“I’m a painter, and color has a visceral effect on me: certain tones of blue reach the depths of my Self and move me to a place of beauty and happyness despite whatever else is going on in my life.” It’s a Fairy Tale by Italian Design, a company created by young Italians who have the goal of making the essence of Italian products known all over the world. The goal is to bring the excellence of Italian creativity together in search of unique jewelry, and the tradition of producing exceptional objects. The initiative is by the gemologist Alberto Prandoni, from Cuneo, to coordinate the administrative and the team of designers and creatives, while Silvia Prandoni manages the marketing and sales department. A tight-knit duo that, in fact, offers what it promises: a fantasy world of color and virtuosity of jewelry, carvings and elaborate designs. As stated in the official announcement of the company, it seems that the production of rings, earrings and pendants is the result of the creativity of an artist, rather than the cool design of a computer. The result: a festival of hues, shades and contrasts, of course, does not reveal imitations. Neither would be easy to imitate. Here the images of his whimsical jewelry.