, of course, but also with a grace that was affected by the great Italian goldsmith tradition, Neapolitan in particular. Only, adapted to the tastes of American women. Here are some examples of their work. Alessia Mongrando





Collezione Gocce, anello in oro rodiato nero con diamanti bianchi
Collezione Gocce, anello in oro rodiato nero con diamanti bianchi

Collezione Gocce, anello in oro rosa e rodio nero con diamanti bianchi  e brown
Collezione Gocce, anello in oro rosa e rodio nero con diamanti bianchi e brown
Collezione Barbarella, collana in oro e turchesi
Collezione Barbarella, collana in oro e turchesi
Collezione Contessa, collana in oro giallo
Collezione Contessa, collana in oro giallo
Collezione Barbarella, collana in oro rosa e diamanti. Prezzo: 32500 dollari
Collezione Barbarella, collana in oro rosa e diamanti. Prezzo: 32500 dollari
Collezione Barbarella, orecchini in oro rosa e diamanti
Collezione Barbarella, orecchini in oro rosa e diamanti
Collezione Barbarella, orecchini in oro rosa
Collezione Barbarella, orecchini in oro rosa

Collana in oro con perle di Tahiti e diamanti
Collana in oro con perle di Tahiti e diamanti







Amedeo, the cameo is glam

From the school of Neapolitan jewels to the center of New York: is the story of Amedeo, a designer who revived the cameo style. Amedeo is the son of art: when he was 16 he learned the art of carving cameos in the company of his father, M + M Scognamiglio. It is an ancient tradition, dating back to the early 1800s and that continues in his hometown, Torre del Greek. At the age of 29 years Amedeo and his childhood friend, Roberto, have launched a jewelry collection for Faraone Mennella, one of the most famous luxury brands.

In 2006 came the breakthrough, with the opening of a boutique on the Upper East Side of New York: a difficult challenge draw cameos with modern style in the Big Apple. Amedeo Scognamiglio has succeeded: the cameos have become glamorous and trendy. His one-of-a-kind is published on the pages of American Vogue, Paris Vogue, Italian Vogue, Elle, New York Times, W Magazine, V Magazine, Town and Country, Style.com, Departures. And now even on Gioiellis.com. Giulia Netrese

Orecchini Muse. Argento placcato oro con tsavoriti, zaffiri blu, tormalina rosa, aqua rock (quarzo)
Orecchini Muse. Argento placcato oro con tsavoriti, zaffiri blu, tormalina rosa, aqua rock (quarzo). Prezzo: 18.900 dollari
Anello King Skeledeo. Marmo intagliato, conchiglia, argento placcato rodio, diamanti neri
Anello King Skeledeo. Marmo intagliato, conchiglia, argento placcato rodio, diamanti neri. Prezzo: 2400 dollari
Orecchini Couture Chic. Lava nera intagliata. Prezzo: 8000 dollari
Orecchini Couture Chic. Lava nera intagliata. Prezzo: 8000 dollari
Collana Robodeo. Conchigli aintagliata, argento placcato rodio, diamanti. Prezzo: 11.000 dollari
Collana Robodeo. Conchigli aintagliata, argento placcato rodio, diamanti. Prezzo: 11.000 dollari
SssssNake Cameo, anello. Turchese intagliato, zaffiri blu, argento rodiato. Prezzo: 2450 dollari
SssssNake Cameo, anello. Turchese intagliato, zaffiri blu, argento rodiato. Prezzo: 2450 dollari
Anello special edition per Luisa Via Roma . Prezzo: 1.710 euro
Anello special edition per Luisa Via Roma . Prezzo: 1.710 euro
Anello special edition per Luisa Via Roma . Prezzo: 1.710 euro
Anello special edition per Luisa Via Roma . Prezzo: 1.710 euro
Anello con teschio special edition per Luisa Via Roma. Prezzo: 1.710 euro
Anello con teschio special edition per Luisa Via Roma. Prezzo: 1.710 euro
Anello con coccinella special edition per Luisa Via Roma. Prezzo: 1.710 euro
Anello con coccinella special edition per Luisa Via Roma. Prezzo: 1.710 euro
Gocce: orecchini di corniola, conchiglia, con zaffiri multicolori. Prezzo: 4.400 dollari
Gocce: orecchini di corniola, conchiglia, con zaffiri multicolori. Prezzo: 4.400 dollari
See no evil: anello con pietra sardonica intagliato a mano. Prezzo: 3mila dollari
See no evil: anello con pietra sardonica intagliato a mano. Prezzo: 3mila dollari
Tudor: collana di pietra lavica nera. Prezzo: 5.500 dollari
Tudor: collana di pietra lavica nera. Prezzo: 5.500 dollari