Patricia Cleveland was an iconic model in the 60s and 70s, one of the first African-American protagonists of the fashion world. Her daughter, Anna Cleveland, is now the protagonist of the new advertising campaign by Pianegonda, a brand of the Bros Manifatture group. A communication idea linked to the launch of the new Assoluto collection, designed by creative director Betony Vernon, which we will discuss on other pages.
Anna Cleveland also has a special bond with Italy as she grew up in a small town on Lake Maggiore. Ethereal face, defined as androgynous charm (in line with the times), she has worn for Yves Saint Laurent, Bulgari, Jean Paul Gaultier, Karl Lagerfeld, Lanvin, Valentino, Maison Margiela, Ferragamo. The shooting for Pianegonda was directed by Betony Vernon herself, with shots entrusted to the French photographer Guillaume Thomas.