VicenzaOro September is back, with design, technology and luxury. And with some plugs ♦
VicenzaOro is back (7-11 September), with many hopes for companies and jewelery operators, and some questions for Italian Exhibition Group, the company that organizes the event. On the one hand, there is the difficult moment of trade fairs, as in the case of Baselworld, even if VicenzaOro has not suffered the same reduction in exhibitors. On the other hand, the sudden resignation, a few days before the inauguration of VicenzaOro, of the CEO of Ieg, Ugo Ravanelli, at the operational guide of the company born in 2017 from the merger between Riminfiera and Fiera di Vicenza. Ravanelli unexpectedly resigned, with a consequent slip of the stocks on the stock exchange. But, the interested party and the company itself argue, the timing of the two events is not related.
In any case, VicenzaOro is again not a test easy, also due to the slowdown of the economy in Europe, which hinders expectations and consumption, as well as the increasingly insidious competition of digital, which many companies interpret as an easy communication channel , which can largely replace the presence in a booth. It is difficult to be really so, but on the other hand the costs of being present at a fair (any one), between logistics and employees, insurance policies, security, etc., have become too heavy for many small and large companies. So there are those who choose to restrict their presence to a few, very few events. Or none at all.
In this new edition of VicenzaOro the innovations concern above all the Design Room, a good idea introduced by the past management of the Fair, an area that brings together some excellent brands, such as Marie Mas, Lydia Courteille and Alessio Boschi (already present in the past), and some international news such as Tomasz Donocik, the Lebanese Yeprem, the Greek Margaritis Lefteris. Sicis, Mattia Cielo and Alessa Jewelry also return, while new entries include Eclats Jewelry, Cedille Paris and Netali Nissim, with its iconic collection of prêt-à-porter talismans. Another important novelty is expected, instead, in the rest of the Icon area: for the first time London jeweler-rocker Stephen Webster will debut in Vicenzaoro.
In addition to a rich outline of conferences, workshops and meetings, one of VicenzaOro’s strong points compared to its competitors seems to have become T.Evolution, at its second edition: it is the technological and innovative soul of the exhibition. The area is focused on digital technologies and methodologies increasingly at the center of jewelery creation processes, and develops in an even more visible and enhanced way.
Extension of T.Gold, an appointment dedicated to the world with machinery, technology and innovation for the industries of the sector, scheduled each year in the Vicenzaoro January edition, T.Evolution is aimed at both goldsmiths and jewelers / retailers who intend to offer a first service to their customers (analysis tools, 3D printers and the like, etc.). An area of sure interest for jewelery producers.