Ariana Grande showcases Swarovski earrings, a ring, a bracelet, and a necklace in the Austrian brand’s new collection.
Ready for the winter sales season, the Swarovski Classica collection has arrived in jewelry store displays and brand boutiques. The pieces are crafted from recycled sterling silver—featuring the classic white finish or 18-karat gold plating—and, naturally, incorporate Swarovski Zirconia crystals. The collection was developed by Giovanna Engelbert, Swarovski’s Global Creative Director. In total, the collection comprises 29 creations, including pendants, bracelets, rings, and earrings.
The jewelry features a fluid design, with curves that make the pieces resemble leaves or petals resting upon the rings, bracelets, or necklaces. The calla lily serves as the primary floral inspiration. Ariana Grande was enlisted for the collection’s global launch; she wears Swarovski Classica jewelry in a campaign photographed by Mert Alas and Marcus Piggott. The campaign adopts a minimalist aesthetic, featuring the singer in a simple, form-fitting black turtleneck while sporting bangles, rings, curved earrings, and pendants.
