Endless Jewelry in crisis, in Germany is opened an insolvency procedure.
The name chosen by the founder Jasper Nielsen has not been of good auspicious: Endless Jewelry, in spite of the meaning of his name, has run out of gas. Former Pandora’s manager, he has left the company in early 2016, but he also tried to save her at the last minute but, it seems, he failed. And to say that Endless Jewelry, Danish company that had chosen as ambassador Jennifer Lopez, according to Nielsen still had so much potential. Only 18 months ago, he tweeted the entrepreneur, the brand counted on 3,500 clients, that is, stores that buy her jewelry, 11 distributors and 300 employees in over 30 countries.
Endless Jewelry, however, Germany has begun insolvency proceedings: also was also appointed a provisional liquidator, Klaus Siemon. But how come a-price jewelry brand available with the classic formula of modular bracelets, it has not taken off? According to some, the company paid a high price for the initial strategy of allowing dealers to return unsold jewelry for free. At one point, the amount of returned jewels saturated warehouse and the accounts are not returned. However, needless to say, this is not the last we have heard on the matter. Perhaps in future Jasper Nielsen efforts will be used to locate a “white knight” capable of reviving the brand, maybe really endless. Federico Graglia